Promotion Parade

Smartwater Makes a Friend

All-American beauty Jennifer Aniston has begun an endorsement program with Glaceau’s Smartwater. Aniston recently became an investor in the company and is even getting actively involved in the business. As part of the partnership, the company co-created a limited-edition smartwater label, available in stores across the country this month.

Aniston will also be starring in an upcoming advertising campaign for Smartwater which will be seen on billboards and print publications this summer.

Wolf Blass Serves up Tennis

Australian winemaker Wolf Blass, and Tennis.com, the offi cial site of Tennis magazine, are running a promotion searching for the “Boldest Play” in tennis, in partnership with four-time Grand Slam winner Jim Courier.

Tennis players of all skill levels have the chance to submit their most awe-inspiring tennis achievements via the Wolf Blass microsite found at Tennis.com. “Boldest Play” participants will vie for an opportunity to win the ultimate tennis vacation: a trip for two and accommodations to the fi nal U.S. Open Series match in New Haven, Conn., sponsored by Wolf Blass.

Acceptable submissions must include a one-minute YouTube video or photograph coupled with a 250-word maximum commentary about the play. World-renowned tennis champion Jim Courier and a panel of Tennis.com editors will judge submissions.

For complete contest rules and submission details, please visit www.tennissweeps.com/WOLFBLASS.

Ultimate Mickey’s

When Mickey’s Brewing Company announced its alliance with the Ultimate Fighting Championship (UFC) in 2006, the “Fine Malt Liquor” promised to bring fans closer to the action. It doesn’t get any closer than Mickey’s Throws Down. The brand’s latest promotion offers the grand prize winner a trip for four to Las Vegas, admission to a UFC event and a fi ght lesson with popular light heavyweight Forrest Griffi n, who appears on 24 oz. Mickey’s cans throughout the promotion.

The promotion, which runs June 1 through Aug. 31, 2007, on MickeysThrowsDown.com, also offers daily prizes, including Mickey’s-branded sweatshirts, hats, T-shirts, ice buckets and rebates on UFC pay-per-view events, where legal. The grand prize winner will be determined through a drawing of all eligible entries.

The drawing to determine the grand prize winner will take place in early September. Daily winners on MickeysThrows- Down.com will fi nd out when the words “You win a prize,” and the prize description appear on the computer screen. The promotion is open to citizens of the United States (excluding California) who are of legal drinking age at the time of entry. Offi cial rules are available at Mickeys.com.