BevNET Magazine
April 2009

Cover Story

Advertising Plugged In

Not so long ago, only the geekiest among us spent more than a couple hours per week on the web. Now, the average American spends 68 hours per month on a computer, and the increased level of internet accessibility means that it is more important than ever for even the smallest beverage brands to stay in touch with consumers.



Cuckoo For Coconuts

Zico is trying to lead the coconut water category into the mainstream