New Products


Wet Planet Beverages this month will roll out Jolt Energy in a 16 oz. re-sealable cap can. The popular 16 oz. size represents nearly 60 percent of all energy drink sales, providing Jolt Energy broader consumer appeal. Jolt Energy is available in seven flavors, each with a generous dose of stimulating ingredients, including Taurine, Ginseng, Guarana, Vitamin B Complex and plenty of Caffeine. In 2006, Jolt made headlines with their inventive 23.5 oz. re-sealable aluminum bottle. This product uses the same re-sealable cap and allows hours of carbonated energy. With a target price of $2.39, Jolt Energy hits its consumers with nearly 2,200mg of active ingredients in its re-sealable 16 oz. can. For more information, call (585) 381-3560.

Dr Pepper Snapple Group has introduced Venom, an energy drink for those wanting to experience thrill seeking adventures. Available in Black Mamba, regular, and Mojave Rattler (low-carbohydrate/calorie), Venom provides the bite that hard-core energy drink fans demand. Venom’s 16.9 oz. re-sealable aluminum bottle allows consumers to enjoy the product during multiple occasions, unlike most energy drinks in cans. The Venom energy blend contains caffeine, l-carnitine, guarana, ginseng and taurine, the hard-core ingredients that consumers are looking for in their energy drink. Venom Black Mamba and Mojave Rattler will be available at retailers nationwide for a suggested retail price of $2.29. For more information, call (972) 673-6688.

V&V Energy, the sparkling fruit beverage with a kick, has new packaging and is now available as a 100 percent all natural product. V&V is also currently offering two new flavors, Pomegranate Blueberry and Orange Clementine, and is still available in Mixed Berry and Citrus Twist. V&V is made with cane sugar and packaged in glass. The upscale glass packaging can be enjoyed in a work environment without the stigma of being a nightclub drink. V&V is a true gourmet beverage with energy drink properties, B6, B3, B12, C, Ginkgo, Gurarana, Ginseng, Taurine. For more information, call (212) 253-5862.

The Coca-Cola Co.’s Full Throttle is inviting guys to “Go Full Throttle or Go Home” with the launch of Full Throttle Hydration, a new, noncarbonated energy drink packed with electrolytes and charged with Full Throttle’s special energy/vitamin blend. As the brand’s first non-carbonated energy drink, Full Throttle Hydration provides thirst-quenching taste and maximum drinkability. Its tropical mix flavor is now available in 16 oz. aluminum cans throughout the Southeast. This product will be line-priced with other Full Throttle offerings. For more information, call (770) 565-5440.

Coke is also releasing Full Throttle Coffee, a creamy coffee and energy blend set to be unleashed in the U.S. Pacific Northwest and Southeast regions before rolling out nationally in August. Made with 100 percent premium Colombian Arabica coffee and Full Throttle’s energy and vitamin blend, Full Throttle Coffee is sure to rev up taste buds in mocha, vanilla and caramel flavors. It will be available in 15 oz. aluminum cans. The launch of Full Throttle Coffee will be supported by an integrated marketing campaign and a sampling plan to drive awareness and trial. All introductory marketing materials will feature the tagline, “Coffee. Fully Charged”, inviting Full Throttle fans to enjoy the energy of Full Throttle in a great-tasting coffee. Packaging for Full Throttle Coffee Caramel will be bilingual, featuring both English and Spanish. For more information, call (770) 565-5440.

BDI Marketing, distributors of the popular Mini Thin Rush family of energy products, has announced the August 1st release of its new mocha flavored 2 oz. energy shot, Mini Thin Rush A.M. Designed to provide people on the go with a highly energizing morning pick-me-up, this product is sugar-free and contains less than one carbohydrate per serving. It provides 6 hours of energy with less liquid and without the commonly experienced crash that is characteristic with competing high-sugar energy drinks. The new Mini Thin Rush A.M. liquid energy shots will be available at retail stores nationwide beginning August 1st at the manufacturer’s suggested retail price of $2.99 each. For more information, call (212) 465-1290.

MMA BIG BRANDS, LLC., has announced the official US launch of a new FDA-approved caffeinated Mixed Martial Arts fitness beverage called JitSu Energy Shot. For more information please visit www.jitsuenergy.comWINE

Terra Andina, Chile’s innovative, premium wine producer, has announced the launch of its 2007 Chardonnay Reserva in the U.S. The wine, which is 100 percent Chardonnay, was made from grapes harvested exclusively in Chile’s renowned Limari Valley region. It will retail at the suggested price of $12.99 and will be available nationwide beginning August 2008. For more information, call (212) 527-9969.


New Primo Water is the only single-serve water bottle in the U.S. made from plants, not crude oil, a depleting natural resource. Primo single-serve bottles are made from natural Ingeo plastic made from plants grown in America. This new packaging technology offers consumers a more environmentally-conscious bottled water option without having to sacrifice convenience and portability. Primo single-serve bottles also offer consumers more options when they are done with their water. The bottles can be recycled through traditional methods, sent to degrade in a commercial composting facility or incinerated for energy recovery. Primo 3 and 5 gallon Zero Waste water bottles also provide a sustainable option because the consumer is incentivized to return the empty bottle to the store where Primo picks it up, refills and reuses the bottle. When the bottle has reached its end use, the bottle is recycled, forever avoiding the landfill. Primo single-serve bottled water is sold in a multi-pack of eighteen 16.9 oz. bottles at a suggested retail price of $4.99. Primo 3 and 5 gallon Zero Waste water bottles are available nationally for $4.99 and $6.99 respectively. For more information, call (212) 601-8450.


From Funktional Beverages Inc. comes Purple Stuff, a which uses rose hips, Valerian root extract and l-theanine to create a “calming beverage.” A premium healthy soda that uses crystalline fructose, Purple Stuff comes in three flavors: Berry Calming, Classic Grape and Sippin Citrus. Purple Stuff is seeking national distribution with a SRP of between $2.39 and $2.79. For more information call (877) FBI-ROKS.

Houston-based Innovative Beverage Group has harnessed the calming effects of melatonin, valerian root and rose hips for drank, a new “anti-energy” drink that touts itself as the key to “slow your roll.” It is available at select markets and convenience stores including 60 SPEC’s Liquors in Houston,TX and is rolling out in Baton Rouge, LA; Las Vegas, NV; Los Angeles, CA; New Orleans; LA; and Shreveport, LA. A 16 oz. can retails for the estimated price of between $2.50 and $5, and an 8 oz. serving is 110 calories. For more information, call (201) 488-0049


From Wingard Inc., the makers of V2 Vodka, come more energy spirits: R2 Energy Rum, T2 Energy Tequila and V2 Mint Energy Vodka. Pricing for the 750 ml bottles is as follows: R2 – $29.99, T2 – $34.99 and V2 Mint – $29.99. Their products are available in New York, New Jersey, Los Angeles (CA), Georgia, Miami (FL), Texas, Maryland, Massachusetts, Rhode Island, Connecticut, South Carolina, West Virginia, Illinois and they continue to expand. For more information, call (310) 854-8170.

Hiram Walker, the classic, diverse line of premium liqueurs made with all-natural flavors has two new schnapps flavors – Hiram Walker Blueberry Passion Schnapps and Hiram Walker White Peach Schnapps. Like all 14 schnapps flavors in the Hiram Walker family, Blueberry Passion and White Peach offer on-premise accounts and consumers alike a cost-effective way to add great flavor and color to both traditional and contemporary cocktails. The launch of White Peach and Blueberry Passion Schnapps is being supported with Hiram Walker’s new Simple-tini retail rack that features a recipe guide full of stylish, easy-to-mix Hiram Walker cocktails. Innovative counter unit displays, case talkers, neckers, case bins and bartender recipe cards will also be available to help promote the two new products. Blueberry Passion and White Peach Schnapps are available in 50ml, 750ml and 1L sizes and will be sold – along with other top Hiram Walker Liqueur flavors – at a suggested retail price of $9.99/750ml. For more information, call (203) 254-8225.

DeKuyper has announced a new product line that eliminates complicated mixing in order to make great tasting and unique drinks. DeKuyper Burst Bar Shots are pre-mixed shots containing all ingredients in one bottle so that all the consumer needs to do is “Open, Pour and Party!” Burst Bar Shots come in three great-tasting favors: Red Headed Burst, Kamikaze Burst and Washington Apple Burst and are based on very popular shots that you can find in just about any bar. The DeKuyper Burst Bar Shots line is a part of the DeKuyper Burst family, one of the five families introduced in February 2008 when the brand reorganized its portfolio in an effort to simplify the category and consumer shopping experience. The other families are DeKuyper Luscious, DeKuyper Pucker, DeKuyper Signature and DeKuyper Brandy. The new 40-proof product will be sold in 5 sizes: 50ml, 375ml, 750ml, 750ml plastic traveler and 1L bottles. A 750ml bottle of DeKuyper Burst Bar Shots has a suggested retail price of $10.99, but will vary by market. For more information, call (202)683-3123.

Altamar Brands, LLC has announced a partnership with Tequila Ocho, the first ultra-premium single estate tequila to be introduced into the United States Market in vintages. What differentiates Ocho from other tequilas and makes it unique in its category is its rarity. Because of the time it takes an agave to mature, each estate’s fields cannot be replenished for almost ten years after each harvest, thus, making each vintage of Ocho an extremely limited and collectable tequila. The brand will kick off its American debut in early August 2008 with private tasting events in Orange County, Los Angeles, and San Francisco as well as a red carpet official launch on August 8 (8/8/08) in Los Angeles. Ocho is available in Plata, Reposado, and Anejo and will be sold at $60, $70, and $80 respectively per 750mL bottle.NEW AGE

FUZE Beverage has a new bottle, having converted its iconic 18 oz. glass single-serve container to a custom, 18.5 oz. PET bottle. In addition to being available in all types of retail outlets, the new bottle will also enable the brand to enter some alternative channels (such as airlines, military, foodservice, etc.) that were not possible in glass. FUZE first became available in a 16.9 oz. PowerFlex bottle at the beginning of 2007. The smaller size was created for multipack and special purpose venues such as concerts and sporting events. The performance of the 16.9 bottle, coupled with consumer research, convinced the company the time was right convert its flagship size. All 18 flavors of FUZE products will be available, including the Slenderize, Refresh, Tea and Vitalize platforms, and they will be available nationally for an average suggested retail price of $1.79. For more information, call (201) 461-6640.


Sun Shower has a new line of all natural 100% Super Juices now being sold in the chilled juice section of retail food stores. The Super Juice line consists of five single-minded nutritional benefit driven products: Stamina, Defense, Heart Healthy, Revitalize and Strength. Each 64 oz. plastic bottle contains eight servings, which include two servings of fruit and/or vegetables and 120 calories. Flavor profiles are as follows: Stamina (Grape Apple) – Fights fatigue and enhances energy. Charged with electrolytes and powerful antioxidant vitamins A, C, & E. Fortified with 20-plus essential vitamins, nutrients, amino acids, electrolytes and herbs. Strength (Orange Crème) – has 20 grams of protein per 8 oz. serving. Revitalize (Apple Kiwi Mango) – Charged with electrolytes and fortified with 25-plus essential vitamins, nutrients, amino acids, electrolytes and herbs. Defense (Fruit & Veggie Berry) Provides increased energy and is fortified with 25-plus essential vitamins, nutrients, amino acids, electrolytes and herbs. Heart Healthy (Tropical Passion) – Contains essential B vitamins and bioflavonoids to promote heart health. This product costs $3.99 per bottle. For more information call (312) 768-7376.


Stirrings, the nation’s leading innovative cocktail brand is revamping fall and holiday martinis with the introduction of their new Limited Edition Blood Orange Martini Mixer. Packaged with festive metallic labels, these limited edition products are perfect for all fall and winter gift and entertaining occasions. The Blood Orange Martini Mixer creates the ultimate cocktail experience with its distinctly bold and vibrant sweet-tart citrus flavor, and can be used to create consistently brilliant blood orange cosmos, “spooky” blood orange daiquiris and sophisticated blood orange champagne cocktails. Stirrings’ Blood Orange Martini Mixer will be available for purchase in September 2008 and will retail for $10 on and through specialty retailers nationwide. For more information, call (212) 754-1400.