BevNET Magazine
July-August 2021

Cover Story

Skill Set: Sports Drinks Get Specific

The category’s evolution has been well-documented up to this point: once considered an almost medicinal format used exclusively for fueling athletic performance and high-intensity thirst-quenching, traditional isotonic sports drinks are now part of the greater beverage diaspora, available everywhere from c-stores to soda fountains.

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Features

Hybrid Theory: Tea Brands Embrace Cross-Category Definitions

Iced tea can at times be among the simplest of refreshments. The category conjures up images of a tall, cool ice-filled glass of sweet (or not-so-sweet) drink. But as ready-to-drink tea sales rebound from pandemic challenges, the market for traditional-styled products remains crowded and dominated by a handful of brands.

Spirited Discussion: Refining RTDs

Everybody’s talking about RTDs, and for good reason. The ready-to-drink (RTD) beverage alcohol segment is absolutely exploding, with that growth triggering a slew of new brands and products entering the market.

2021 Natural Beverage Guide

BevNET’s annual Natural Beverage Guide is an important resource to thousands of beverage brands, natural food brands, craft beer brands, distributors, retailers, and bottlers.

Skill Set: Sports Drinks Get Specific

The category’s evolution has been well-documented up to this point: once considered an almost medicinal format used exclusively for fueling athletic performance and high-intensity thirst-quenching, traditional isotonic sports drinks are now part of the greater beverage diaspora, available everywhere from c-stores to soda fountains.

Columns

Publisher’s Toast: It was a glorious 4th for so many reasons

Earlier this month, we celebrated the 4th of July up at my daughter’s house in the Catskills, in the tiny hamlet of Margaretville, which is, all in all, not a bad place to be. We ventured into town for a carnival and to watch the fireworks with my 29 month-old granddaughter Isabel.

Bevscape: The Latest Beverage Brand News

In beverage news: Ohza Closes $4M Round Led by CircleUp, Danone Manifesto Ventures Acquires Majority Stake in Harmless Harvest, Zevia Files for IPO and VYBES Branches Beyond CBD With Adaptogenic Elixir Line.

Gerry’s Insights: The Category That Keeps on Giving

I once had an editor who banned the use in our newsroom of the word “ever,” in the sense of “the biggest ever” or “the most ever” or “the richest ever.” “It’s the biggest, or the most, or the richest,” he reasoned. “Why do we need ‘ever’? Isn’t that obvious?”

The First Drop: Inking the Calendar

It’s not so much a sense of getting back to things as they used to be -- especially since one of the salient takeaways of this period has been that what “things used to be” means different things for different groups of Americans, and it’s not all positive. But at least with regard to COVID-19, there’s a sense that the marketplace is in the process of moving on.

NOSHscape: The Latest Food Brand News

In natural food industry news: New Barn Acquired by NestFresh, Sambazon Secures $45M Investment, Hershey’s Acquires Lily’s and Bar Maker Verb Expands Its ‘Holistic Energy’ Platform