Territory Manager - Manhattan, NY

Athletic Brewing Company

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SEEKING a versatile, passionate Territory Manager interested in making waves in an innovative segment of the craft beer market. Athletic Brewing is pioneering a revolution in non-alcoholic craft beer. The opportunity this role affords can be as expansive in a rapidly growing company. As team members, our territory managers operate with a high degree of independence and tackle unique challenges as we ignite this new segment. While you will wear many hats, we place a very high value on work/life balance and offer above industry pay with full-time benefits. We would love to further discuss our vision for the brand, impact, and how you can be a big part in it playing out.


  • Represent Athletic Brewing's values and mission in the territory.
  • Maintain and cultivate relationships in the territory – Distributors, key retail buyers, and other brand partners - includes sales presentations, work withs, events/samplings at key accounts.
  • Actively call on accounts 2-3 days per week.
  • Perform samplings, activations, and attend events.
  • Forecasting production needs with brewery team and distributors.
  • Distributors - Operate hand-in-hand with distribution partners on a daily basis, participate in planning meetings on a quarterly and annual basis.
  • Drive sales volume and distribution in the territory by identifying new opportunities, active selling, and motivating distributor sales teams to prioritize the brand in their portfolio.
  • Visit new and existing retail opportunities on a regular basis - both traditional and non-traditional for our innovative segment, the on-and-off premise
  • Manage chain account relationships within territory in coordination with the national accounts team.
  • Execute sell-through and merchandising initiatives for retail accounts to increase consumer trial and engagement.
  • Coordinate territory event and sponsorship schedule, evaluate ROI of opportunities with sports marketing team.
  • Resolve client and customer complaints and issues quickly and professionally.
  • Develop promotional budget for key accounts in territory.
  • Accurately track all expenses and inventory from POS to sampling
  • Requires four days a week in market or at trade.
  • Keep diligent records of all elements of trade performance (everything from volumes/velocity to reactions to promotional budgeting).
  • Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.


  • 4-year college degree
  • Beverage/restaurant industry experience valued.
  • Cicerone level one completion valued.
  • Strong computer skills and savvy valued.
  • Clean driving record

Skills and Traits:

  • Passion, Integrity, Honesty, Dependability, Attention to detail.
  • Team-oriented and results-driven with a commitment to quality.
  • Must be able to fulfill physical requirements of delivering beer and setting up at festivals - safely lift, climb stairs, clean, etc.
  • Must be able to travel around the territory freely and regularly.
  • Independent operator - disciplined and self-driven
  • Good communicator and team player, ability to build meaningful relationships with new contacts and motivate.
  • Personal curiosity in improving systems.
  • Desire to have a positive impact on customers.
  • Passionate interest for the brewing industry and community.
  • Must live or be willing to relocate to the territory.
  • Available to work nights/weekends from time to time.

Job Details:

  • Location: Work from home/road (welcome at breweries anytime!).
  • Salary: Commensurate with experience - Base salary, commission, and opportunities for performance bonuses.
  • Benefits: Full health, vision, dental, life, 401k.
  • Versatile work schedule, but reasonable in quantity.
  • Email jobs@athleticbrewing.com to apply.
  • We are an equal opportunity employer – we thrive when we champion diversity and inclusion. We are welcoming, respectful, and supportive at work and in our community.



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