Marketing Specialist - Premier Craft Beer Wholesaler

Craft Collective

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***PLEASE, NO CALLS!***

We are seeking a highly motivated individual to join our Marketing team. The Marketing Specialist will report directly to the Head of Marketing, planning and executing marketing initiatives and events on behalf of the company and its 75+ craft beverage brands. This position will give the right candidate hands-on experience to many marketing and communications disciplines, including social media, email marketing, events, product photography, public relations and more, as well as exposure to a startup culture.


RESPONSIBILITIES

  • Develop marketing calendars, identifying and conceptualizing key stories as they relate to product launches, industry trends, supplier news, events, etc.

  • Create high quality, original and engaging social media, blog and email marketing content to support key stories. This includes writing copy and sourcing photography for weekly email newsletters, daily social media posts, and other content marketing initiatives.

  • Regularly post approved content on Craft Collective’s Instagram, Facebook and Twitter; engage often with brands, retail accounts, influencers, partners, etc. Stay up to date on platform updates and identify new marketing opportunities (i.e. Reels).

  • Drive paid social media strategy and execution to support key stories and events

  • Maintain Craft Collective’s website, including posting blog content, updating brand portfolio, and creating new landing pages, as needed.

  • Develop sales tools, event collateral (posters, social media graphics, etc.), Company merchandise (t-shirts, hats, etc.) and special design projects, working with the sales team and art director.

  • Assist in the organization of marketing materials for larger events (ex. beer fests, tastings, beer gardens). Attend events as needed.

  • Track and report on social media, email and web analytics, working with the team to identify wins and areas for improvement.


QUALIFICATIONS

  • 3-5 years’ marketing, social media, or copywriting experience

  • Bachelor’s Degree in Marketing, Digital Marketing, Communications or related field

  • Excellent writer, communicator and multi-tasker; detail-oriented

  • Flexible work style. Can work well independently and within groups

  • Ability to build a strong network of peers and partners to co-create success

  • Eager to monitor and actively participate in Company’s social communities after hours and on weekends

  • Required attendance at occasional night and weekend industry events

  • Interest in Craft Beer preferred

  • Photography experience a plus!

  • Favorite pastime: Instagram stories

COMPENSATION

Competitive pay based on experience including a base salary and bonuses. Industry-leading benefits.


BENEFITS:

Our industry-leading benefits package includes:

  • Customary health care, dental & vision benefits (83.33% covered)

  • Company paid-for life/long-term/short-term disability (100% covered)

  • $5,000 fertility and family forming benefit via Carrot Fertility

  • 401K with 4% company match and profit sharing contributions

  • 529 College Savings plan

  • Unlimited vacation time (subject to manager approval)

  • Paid community time-off up to 16 hours per year

  • Charitable matching up to $260 per year

  • Personal samples of company products (2 cases per month)

  • Cell phone data plan reimbursement

  • Cell phone insurance reimbursement

  • Computer provided


About Craft Collective:

  • Craft Collective is a 6-year old independent craft beverage distribution company focused on quality, small, craft producers. We were founded by craft beer enthusiasts, with the goal of improving the distribution environment in New England for breweries and consumers. We maintain ample refrigeration, a fully climate-controlled warehouse, and refrigerated delivery vehicles. Our people represent our brands with enthusiasm and diligently care for our products. We’re honest, accommodating, and committed to helping craft producers succeed. We work with producers like Finback, SingleCut, Aeronaut, Dorchester Brewing, Schilling, Proclamation, Idle Hands, Four Quarters, Boochcraft, Vermont Beer Makers, and more.


Employment at Craft Collective:

  • Craft Collective is a well-capitalized startup company. We offer competitive pay, terrific benefits, and a craft-beer enthusiast culture. We are dedicated and passionate about this industry. We work hard and will expect the same from you. This position offers the opportunity to become part of a great team of individuals driven to deliver the best quality craft beverages to the finest establishments in Massachusetts, Rhode Island, and Maine.

     

***PLEASE, NO CALLS!***

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