Inbound Product Marketing Specialist
BevNET.com, Inc.Apply for this Job
BevNET.com, Inc. is the leading media company serving the non-alcoholic beverage (bevnet.com), craft beer (brewbound.com), and natural foods industries (nosh.com) through web, mobile, video and podcasts (tasteradio.com). As a hub for these communities, we produce industry conferences and publish web sites as well as a print magazine.
While we've been in business for over 20 years, BevNET is still a fast-moving, fun company focused on growth. Our company culture is casual and laid back, but our team is tightly knit and determined.
BevNET is seeking a full-time Inbound Product Marketing Specialist focused on the growing of our primary revenue streams: subscriptions, advertising, event tickets and sponsorship. You will work with the marketing, product and sales teams to build campaigns that drive transactions and leads. The successful candidate has experience with automation and optimization of campaigns using Hubspot and integrated tools.
This person will be a key member of the marketing team and a go-to person for digital marketing campaigns across our verticals. We seek 2-3 years of B2B experience, product marketing and strong writing skills as you identify and drive users through subscription sales, advertising leads and event registrations, continually looking for ways to automate, streamline and optimize digital messaging for our audiences.
The job is a great opportunity for a digital marketer who is data driven and interested or experienced in the food, beverage and beer industries. The position will temporarily be remote due to COVID-19 and eventually must be located in San Diego, CA (preferred) or our Newton, MA office. Unfortunately, there will be no relocation stipend.
Operate technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads, readership and subscription sales
Create email campaigns and content personalized for specific segments and workflows
Develop automations and workflows within Hubspot to drive sales, conversions and leads
Be a steward of Hubspot data quality, create and maintain segments and lists and enrich them with behavioral and demographic data
Create and maintain reports on multi-channel marketing campaigns as well as sales activities, effectiveness, and business impact
Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
Monitor and maintain data quality within Hubspot and Mailchimp
BA/BS in marketing, communications or related field
One or more years of experience using HubSpot preferred
Strong experience writing and communicating value propositions in a B2B environment
B2B product marketing experience preferred
Strong understanding of the marketing funnel: awareness, interest, consideration,
Proficiency in Hubspot required
HubSpot certifications preferred
Experience with email campaign creation and automation
Strong analytical skills and experience with reporting and data analysis
Ability to manage multiple projects at the same time in a fast-paced environment
Technically capable, excellent communicator, and a desire to improve processes
Competitive salary, based on experience
Health, Dental, 401(k), FSA benefits available
Casual work environment and flexible hours
Flexible vacation time policy
If you're interested in applying, please follow these instructions carefully. Please send an email to Mike Schneider (using the Apply for this job link above) with your resume, cover note, and salary requirements. In your cover note, please tell us an interesting packaged food or beverage product that you recently tried.
IMPORTANT: WE DO NOT USE RECRUITERS AND ARE NOT LOOKING TO OUTSOURCE THIS POSITION. Third-party inquiries will not receive a response. Thank you.