New Products


Budweiser has launched Bud Light Lime, a crisp light lager beer that combines Bud Light with a splash of 100 percent natural lime flavor. Bud Light Lime contains 4.2 percent alcohol by volume (also available in 3.2 percent ABW) and is available in 12 oz., clear glass bottles, 22 oz. single-serve bottles and 16 oz. aluminum bottles. It is line-priced with other Bud Light products. For more info, visit

Peak Organic Brewing, producers of gourmet, certified organic ales, is collaborating with local farmers and like-minded small businesses to create a delicious Maple Oat Ale. The Maple Oat Ale is brewed with Maine-grown organic oats from granola company GrandyOats and Vermont-produced organic maple syrup from Butternut Mountain Farms in Morrisville, VT. The beer is in support of Chef’s Collaborative a national chef-led organization dedicated to promoting ?local, sustainable cuisine. This product will be available in Maine and Massachusetts. MSRP $7.99-$8.49. For more information, call Peak Organic at (603) 475-3226.

Beginning May 1st, Point Nude Beach Summer Wheat, a satisfying unfiltered wheat ale, will be available in 12 oz. bottles and kegs wherever Point brands are sold. Point Nude Beach Summer Wheat is a fun, refreshing beer for hot summer afternoons and evenings. With a rich golden color reminiscent of an early summer tan, Point Nude Beach Summer Wheat is brewed with “au naturel” raw white wheat, malted red wheat and highly kilned specialty barley malts. For more information, call (715) 344-9310.


Revolution Tea has launched a new multi-dimensional beverage: Revolution 3D. Revolution 3D is a first-of-its-kind combination of antioxidant-rich ‘super fruits’, multi-vitamins, and premium white tea in an all-natural drink. Revolution Tea is releasing four refreshing 3D flavors: Green Apple, Blueberry, Mango and Pomegranate in sleek 12 oz. cans and four-packs. Each innovative 3D formulation contains 100 percent of the daily recommended value of Vitamin C and is sweetened only with cane sugar and agave syrup. For more information on Revolution 3D and the full line of innovative Revolution products, call (888) 321.4738.

Nestea has restaged its ready-to-drink iced tea product line, with new graphics, sleek straight-wall bottles and the introduction of Green Tea Citrus and Diet Green Tea Citrus products with 50 percent more antioxidants than before. The new Green Tea products and packaging are now available nationwide. Nestea is available nationwide in multiple packaging options to meet a variety of customer and marketplace needs. Green ?Tea Citrus and Diet Green Tea Citrus will be packaged in distinctive straight-wall 20 oz. and half-liter PET bottles, as will Nestea’s Iced Tea with Lemon and Diet Iced Tea with Lemon flavors. Iced Tea with Lemon also comes in aluminum cans and 2-liter PET bottles. NESTEA products are sold in supermarkets, convenience retail, drugstores and other retail stores. For more information, ?call (404) 676-1070.

The signature eye-catching graphics and brightly colored full shrink label of FUZE’s iconic 18 oz. glass package have been replicated in an all-new 18.5 oz PET bottle. The FUZE PET bottles are the easiest and most common plastics to recycle and are made of polyethylene terephthalate (PETE) and are assigned the number 1. Once the plastic is processed by a recycling facility, PETE can become fiberfill for winter coats, sleeping bags, life jackets, other plastic bottles, etc. All eighteen flavors of FUZE products will be available, including the Slenderize, Refresh, Tea and Vitalize platforms. The nutritious and newly portable bottles will remain free of aspartame, preservatives and high fructose corn syrup and will be available for an average suggested retail price of $1.79. For more information, call Fuze at (201) 461-6640.

POM Wonderful’s POM Tea is now available in a larger 16 oz. plastic bottle. POM Tea is an all-natural blend of POM Wonderful Pomegranate Juice, premium, whole-leaf, hand-picked tea and POMx, the most potent, antioxidant-rich pomegranate extract available. Due to the gentle brewing process, POM Tea is naturally low in caffeine, averaging only 2 mg per serving, and Pomegranate Orange Blossom Red Tea contains no caffeine at all. POM Tea is available in seven flavors including Pomegranate Tea, Pomegranate Lychee Green Tea, Pomegranate Blackberry Tea, Pomegranate Peach Passion White Tea, Light Pomegranate Wildberry White Tea, Light Pomegranate Hibiscus Green Tea and Light Pomegranate Orange Blossom Red Tea. Light POM Teas are sweetened with erythritol and fructose and contain only 35 calories per serving. POM Tea is available nationwide in the refrigerated section of produce departments next to POM Wonderful Pomegranate Juice. The suggested retail price for POM Tea is $2.99. For more information, call POM Wonderful at (310) 966-5858.SMOOTHIES

Naked Juice has introduced a new flavor to its popular Naked Juice Protein Zone line, Banana Chocolate. Like all Naked Juice products, Protein Zone Banana Chocolate has no added sugar or preservatives – ever. Additionally, every 15.2oz bottle of Protein Zone Banana Chocolate contains 30g soy and whey protein, 1 banana, 12 cocoa beans, 87 white grapes, and a hint of coconut. Naked Juice Protein Zone Banana Chocolate will be available in grocery stores nationwide, with a suggested retail price of $3.29. For more information, please contact Naked Juice at (626) 633.8384.


Northland has introduced new Pomegranate Plus, significantly enhancing the proven health benefits of pomegranate juice through the addition of 10 essential vitamins and minerals. Pomegranate Plus is available in Pomegranate Blueberry and Pomegranate Cherry, and sold in 64 oz. bottles. In addition to the high level of antioxidants , Pomegranate Plus has been fortified with Vitamin C, Calcium, Iron, Vitamin B3, Vitamin B5, Vitamin B6, Vitamin B12, Biotin, Magnesium and Zinc – and contain no added sugars or sweeteners. Pomegranate Plus will be available in grocery stores, club stores and health food stores nationwide at a suggested retail price of $3.50-$4.50. For more information about Pomegranate Plus, and complete nutritional information, call (516) 222-0236.

Tropicana Coastal Groves Lemonades are a new premium line of 100 percent natural lemonades with no artificial sweeteners or preservatives. It will be available in three flavors: Original Lemonade, Raspberry Lemonade and Peach Lemonade. The launch of Tropicana Coastal Groves includes an on-package commitment from Tropicana to partner along with Habitat for Humanity to help rebuild the U.S. coastal regions. All three flavors of Tropicana Coastal Groves Lemonade will be available in 64 oz. Located in the chilled juice case, the suggested retail price is $2.99. This product will also be available in a 12 oz. single serve size with a suggested retail price of $1.79. Consumers can find more product information by visiting

Simply Orange Juice Company has added two new varieties to the successful Simply line: Simply Orange with Mango and Simply Orange with Pineapple. Both start with the fresh-squeezed taste of 100 percent not-from-concentrate Simply Orange orange juice, blended with not-from-concentrate mango juice and pineapple juice, respectively. The new products will begin shipping to retailers in mid-August. Simply Orange with Mango and Simply Orange with Pineapple are packaged in the unique 59 fl. oz. clear Simply carafe. The launch of the new products will be supported with a comprehensive marketing program that includes a multi-media advertising plan, a public relations campaign, consumer promotions and in-store sampling. For more information, call (404) 676-1070.

NBI Juiceworks is introducing a new line of highly nutritional, all natural 100% Super Juices called Drenchers. Drenchers is a new brand with three separate lines: Super Juice (fortified juices), Super Blends (fortified coffee and tea beverages), and Fit N’ Lean – a fortified, Super Juice beverage with less calories than the original Super Juice. The Super Juice and Fit N’ Lean lines are available in 12 oz. and 64 oz. sizes. The pricing for the 12 oz. is $1.99 and for the 64 oz. $4.99. For more information, call NBI Juiceworks at (312) 768-7358.

Apple & Eve, the all-natural fruit juice pioneer, has just launched the company’s first 100 percent fruit and vegetable blend. New Fruitables are a 100 percent juice blend of fruits and vegetables, with each 8 oz. glass delivering 2 servings of fruit and vegetables from the 5-a-Day Fruit and Vegetable program. Each serving also provides the healthy antioxidants A and C. Fruitables are available in two delicious flavors: Orange Passion and Strawberry Mango. Fruitables are available in 46 and 64 oz. bottles, and will be sold in grocery stores, club stores and health food stores nationwide. They will retail for $2.68 for a 46 oz. bottle at supermarkets and $5.79 for a twin 64 oz. package at club stores. For more information about Fruitables and complete nutritional information, visit

ALO is a refreshing line of unique drink alternatives made with real aloe vera pulp. All natural, with no preservatives, no artificial colorings, and no artificial flavors, Alo comes in two flavors: ALO Exposed, an original blend infused with real aloe vera pulp, and ALO Awaken, a unique blend of aloe vera and real wheat grass extract. ALO is available in a 500mL as well as a 1.5L bottle and is shelf stable, with an SRP of $1.69 – $3.99. For more information call (800) 223-4438.

Noble Juice has three new flavors with a delicious all-natural taste and plant-based PLA packaging – the environmentally friendly alternative to petroleum. The brand new Noble Juice flavors include exotic Sicilian Blood Orange juice, an Italian citrus specialty celebrated for its tart and tangy flavor, and Tangerine Cranberry. The company has also introduced Organic Lemonade, made with 100 percent organic lemons and sweetened with organic cane juice. Noble Juice is available nationwide in Wal-Mart, Publix, A&P, Food Emporium, Stop and Shop, Shop Rite, and Whole Foods, among other large grocery chains and has a MSRP of $3.29 for a 32oz bottle. For more information about the Noble Juice line of super-premium juices, visit WATER

Old Orchard Brands has introduced a unique entry into the functional beverage category today with FruitSense, the first vitamin water available in multi-serve, 64 oz. bottles. It is available nationwide at SuperTarget stores and at traditional grocery stores with a suggested retail of $3.49 per bottle. FruitSense is available only in large, lightweight plastic bottles typically reserved for the fruit juice aisle of the grocery store, a move that suggests flavored-waters are headed toward traditional “at-home” consumption in what has traditionally been a single-serve “on-the-go” segment. With 5 percent fruit juice, FruitSense is being offered in six flavors, each supporting a distinctive health benefit: Key Lime Colada is enhanced with EGCG to help boost metabolism; Pomegranate, Blueberry, Mangosteen includes Co-enzyme Q10 for heart health; Kiwi Dragonfruit contains ginseng and taurine for natural, caffeine-free energy; Strawberry, Peach, Melon includes hibiscus, vitamin D, and magnesium to combat stress; Tangerine Grapefruit includes zinc and Echinacea for preventative health; and Cranberry, Raspberry is blended with calcium, vitamin D and iron for women’s health. For more information, call Old Orchard at (616) 233-0500.

Skinny Nutritional Corp. has introduced a new line of multi-functional Skinny Waters that deliver a variety of health benefits: weight control, multi-vitamins, antioxidants, and energy boosters-all formulated with zero calories, zero sugar, zero sodium, and zero preservatives. The new line includes four great-tasting flavors: Raspberry Pomegranate (Crave Control) helps control cravings, aids in weight loss, and includes polyphenol-rich pomegranates, one of the most powerful antioxidants. Passionfruit Lemonade (Total-V) is a comprehensive multi-vitamin formula. Goji Fruit Punch (Shape) includes the key ingredient Goji berry, while Peach Mango Mandarin (XXX-Detox) includes three antioxidants: Hesperidine, a citrus bio-flavonoid that strengthens immunity; Lutein, which assists with UV skin protection; and EGCG, a green tea catechin. All Skinny Waters have three key ingredients: Super CitriMax, ChromeMate, and EGCG. Each 16.9-ounce bottle of Skinny Water will be available at a suggested retail price of $1.49. For more information call (610) 228-2138.

Originally created by an Orthopedic Surgeon, in partnership with one of the founders of Celestial Seasonings Herb Teas, Osteo is the first beverage line to specifically target the issue of promoting bone health and increasing awareness for the worldwide epidemic of Osteoporosis. With high levels of Calcium and Vitamin D, as well as B, C – combined with High Sierra Spring Water, natural fruit juices, minerals, magnesium and boron, Osteo is a cutting-edge nutraceutical drink that combines great taste with health awareness. It is available in three pasteurized flavors, Tropical Tisane, Orange-Pom and Lemonberry. With an MSRP of between $2.29 and $2.49, this product will be available in 12 oz. glass bottles. For more information, please go to

Function Drinks has released additional flavors for two of its products, Function: Urban Detox and Function: Light Weight. The new additions to the Function line are a Function: Urban Detox, Goji Berry and Function: Light Weight, Blueberry Raspberry. The company has also launched Function: Night Life, which helps promote sexual health with a proprietary, all-natural formula. These products will be available nationally and will be line-priced with other Function Drinks products at $1.69 per 16.9 oz. PET bottle. For more information call Function at (310) 729-5596.

Multi-Vitamin Energy Corp. is back with a new line of seven natural multivitamin enhanced waters rich in electrolytes and antioxidants. The company’s low-calorie line features five flavors: dragonfruit, mango-passion, lemonade, kiwi-strawberry and tropical punch. The company’s zero-carb, zero-calorie drinks come in cranberry-pomegranate-acai and green tea with honey and ginseng flavors. The waters are available in 20 oz. PET bottles at supermarkets, grocery stores, restaurants, convenience outlets and other retailers in the eastern United States, this product has an SRP of $1.39 per bottle. For more information, call Multi-Vitamin Enhanced Water at (201) 303-2903.


Thomas Kemper Soda Co. has unveiled a new premium soda collection sweetened with natural cane sugar. Craft brewed in small batches, the new Thomas Kemper Cane Sugar Soda collection debuts this May in five favorite flavors, including the brand’s best-selling Root Beer. Unique to Thomas Kemper is the use of pure Northwest honey, which lends a distinct natural sweetness, rich creaminess and smooth finish, complementing other natural ingredients such as Madagascar vanilla and Jamaican ginger. The company is also releasing Vanilla Cream, Orange Cream, Black Cherry and Ginger Ale. The cane sugar sodas will be available at retailers across the U.S. this May in single bottles (SRP $1.29), six-packs (SRP $5.99) and 12-bottle sampler packs (SRP $12.99).


New from Proximo, 1800 Silver Select Tequila is a 100-proof, 100-percent agave tequila. It is the latest addition to the 1800 tequila line. It is double-distilled and blended with a touch of aged tequila to product a nuanced taste. This product is available in 375 ml, 750 ml and 1 L sizes and is priced at $29.99 for a 750 ml bottle. For more information, call Proximo spirits at (212) 277-7286.