Sales Director

Hi-Wire Brewing

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Our Brewery

Hi-Wire Brewing is a rapidly growing brewery based in Asheville, NC, specializing in approachable and balanced lagers and ales. Since opening our first location in 2013, our hard-working, creative, and passionate team has been recognized with several accolades, including: 3 Gold medals from the Great American Beer Festival, a Bronze Medal from the World Beer Cup, and several awards from Paste Magazine and the NC Brewers Cup. With 7 taprooms located across NC, TN, and KY, and distribution to 9 states (NC, SC, TN, KY, OH, GA, AL, IN, and VA), we strive to drive the company towards our vision: Create meaningful experiences by making the highest quality beer, cultivating community, and inspiring fun and ingenuity.

Position Description

The Sales Director at Hi-Wire Brewing will successfully meet our customer/client acquisition and revenue growth objectives.

Sales Director responsibilities include developing key growth sales strategies, tactics and action plans. Successful execution of these strategies is required to achieve your financial targets. Additional duties will include overseeing the sales team, hitting annual targets, building relationships and understanding customer trends. This is a permanent full-time, exempt position. In order to help ensure all aspects of this position are performed as expected, measurable metrics will be provided along with regularly scheduled performance reviews.  This position reports to the Ownership Team.


  • Own and hit/exceed annual sales targets within Hi-Wire territories and accounts.

  • Develop and execute strategic plan to achieve the company's sales initiatives and expand our customer base.

  • Build and maintain strong, long-lasting client/customer relationships, partnering with them to understand their business needs and objectives.

  • Lead the management of all distributor relationships, ensuring marketing strategies and distributor focus lead to increased sales across all areas of distribution.

  • Organize the team’s sales and marketing activities to establish Hi-Wire’s on-premise, off-premise, and event presence in each area of distribution.

  • Responsible for pricing strategies to ensure competitiveness across all markets.

  • Effectively communicate the value proposition through proposals and presentations.

  • Understand category-specific landscapes and trends.

  • Reporting on forces that shift tactical budgets and strategic direction of accounts.

  • Lead Sales Team members to ensure execution of the company’s growth objectives.

  • Complete other assignments from the management team as requested.


Hi-Wire Brewing offers competitive pay, health/dental/vision insurance, life insurance, and ample paid time off. 



To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • Demonstrated success in developing strategies to increase market share

  • Long-term strategic planning and vision capabilities

  • Highly analytical, organized, and willing to work in a collaborative environment

  • Demonstrated success in team development with proven leadership skills

  • Passion for beer and craft beer industry

  • Bachelor’s Degree in relevant field OR equivalent experience required

  • Adeptness at CRM, VIP, and IRI data analysis and usage required

  • Excellent communication (verbal and written) and relationship building skills

  • Ability to use sales data to build a presentation and tell a story, driving a narrative to help Hi-Wire put its best foot forward with high-level, outside stakeholders.

  • Independent, enthusiastic self-starter with a will-to-win sales approach

  • Valid driver’s license free from any DUIs

  • Other ideal qualifications (preferential, but not required):

    • 3 to 5 years’ experience in alcohol/beverage or consumer product goods industry

    • Knowledge and experience related to the three-tier sales system

    • Success within portfolio management and brand development


Hi-Wire Brewing Company is an Equal Employment Opportunity employer.

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