Promotion Parade

Castle Brands, Inc. has released spirited holiday 2007 gift plans for its growing portfolio of spirits.

Boru Vodka was inspired by Brian Boru, legendary high king of Ireland. In the year 1014, Boru led Ireland to victory against foreign invaders. In the spirit of this tenacious defense, Boru Vodka upholds unsurpassed standards of quality and craftsmanship that have no rival, and in the chilly winter, the Boru Iceless Chiller will keep Boru perfectly chilled without diluting the clean, bold taste you’ve come to expect. Just store Boru in the freezer until ready to serve. Then, place the bottle into the chiller where the smooth, crisp character and delicate appeal of Boru will remain chilled for up to four hours.

Holiday gift sets from Gosling’s Black Seal Rum feature a 12 oz. jar of New Hot Buttered Rum Toddy Mix or a ready-toenjoy Gosling’s Gourmet Rum Cake. CocoRumba Double Chocolate Cake, Bermuda Rum Swizzle Cake or Dark ‘n Stormy Island Spice Cake.

As for Castle Brands’ Liqueurs, Pallini Limoncello will come with a gift pack containing two elegant and contemporary hand-blown Pallini “classico” glasses, compliments of Virgilio and Micaela Pallini. Celtic Crossing, the rich, honey-flavored liqueur from Ireland, offers an exquisite gift pack featuring a collection of Irish Christmas ornaments. The Celtic gift box is a warm, burgundy color trimmed in gold and is imprinted with a bow and a gift card. Inside each box is a beautiful Christmas ornament with a shamrock design trimmed in gold. There are four different ornament designs in each six-pack case. ‘Tis also the season for Irish cream, and Brady’s Irish Cream Liqueur wears its holiday green and gold coffee mug right on the bottle. This festive on-pack is the perfect stocking stuffer.

Diageo

Diageo’s spirits portfolio fulfils gift lists with offerings for the holiday host, diligent executive or even stocking stuffers for a loved one. There’s no better way to celebrate the season of giving than with a fine spirit. For this year’s holiday season, Diageo is promoting the following spirits:

Crown Royal XR — The newest and rarest addition to the Crown Royal Canadian whisky family, is crafted from the last batch of whiskies from the Waterloo Distillery. It retails for $149.99.

Jose Cuervo Reserva de la Familia — This ultra-premium tequila is made from 100 percent blue agave, and is aged and stored a minimum of two years in the family distillery. Every year a different Mexican artist is commissioned to design the handcrafted commemorative gift box. It retails for $100.

Johnnie Walker Blue Label Magnum — Now available in a 1.75 L bottling (previously only available in 750 mL), accompanied by a collectors’ edition navy blue leather case, Johnnie Walker Blue Label is blended from the rarest whiskies in the world. It retails for $500

Bushmills 21-Year-Old Single Malt — Bushmills is the world’s oldest licensed whiskey distillery. The town of Bushmills was awarded the first license to distill in 1608. Only the finest single malt casks are selected and aged for a minimum of 21 years in sherry and Bourbon casks to make this single malt, which retailers for $115.

Also, for the holiday party, Diageo is promoting the following gifts under $25:

Jose Cuervo Flavored Tequilas are the newest edition to the Jose Cuervo family. Each flavor is a blend of premium silver-styled tequilas with natural hints of orange, lime and tropical fruit flavors (Citrico, Oranjo and Tropina). They retail for $18.99.

Holiday packaging makes the Smirnoff Red Gift Box a great “grab and go” gift with no wrapping required. Smirnoff is the best-selling premium distilled spirit in the world, and was the “hands down favorite” in a blind tasting of 21 worldclass vodkas by The New York Times. It retails for $14.99.

For New Year’s Eve, Diageo is promoting Johnnie Walker Gold Label, a gentlemen’s whiskey that is “perfect for that midnight toast.” Each whisky in the Gold Label is matured for at least 18 years. It’s best-served ice cold to release the fruit flavors and honey sweetness. It retails for $75-$80.

PINK Vodka

p.i.n.k. vodka is doing a Holiday value-added package (pictured at right). This great pre-boxed holiday package will retail for $40 – the same price the bottle itself sells for.

Tullamore Dew

Tullamore Dew, the distinctively smooth Irish whiskey, is dressed for gift-giving in a decorative new tin introduced in the U.S. just in time for the holiday season. The design, created by Dublin design company Dynamo, features an image from County Wicklow captured last February by photojournalist Tony Gavin. Dressed in its new tin, Tullamore Dew is the ideal gift for the holidays for every whiskey lover from novice to true aficionado.

Heaven Hill Holiday Offerings

Highlighting Heaven Hill’s Holiday offerings for the 2006 holidays are:

HPNOTIQ — In-home cocktails are made more sophisticated with two unique Martini glasses from HPNOTIQ. The aqua blue sensation has become an industry phenomenon on the heels of the cocktail explosion. For this season, the two come together in a stylish gift set featuring the pair of victor martini glasses along with a 750 mL bottle. Outfitted in a silver box with a clear front, the gift set makes an eyecatching centerpiece for displays or a compelling gift purchase off the shelf.

PAMA Pomegranate Liqueur — PAMA, the world’s first true pomegranate liqueur, is leading the way in the next major category in the spirits world–pomegranates. For holiday, this product is packaged in a clear gift carton for great giftgiving. To enhance PAMA’s shelf presence for the holidays, the upscale gift carton includes the identifiable PAMA logo across the top and bottom of the sturdy clear construction.

Evan Williams Single Barrel Vintage Bourbon — The 5- time “Whiskey of the Year” award winner enters the holiday season with a holiday gift set that pairs a 750 mL bottle of the world’s only vintage-dated single barrel bourbon with an engraved silver “tipping jigger” and logoed rocks glass. The tipping jigger is a traditional way to chill whiskey by suspending it over ice on the rim of the glass. The Evan Williams Single Barrel Vintage can then be “tipped” into the ice or drunk straight up and chilled. This unique two piece gift set comes in a striking black and gold outer carton that reprints glowing reviews of the bourbon by the world’s top whiskey writers.

Two Fingers Tequila — The Two Fingers 750 mL bottle is showcased for the holiday season through a “Master the Margarita” gift set that includes a logoed margarita glass and recipes for four different types of margaritas. December is always the top month for tequila sales, better even than May or the summer months, and the attractive Two Fingers “Master the Margarita” gift set is perfect for gift-giving or holiday entertaining.

Isle of Jura — New for 2006, the Isle of Jura Single Malt Gift Set delivers the unique flavor of Jura in a pinstriped gift set. The Isle of Jura 10-year-old Single Malt Scotch features the brand’s new packaging with a pair of lowball glasses in a carton featuring accolades from three of the world’s renowned Scotch experts – befitting a Scotch of Jura’s character. The square lowball glasses feature an etched Isle of Jura logo and are a unique look for a “wee dram” of the whisky. The pinstriped outside also includes images from around the Isle of Jura, one of the most unique distilleries in the world.

Irish Whiskeys

The Knappogue Castle Whiskey Gift Pack reflects the heritage of this sophisticated brand. The gift box, in rich wood tones, is meant to reflect opening the door to the Castle. Once inside (the back of the box) you are in the Drawing Room of Knappogue Castle itself, which contains a portrait of Mark Edwin Andrews, the brand’s founder. Whiskey connoisseurs know that adding a wee bit of water to whiskey will open up its nose and flavor, so with the gift pack comes a ceramic water pitcher emblazoned with the Knappogue Castle Whiskey logo, bearing a sketch of Knappogue Castle.

With the Clontarf Gift Pack (left), customers receive an elegant and upscale glass water carafe bearing a frosted Clontarf logo on the front.

Daily’s Mixers

Daily’s, America’s premium brand of fruit mixers and ready-to-drink cocktails, announces a holiday program aimed at capturing the spirit and profits of America’s fascination with the cocktail during the years most festive season.

Daily’s “The Perfect Taste to Toast” promotion is fully loaded with all of the materials retailers will need to stop traffic and increase sales during the critical October – December selling period. At retail, Daily’s is providing colorful and appetite- appealing POS materials that support Daily’s full line of products and allow for cross merchandising displays with popular spirit brands and other holiday-related items. Case cards and shelf talkers target impulse shoppers looking to purchase big for their holiday entertaining needs. Daily’s “The Perfect Taste to Toast” holiday promotion materials are available as of last month.

Foster’s

Foster’s is encouraging retailers to take the Australian approach to the Winter Season this year and watch sales go north for the winter – not south! According to Foster’s, the winter season is the ideal time for customers to enjoy more social gatherings and intimate holiday occasions with their family and mates. And to capitalize on the increase of these beer-drinking events, they suggest joining Foster’s for the “Summer Downunderland” promotion. Program materials include display enhancers and POS pieces that play on the many different occasions that are celebrated during the winter months. Foster’s will also be displayed along side Miller Trademark brands for even greater impact. This promotion will run through Dec. 31.

Captain Morgan

The makers of Captain Morgan Original Spiced Rum have launched a new Web site, captainyourhalloween.com, to help consumers “dress up and get down” this Halloween. The site will provide consumers with everything they need in order to pull off a legendary costume on one of the biggest party nights of the year. Beginning early this month, adult consumers can log onto captainyourhalloween.com and order whimsical costumes, get creative cocktail suggestions and review party-planning tips. The site also features a variety of videos highlighting the most common costume blunders, including costumes that are incomplete, too cumbersome, awkward or sight-prohibitive. Hoping to reduce the number of costume blunders, captainyourhalloween.com offers five tongue-in-cheek pre-packaged costumes including the Deviled Egg (a foam egg with horns and a tail), First Class Male, Venetian Blind, Little White Lies and Hold the Mustard, beginning at $35.99 each. The site also features a collection of humorous last-minute costume suggestions, as well as three Halloween-inspired cocktail recipes that are sure to spark some lively conversation at parties.