Content Marketing Specialist

BevNET.com, Inc.

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THE COMPANY

BevNET.com, Inc. is the leading media company serving the non-alcoholic beverage, craft beer, and natural foods industries.

As an industry hub for these communities, we produce subscriber streaming content,  industry conferences and publish three websites that produce news daily, as well as a print magazine. 

While we've been in business for over 20 years,  BevNET is still a young company that works hard and has fun doing it. Our offices (when we go there) are casual and laid back with the latest food, beverage, beer and spirits products flowing in daily. Our team is tightly knit and focused on growth. The company is privately-held, growing, and profitable, with no outside investors. We are a small but nimble team so experience in a startup environment or being a part of early-stage teams is an advantage. 

We consistently produce innovation-driven and educational content through series like Office Hours, Elevator Talk, Frontlines and Market Share that give the food, beverage and beer community the inspiration and knowledge they need to unlock their next business milestones and maybe even gain a little industry exposure along the way. 

THE ROLE

We are seeking a full-time content marketer to join our growing team. It’s an exciting time to join as we’ve recently built new education, partnership and matchmaking products for entrepreneurs and decision makers in the food and beverage space. 

The goal of this position is to write content that demonstrates industry leadership while explaining the value of our verticals to prospective members. The successful candidate will devour our content, gain an understanding of what we do. You will be one of our biggest users. Through channels like email, ebooks, video, podcasts and digital ad units you’ll write compelling content that demonstrates thought-leadership and value to our audience. 

The position is located in our San Diego office, which is accessible to public transportation. Free parking is also available.


KEY RESPONSIBILITIES

  • Build and execute a content strategy (with a detailed calendar) of engaging and relevant content for our customers and prospects

  • Write and manage content for ebooks, podcasts, video, subject lines, email campaigns, ad campaigns, social media

  • Champion the brand voice across the organization to drive brand consistency and evolution

  • Collaborate with design and marketing channel owners to develop impactful creative

  • Learn from Sales, Service, Product, and Engineering teams and partner continuously to improve the quality and consistency of written and verbal communication

REQUIREMENTS

  • Bachelor's degree with 2+ years of professional writing experience in journalism, advertising, or marketing

  • Mastery of the subtleties of the English language and ability to make it to do your bidding

  • A creative eye that looks at the big picture and can cleverly pick out the interesting bits and turn them into content

  • Comfortable writing both action copy (think: subject lines, Facebook ads, etc.) and also more complex storytelling (emails, ebooks)

  • Passionate about the food and beverage industry and the creation of opportunities for entrepreneurs

  • Ability to understand your audience - their problems, their needs, and pain points

  • Attention to detail, ability to multi-task and strong organizational skills

  • Experience with email marketing, direct mail, and/or direct response marketing campaigns

  • Social media fluency


QUALIFICATIONS

  • 2-4 years of marketing or creative writing background with 1-3 years of product marketing experience in food, beverage, media, events or technology.

  • Strong ability to create eye catching, eloquent slideware that tells a story visually.

  • Strong B2B marketing experience

  • Attention to detail, excellent communicator.

  • Experience collaborating with the Google G-Suite platform: Gmail, Docs, Sheets, Presentations.

  • Workflow experience in Asana, Jira or similar

 

COVID-19 PRECAUTIONS

  • Remote interview process

  • Social distancing guidelines in place

  • Virtual meetings


BENEFITS

  • Competitive salary, based on experience

  • Health, Dental, 401(k), FSA benefits available

  • Casual work environment and flexible hours

  • Flexible vacation time policy


Interested?

If you're interested in applying, please follow these instructions carefully. Please send an email to Mike Schneider (using the Apply for this job link above) with your resume, cover note, and salary requirements. In your cover note, please tell us an interesting packaged food or beverage product that you recently tried. 


IMPORTANT: WE DO NOT USE RECRUITERS AND ARE NOT LOOKING TO OUTSOURCE THIS POSITION. Third-party inquiries will not receive a response. Thank you.

 

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