New Products

Coca-Cola North America (CCNA) and Caribou Coffee have announced a national launch of a new line of premium ready-to-drink iced coffees. Caribou Iced Coffee will be available in three flavors: Regular, Espresso, and Vanilla, and will be packaged in a unique 12 oz. reclosable Alumi-Tek aluminum bottle from Ball Corporation. The suggested retail price will be at parity with the category in leading convenience stores and other retail outlets initially in Minneapolis, Chicago, Atlanta, Cincinnati, Columbus, Detroit and Kansas City, and will be available in Caribou Coffee retail outlets in coming months. The Caribou Iced Coffee launch will be supported with sampling, in-store merchandising and print and radio marketing. For more information, contact the Coca-Cola Co. at (770) 565-5440.


The German spirits house Underberg has released XUXU, a fresh strawberry puree with vodka. Currently available in key US markets, XUXU retails at $20 per 1 L bottle. Fore more information, call Underberg at (415) 567-6988.

Dos Lunas Tequila is launching Dos Lunas Anejo in September 2007 and Dos Lunas Grand Reserve, a limited edition “Extra Anejo,” in November. The Anejo will continue the premium quality Dos Lunas Tequila has come to embody. Dos Lunas Anejo, like its predecessors, will be chemical-free and all-natural. MSRP’s are $49 and $54. Dos Lunas is available through Republic National Distributing Company. For more information, call Dos Lunas at (915) 533-2000.

Hiram Walker is stepping up its long tradition of innovation by introducing the seasonally influenced liqueur Hiram Walker Pumpkin Spice. This product will hit retail stores on Oct.1, just as the autumn leaves start to turn and will be available through the end of November. Available in both a 750 mL and 1 L size for the October/November period only, the suggested retail price will be $8.99-11.99 for the 750 mL. For more information, call (203) 254-8225.

Old Forester is blowing out the candles on founder George Garvin Brown’s 161st birthday by honoring the creator of Old Forester with this year’s expression of Birthday Bourbon. Brown was not only the founder of Old Forester, but the first distiller to bottle whisky to ensure flavor and quality. The 2007 edition of Birthday Bourbon is bottled at 94 proof and was barreled in the Spring of 1994. Depending on the market, Birthday Bourbon, a Brown-Forman product, retails between $35 – $40, and is sold at most liquor stores. For more information, call Brown Forman at (502) 774-6949.

Energy Drinks

The Healthy Beverage Company has introduced three new crisp and refreshing flavors of Steaz Energy. Lime, Orange and Diet Berry will give health conscious consumers fun new flavor options Introduced in January 2007, Steaz Energy is the world’s first and only Organic and Fair Trade Certified energy drink. The natural boost in Steaz Energy comes from four quality ingredients: organic Fair Trade Certified Ceylon green tea from Sri Lanka, organic Guayaki yerba mate, organic Sambazon Acai, and organic Guarana. This product will be line priced with original Steaz Energy. For more information, contact Healthy Beverage Company at (215) 321-8330.

The Liquid Experience Group has launched Voodoo Vibe, an effervescent drink in its Jimi Hendrix line. Labeled with the charge of peace, love, purpose, is now available in stores nationwide. The mixed-berry flavored energy drink invites people to “taste life” and is also aimed at promoting and encouraging consumers to live charitably as a portion of all sales is donated to MusiCares, a program that aids musicians as well as other philanthropic programs through The Liquid Experience Partnership Program. The price range for the regular 16 oz. can is $2.49 to $2.69 per can. Voodoo Vibe will also be promoted within various concert tours throughout the next 12 months.

WildLife Energy Drink, new from the Stevens Point Brewery, delivers “Energy for the Great Outdoors.” Dedicated to outdoorsmen everywhere, WildLife Energy Drink is the result of a unique partnership between the Stevens Point Brewery and Mike Keyes of the “Keyes Outdoors” television show, seen every Saturday on Fox Sports Net. Dedicated to the American outdoor sportsman in every way, from its distinctive outdoor-themed packaging to its support of wildlife conservation projects and outdoor programs, this product is sold in cases and 4-packs of 16 oz. cans. For more information call the Stevens Point Brewery at 715-344-9310.

Sports Drinks

WheyUP LLC has introduced a new flavor to the U.S. sports drink market. WheyUP Citrus combines 20 grams of whey protein with an energy formula in a sugar-free, non-carbonated beverage. WheyUP Citrus will be sold in ready-to-drink 16 oz. plastic bottles and will be available in September. Pricing is $2.99 per bottle. For more information, contact WheyUP at (480) 628-1611.

ELATIONS, a new joint health drink endorsed by Jerry Rice, promises to nourish your joints and keep you moving. This once-a-day refreshing fruit-flavored drink helps reduce joint pain and improve mobility through a unique 4-in-1 formula: Glucosamine and Chondroitin (naturally found in the body, but at decreasing levels over time) at the same levels as triple-strength joint supplements; a patented, more absorbable form of Calcium; and 100% of daily Vitamin C. The product will launch nationally in September in two flavors: Raspberry White Grape and Cranberry Apple, in 6-packs or individual 8 oz. recyclable bottles. Suggested retail price for the 6-packs will be in the range of $7.49-$8.49, and $1.39-1.49 for the individual 8 oz. bottles. For more information, call (206) 270-4635.


Both Ozarka and Arrowhead have new a new Eco-shape bottle in their half-liter size, with about 30 percent less plastic than the average half liter plastic beverage container. The new bottle is billed as the lightest half liter plastic beverage container on the market today. Ozarka Eco-shape is currently available throughout the Southwestern region of the United States at local grocers including H.E.B., Albertsons and CVS as well as through mass merchandisers such as Target and Wal-Mart and Club stores, while Arrowhead is available in the Western region of the U.S. In grocery stores, the Eco-shape is sold in a 6-pack with a suggested retail price of $2.49 or in a 24-pack with a SRP of $4.99. In some markets it is also available in a 12-pack, 28-pack, or 35-pack. For more information, contact Nestle Waters NA at (617) 939-8388.


Gamers anxiously awaiting the September 25 launch of Halo 3 will now have the perfect drink to get them ready for play – Mountain Dew Game Fuel. Created in conjunction with Microsoft’s Xbox 360 exclusive title, Halo 3, Game Fuel has the same Mountain Dew flavor with a blast of citrus cherry and 30 percent more caffeine for a unique and invigorating taste. Game Fuel will be available in 20 oz. bottles, 2 L bottles and 12-packs of 12 oz. cans through November. For more information, call PepsiCo at (914) 253-2964.


This fall, frequent hunters’ friend Miller High Life is donning its own blaze orange attire and hunting-themed packaging to make sure consumers are properly equipped for their post-hunt celebrations. The hunt for the High Life begins Sept. 1, as the limited-edition packages hit store shelves in select markets throughout the United States. Proceeds from the sale of the hunting-themed packaging, available in 24 and 30-pack cans, will contribute to Miller High Life’s continued support of Whitetails Unlimited, Pheasants Forever and the National Wild Turkey Federation. The High Life hunting packaging is scheduled to remain on store shelves through October, but supplies may vary from market to market. This product will be line-priced with other Miller offerings. For more information, call Miller Brewing at (414) 931-3377.

Heineken USA has rolled out its new, cutting-edge Heineken Premium Light Draughtkeg. This latest innovation from Heineken features specially-designed, patented pour technology to keep Heineken Premium Light fresh for up to 30 days after tapping while providing consumers more opportunities to enjoy and share the ultimate premium-quality draught beer experience anywhere. The Heineken Premium Light Draughtkeg reached national availability in August; Heineken suggests a retail price of $19.99. For more information, call Heineken USA at (914) 681-4153.

From Anheuser Busch comes Jack’s Pumpkin Spice Ale, a limited edition autumn beer brewed with select seasonal spices and real Oregon-grown Golden Delicious pumpkins. Available nationwide through November, this popular robust ale has aromas of pumpkin, nutmeg, ginger, cinnamon and clove. Brewed at the Anheuser-Busch Fort Collins, Colo. brewery, Jack’s Pumpkin Spice Ale has 5.5 percent alcohol by volume (ABV) and is available on draught at bars, clubs and restaurants, as well as in 12 oz. bottles in six-packs at grocery and convenience stores. Jack’s Pumpkin Spice Ale is the first in Anheuser-Busch’s series of seasonal beers, which also includes Winter’s Bourbon Cask Ale, Spring Heat Spiced Wheat and Beach Bum Blonde Ale. For more information, contact Anheuser-Busch at (314) 577-7530.


Ferolito Vultaggio & Sons, makers of AriZona Beverages, have introduced a new 20 oz. single–serve, wide-mouth plastic bottle for their AriZona products. Seven AriZona products are being packaged in the new plastic 20 oz. bottle. Lemon Tea, Green Tea, Diet Green Tea, Pomegranate Green Tea, Sweet Tea, Raspberry Tea and Arnold Palmer Half & Half will be available in the new package. The 20 oz. bottle is made with amber plastic to help preserve and protect the products and keep them fresher longer. The new package is making its way to store shelves this month in AriZona test markets in New York, Florida and Chicago. The package has a suggested retail of $1.29/bottle. For more information, contact AriZona at (513) 357-4750.


Stirrings, the innovative cocktailing brand, has introduces limited edition Sugar Plum and Egg Nog Mixers to their growing holiday product selection. These products retail for $10.95 and are available through liquor, foodservice and gourmet distributors nationwide. For more information contact Stirrings at (212) 754-1400.


Geloso’s O’Sullivans is a malt-based product that comes in two flavors, B-52 and Irish Cream. They have the cream flavor of the traditional sprit-based product with 12.5 percent alcohol by volume. The B-52 is sold in 4-packs of 250 mL glass bottles, while the Irish Cream is in 750 mL glass bottles. MSRP is forthcoming. For more information, call Geloso Beverage Group at (585) 359-3658.