St. Pauli Girl, Pepsi, Nestle Water and Dr. Pepper

New St. Pauli Girl Beer Poster

For over a quarter of a century, St. Pauli Girl Beer has chosen a mod­el to represent the beer brand nationally and appear on the popular St. Pauli Girl poster.

This year, Irina Voronina will adorn the new collectible St. Pauli Girl poster. She will also represent the brand on a national media tour throughout the year. Irina was Playboy magazine’s Miss Janu­ary 2001 and has done print campaign work for the Luxor resort in Las Vegas, Chevrolet and Ameristar Hotels. Her acting experience includes roles in recent movies including Reno 911: Miami, Epic Movie and Balls of Fury, as well as series regular appearances on Cartoon Network’s Saul of the Mole Men.

The 2008 poster features Irina dressed in an authentic St. Pauli Girl barmaid’s outfi t and holding a tray of St. Pauli Girl beer. Well- known Hollywood, Calif. director/photographer Jay Silverman shot the poster image as well as other images to be used on the St. Pauli Girl website and in national retail promotion materials.

To promote the 2008 poster during the month of March, St. Pauli Girl will give away 400 free posters each day to consumers on a fi rst-come, fi rst-served basis on the brand’s website at www.stpau­ And, due to popular demand from Internet enthusiasts, a downloadable version of the 2008 poster will be available on the St. Pauli Girl Beer website as a screensaver. The St. Pauli Girl web- site will also feature behind-the-scenes photos documenting how the poster was made. Web surfers can also view past St. Pauli Girl spokes models in the online poster gallery.

Pepsi Gives Away Music on Amazon

Pepsi and are teaming up on Pepsi Stuff, a massive collect-and-get program where consumers can download DRM-free MP3 music. Four billion specially marked Pepsi packages will allow people to collect points and redeem them for music from Amazon MP3 that can be played on virtually any digital portable device, or­ganized in any music management application, or burned to a CD.

Beginning February 1, consumers purchasing Pepsi products can “bank” their points on and redeem them for music on Amazon MP3. Amazon MP3 offers Earth’s Biggest Selection of a la carte, DRM-free MP3 music downloads, with over 3.25 million songs from more than 270,000 artists. Five points earn consum­ers one MP3 song download from the libraries of EMI Music, SONY BMG MUSIC ENTERTAINMENT, Warner Music Group and tens of thousands of other music labels. Pepsi’s biggest promotion ever makes its debut on the Super Bowl.

Participants can also enter a daily sweepstakes for the chance to win trips to events like the Super Bowl, the MLB All-Star game and the Daytona 500, as well as for cash and many other big prizes. Consumers may sign up now to be reminded when the promotion begins at Pepsi Stuff will be executed across the entire Pepsi trademark.

Dr Pepper Makes Art

Through the Sabrosura Art Contest, which began in October 2007, Dr Pepper encourages Latinos to express their individuality and their zest for life – characteristics that have been a cornerstone of the Dr Pepper brand for more than 30 years. Asking consumers to vote online for their favorite artwork is another way to give Latinos a voice and the possibility to “own” a piece of the new Dr Pepper campaign.

In December, contest judges selected the 23 semi-fi nalists who best represented the Sabrosura feel, creativity, and originality, as well as Dr Pepper branding. Each was awarded $2,300. Each of the semi-fi nalists’ artwork was shown online for voting through Friday, Feb. 1 at 5 p.m. PST. The top fi ve fi nalists and the grand prize winner will be determined by who receives the most votes. Voters may vote once each day for their favorite piece of art.

Each of the fi ve fi nalists in the online voting will receive an additional $2,500. The grand prize winner will receive an additional $5,000, bringing his or her total award to $9,800. Best of all, the winning artist’s work will be displayed on Dr Pepper packaging and promotional materials.

For complete Sabrosura Art Contest rules and information, and to vote online, visit

Nestle Pure Life says “Go Play!”

This fall, school administrators and families can earn school sports equipment and trans­portation costs assistance to­ward hands-on educational field trips by participating in the Nestlé Pure Life Go Play! program. Go Play! is a rewards program for accredited schools in the United States with any grades from K-8, created by Nestlé Waters North America for its Nestlé Pure Life bottled waters.

When asked tograde their schools’ physical education program and efforts to keep kids healthy and active, 67 percent of 1,251 parents surveyed graded their school as average, with a “B” or “C.” With the growing obesity epidemic and many schools eliminating or reducing physical education and recess due to budget cuts, more than 55 percent of respondents indicate sports equipment, playgrounds or field trips are most needed in their schools, according to the recent non-scientifi c online survey commissioned by PTO Today and Nestlé Waters North America.

At the same time, parents are willing to help their schools: 90 percent of parents surveyed said they would participate in fundraisers for essential sports and playground equipment.

Under Go Play!, Nestlé Wa­ters North Americais offers a label redemption program to help parents and teachers earn sports gear or transportation costs toward healthy activities. Accredited schools in the United States with any grades from K-8 are eligible to participate in the Go Play! program. Between September 1, 2007 and March 31, 2008, schools can register for the Nestlé Pure Life Go Play! Rewards program by registering their school to earn Go Play! points on

An information packet and collection box(es) will then be shipped to the school. Mem­bers of the community then re­move labels from empty bottles of any Nestlé Pure Life bottled water product and drop the labels in the offi cial collection box at their registered school.

O’Brien Estate Winery’s Love Promotion

O’Brien Estate Winery of Napa, California has brought together three companies to make Valentine’s Day very special: A beautiful gift box fi lled with a bottle of O’Brien Estate 2005 Seduction, two Bottega del Vino 30 oz. hand- blown wine glasses and two four piece boxes of Choclatique’s Taste of Love for $199.00.

For lovers everywhere, and those who want to be, O’Brien’s wine, crystal and chocolate cupids will hand-pack your order and deliver to everyone on your list. Each box comes complete with a hand writ­ten gift card.

Milk Rocks With Country Music

CMA, CMT, AMA and People’s Choice-Award-winning, multi-plati­num country superstars Rascal Flatts are joining up with the suc­cessful Milk Rocks! campaign to promote health and nutrition while giving their fans a chance to win a once-in-a-lifetime opportunity to sing with Rascal Flatts live on stage. The “Be a Milk Rockstar” grand prize also includes a VIP concert experience featuring a pri­vate meet-and-greet with the band in the winner’s own “dressing room” for the night – a fully customized Gibson Guitar tour bus parked backstage, from where they will host a concert webcast. Af­ter the concert, the lucky winner will also score a meeting with a Lyric Street Records A&R representative.Beginning on

March 1, 2008, fans can register at www. to pick their favorite of fi ve available Ras­cal Flatts songs and upload their own karaoke-style video recording of the tune, to be voted on by the Milk Rocks! online community. The Top Ten vote earners will win the fi rst prize of exclusive signed Les Paul Gibson guitars, plus Rascal Flatts CDs and posters signed by the band. From the Top Three, the grand prize winner will be hand-picked by Rascal Flatts themselves on April 15 to receive the unforgettable, deluxe concert experience (performance date TBD).

Rascal Flatts’ involvement in “Be a Milk Rockstar” will also in­clude the band’s prerecorded messages to fans explaining the con­test rules as well as nutritional facts about milk, which will be dis­played online at and on more than 100 million milk cartons, in excess of 40,000 school lunchroom posters, and at venues prior to the group’s concerts.