Marketing Director

O2 Recovery & Hydration

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In 2020, O2 won BevNet's Best Marketing Campaign of the Year award, and you'll make sure that was just a starting point. The Marketing Director is responsible for building O2’s brand awareness, increasing the emotional connection people have with our brand, coordinating all customer-facing communications, and managing key partnerships with other brands/ambassadors in our community. You will lead our internal marketing team in the development and delivery of engaging and informative campaigns/communications to O2 fans and prospective customers while ensuring a consistently positive brand experience across channels. You will also lead the development of new partnerships and management of existing ones to ensure deep, meaningful, and mutually beneficial relationships with other brands, partners, ambassadors, and stakeholders (e.g., non-profits) within our community.


About O2

O2 is a functional hydration and recovery drink brand that makes clean, life-giving products while operating a purpose-driven business with integrity. Our values are Honesty, Humility, and Hustle, and we lead by example internally and externally each day to grow as individuals and better our communities. We serve the everyday athlete who has a high performance lifestyle, and our fans can be found doing things like CrossFit, bootcamp, spinning, and yoga at home and in the gym to stay fit. Read Entrepreneur’s article on what we're all about here: bit.ly/2XnMKK6


Who we’re looking for

We’re looking for a seasoned, outstanding, and hungry marketing leader to join our team of high performers. We’re veterans, entrepreneurs, and coaches united by a quest to help people hydrate and recover with the best products on the planet. We’re a team of A players committed to doing something important with our careers in a way that positively impacts the world. We hold a high standard for ourselves and each other, and we expect exactly the same of you. We’ll welcome you with open arms and will have your back in every way as long as you remain hungry, smart, and humble. 


Core duties and responsibilities

  • Direct all creative work streams from end-to-end, ranging from high-level marketing campaign development to partnership management to lower-level asset creation
  • Lead the development and execution of our marketing plan and content calendar across all communications (email, paid and organic social, partnerships, events, etc.) using direct response selling and/or persuasive storytelling to promote O2’s products and brand consistently in several marketing channels
  • Optimize performance across all channels of consumer engagement to inform forward-looking planning and development of communications and campaigns
  • Derive key insights from consumer research, campaign data, and digital analytics to drive marketing, brand strategy, and creative decisions across all channels
  • Lead innovation, positioning, and messaging for product portfolio to increase brand/product affinity/purchase rates among target audiences
  • Develop, nurture, manage, and activate key partnerships with other brands, ambassadors, and stakeholders in our community to ensure a mutually beneficial relationship driving positive results in sales and/or impact across partners
  • Leverage digital and analog touchpoints to deliver an outstanding customer experience from point of purchase through consumption through repurchase


Your background

  • 5-7+ years of experience in the consumer goods or e-commerce space with experience scaling from low eight figures in revenue to nine+ figures by leveraging brand marketing
  • Proven success in developing, nurturing, and executing brand partnerships
  • A solid and demonstrated understanding of marketing and advertising principles
  • Comfortable doing, partnering, and delegating to achieve superior end-to-end marketing results, with ability and appetite to get hands-on when needed
  • Outstanding project management skills with the ability to plan and coordinate workflow
  • Proven track record of increasing brand awareness and equity to ultimately drive sales 
  • Strong understanding of DTC funnels, as well as paid social and search
  • Experience working in fast-growing, lean startup company balancing competing priorities
  • Experience wearing multiple hats and rolling up sleeves within a remote start-up environment (no job is too small)
  • Outstanding analytical skills with the ability to balance strong creative ideas with ROI
  • A passion for fitness, health, and wellness
  • US Military veteran status and/or a background in sales is a major plus
  • Willing and able to work unconventional hours (e.g., late nights, weekends)


What it’s like to work at O2

We have three values at O2, and we take them very seriously: Honesty, Humility, and Hustle. Our environment is only suited for people who “exceed expectations” and enjoy the fast-paced, high performance culture that comes with working alongside other A players. If you’re up for that, then you’ll love working at O2. We are all-in on our A players and give them the professional opportunity of a lifetime. You’ll be doing the hard work of building a business, and you’ll get experience growing a company that will put you miles ahead of your peers. However, this is not a job for the faint of heart, and you will be expected to demonstrate your drive and commitment on a daily basis. We work remotely, and because we’re all adults, we operate with high degrees of autonomy. At the same time, we don’t mess around - we have been referred to as the “Seal Team Six of CPG companies.” We have a blast when we’re winning and absolutely HATE losing. If you’re one of us, then you know the feeling.


 How we operate

  • We work with the highest levels of Honesty, Humility, and Hustle - always
  • We run through walls and do whatever it takes to get the job done successfully
  • We aren’t bottlenecks - we move fast and don’t let others be bottlenecks either
  • We do what we say we’re going to do - if we commit to something, we honor it
  • We pay attention to detail - how we do anything is how we do everything
  • We operate like professionals - we’re on time, prepared, and ready to work hard
  • We strive for excellence and learn from mistakes - we continuously learn and get better
  • We take extreme ownership for our work - our job isn’t done after we send an email
  • We’re organized - this is how we move fast without letting letting things slip 
  • We ask for help/feedback/approval early so as to avoid a scramble


TOP qualities required

  • Analytical
  • Creative
  • Growth Mindset


Location: Remote


Compensation and benefits

  • Competitive salary, work from anywhere, opportunity to earn equity with demonstrated performance, comprehensive benefits package (medical, dental, vision), 401K plan with O2 match, fitness membership reimbursement, unlimited vacation, unlimited O2 product and gear, invaluable experience growing a brand from the ground level


Who you are

  • Witty - you’re smart, funny, and gosh darnit people like you
  • Resilient - you’ve got grit and know how to conquer adversity
  • Creative - you can take a powerful idea and see it through execution 
  • Competitive - you HATE to lose and are always measuring how you stack up
  • Great taste - you’ve got an eye for design and aesthetics
  • Hungry and coachable - you’ve got a strong appetite for personal growth 
  • Trendy (without being pompous) - you’ve got a firm grasp on the latest trends and how they’re impacting the market...and you don’t act like a Kardashian
  • Storyteller - you obsess about winning ads/campaigns with emotionally resonant stories
  • Ambitious - you’ve got big dreams and will stop at nothing to achieve them
  • Self-starter - you embrace independence and accountability to deliver results
  • Impatient with a bias for action and results - you move fast and get things done
  • Highly organized and attentive to detail - you don’t let things slip through the cracks
  • Successful - with the track record to prove it
  • Passionate - about meeting goals, moving fast, and fitness/wellness
  • Reliable - you never break your word, ever


Don’t contact us if

  • You’re bored and just looking for a paycheck
  • You aren’t passionate about our brand or what we’re building
  • You’re not a team player and don’t work well with others
  • You need to have someone managing you closely in order to be productive
  • You don’t love health, wellness, and fitness
  • This is going to be “just a job” for you


Do contact us if

  • You want experience that will catapult you ahead of your peers
  • You want to get in with a rapidly growing company at the ground level
  • You want to work with other high performers who will push you to perform at your best
  • You’re a good listener and a fast learner
  • You’re entrepreneurial and work well independently 
  • You want a job where your actions and results will stand out and shine
  • You want to be a part of a company with a soul doing something special
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