Miller Brewing Company has rolled out MGD 64, a reformulation of MGD Light that has just 64 calories, throughout the Midwest. Additionally, the brewer is testing MGD 64 in Arizona, San Diego and Sacramento. No other beer on the market has fewer calories than the new MGD 64. The roll-out includes activities in some places consumers may not expect to experience MGD 64 such as spas and health clubs, as well as some additional activities that consumers will discover throughout the beginning weeks in March. MGD 64 has only 64 calories and 2.4 grams of carbohydrates per 12 oz. For more information, call (414) 931-3848.
For the past three years, Anheuser-Busch brewmasters have brewed special batches of beer crafted to complement the changing seasons. Sun Dog Amber Wheat is stepping up to fill the shoes of the very popular Spring Heat Spiced Wheat, which has graduated to a year-round offering known now as Shock Top Belgian White. Jack’s Pumpkin Spice Ale, Winter’s Bourbon Cask Ale and Beach Bum Blonde Ale will continue to be available during their respective seasons. Sun Dog is an unfiltered beer, with a naturally cloudy appearance and fuller texture which allows it to stand up to spicy foods like Thai noodle salads and Cuban sandwiches. Sun Dog is brewed at Anheuser-Busch’s Fort Collins, Colo., brewery and contains 5.3 percent alcohol by volume. For more information, call (314)577-9629.
Hoegaarden, the Original Belgian White Beer, will be available in 12-packs beginning Monday, March 10. Hoegaarden is brewed in Belgium and imported to and distributed in the United States by Anheuser-Busch Inc. Hoegaarden is an unfiltered wheat beer with a soft body, cloudy appearance and thick, frothy head. It’s brewed with real Curaçao orange peel and a dash of coriander and was the Gold Medal winner at the 2006 World Beer Cup. This product will be distributed nationally and will be priced by wholesaler decision. For more information, call (314)577-9629.RTD TEA
Skae Beverage International has launched the latest additions to its successful New Leaf line with Diet New Leaf teas. Choosing to release diet versions of the widely popular Blue Tea, Diet Blue Tea Lemon and Diet Blue Tea Peach will be available this spring. Pairing blue tea with lemon and peach has allowed for a distinctive citrus and fruit blend unlike any diet RTD tea available on the market. Sweetened with Splenda, New Leaf diets maintain the integrity of the original lemon and peach flavors. Diet New Leaf will be available in the trademark sophisticated 16.9 oz proprietary glass bottle. The MSRP would be $1.49- $1.79 and distribution will be national. For further information please visit: www.drinknewleaf.com.
In response to growing consumer demand, ITO EN has expanded its 2 liter offerings of TEAS’ TEA beverages to include its Golden Oolong variety. TEAS’ TEA 2 liter bottles are also available in Green Jasmine, Green White and Pure Green varieties. They retail for $4.69 each and can be found at mass merchandise stores, grocery stores and specialty natural food retailers nationwide including Whole Foods, Super Target, Bashas’ Supermarket and Wegman’s. TEAS’ TEA can also be ordered at www.itoen.com. For more information, please call (707) 327-6413.
Naked Juice has released Bare Breeze, a refreshing super-premium, 100 percent juice with no added sugar or preservatives. Naked Juice Bare Breeze is available beginning March 31 in two tempting flavors: Watermelon Chill and Peach Mangosteen Bliss. Watermelon Chill mixes watermelon and lime, along with strawberries, a hint of apples, and white grapes for good measure. Peach Mangosteen Bliss blends juicy peaches and exotic mangosteen, along with apples, a hint of lemon, and white grapes. With fruit such as watermelon and mangosteen never-before-featured in the more than 25 flavors offered by Naked Juice, the crisp, fresh creations are a unique offering among the growing super-premium juice category. Watermelon Chill and Peach Mangosteen Bliss will be available nationwide for a suggested retail price of $3.19 per 15.2 ounce bottle. For more information call 626.633.8384.
Sun Shower has introduced Stamina Superfood Smoothie, a new, all natural, 100% juice smoothie which contains over 20 essential vitamins, nutrients, amino acids, electrolytes, herbs and antioxidants. Stamina helps enhance energy and endurance while providing enhanced nutrition and the same great taste of Sun Shower’s™ other 100% nectarine juices. For more information, call (312) 768-7376.
Bossa Nova is introducing a line of new juices made with these superfruits: acerola, the highest Vitamin C fruit; goji, the highest carotenoid fruit; and mangosteen, a xanthone-rich fruit. This led to the creation of a full line of beverages that retain the best qualities of these fruits. The full line of Bossa Nova Superfruit Juices features the company’s five original açai juices as well as five new flavors: Acerola Juice with Mango and Acerola Juice with Red Peach, Goji Berry Juice with Tart Cherry, Mangosteen Juice with Passion Fruit and Mangosteen Juice with Dragonfruit. These 10 oz. products will be distributed nationally with an MSRP of $3.29.
Bawls Guarana has introduced G33K B33R – the first-ever high-caffeine root beer, inspired by root beer fans everywhere who want to let out their inner geek! A rarity in the root beer world, G33K B33R packs a caffeine kick equal to a cup of coffee and nearly three times that of traditional sodas. Written in “Leet Speak,” a language popular among techies where letters are substituted with numbers, G33K B33R’s refreshing, root beer flavor is spiked with guarana to deliver a natural caffeine kick perfect for anyone in need of a “bounce.” This product will be marketed nationally and will be line-priced with other Bawls offerings. For more information, call (305) 531-9708.
PepsiCo has reformulated its Aquafina Alive Nutrient Enhanced Water Beverage lineup, including a new option with 10 percent of the daily recommended value (DV) of fiber. Aquafina Alive, a line extension of the nation’s leading water brand, adds more functionality to PepsiCo’s leading hydration portfolio. Aquafina Alive Satisfy (10-Calorie Peach Mango, with 10% DV of fiber) is one of the only waters on the market with a significant amount of fiber. Protect (Calorie-free Berry Pomegranate, with 10% DV of Vitamins E and C) is a good source of E and C vitamins. Energize (Calorie-free Orange Lime, with caffeine, 10% DV of Vitamin B) is enhanced with about as much caffeine as an average cup of coffee. Hydrate (Calorie-Free Lemon, with electrolytes, sodium and potassium) is enhanced with electrolytes to replenish the nutrients an active body loses throughout the day. 20 oz. pricing will be $1.19-$1.29, while 16.9oz 6-pack pricing is $2.50-$3.29. For more information, call (914) 253-2437.
Stolichnaya Vodka has launched Stoli Blakberi, the newest flavor to join the award winning family of imported vodka flavors. The new flavor joins the popular, award winning family of Stoli flavors that includes Stoli Blueberi, Stoli Vanil, Stoli Razberi, Stoli Cranberi, Stoli Strasberi, Stoli Citros and Stoli Ohranj. Stoli is supporting the launch of Stoli Blakberi with a full array of programming including Blakberi specific national and local advertising, on and off-premise point-of-sale materials and on-premise consumer sampling events in key markets across the U.S. Stoli Blakberi will be available in four sizes – 1.75 L, 1.0 L, 750 ml and 50 ml – and will launch nationally in May, 2008. It will retail for a suggested price of $23.99 for a 750 ml. For more information, call (203) 254-8225.
Daily’s, America’s premier cocktail and mixer, has introduced a new line of all natural martini mixers. Daily’s Sour Apple, Blueberry, Lemon and Pear Martini Mixers will make their retail debut this April, just in time for the refreshing summer cocktail season. Daily’s Sour Apple, Blueberry, Lemon and Pear Martini Mixers, available in 20 oz. PET bottles with Daily’s proprietary pour spout finish, will have a suggested retail price of $4.99 per bottle. Daily’s will support the launch with national print and on-line advertising and attractive POS materials that include delicious at home recipe suggestions. For more information, call (203) 254-8225.
From Hood River Distillers comes the aptly-named Spudka vodka. Made with Idaho potatoes and pure, glacier-fed Mt. Hood spring water, Spudka is 80-proof vodka that undergoes a complex 139-plate distillation process, is double charcoal filtered and contains no additives. It sells for $12.95 per 750mL bottle. For more information, call (971) 244-0661.
Smirnoff Vodka has introduced Smirnoff Passion Fruit and Smirnoff White Grape. These innovations feature award-winning Smirnoff No. 21 Vodka immersed with the sweet, yet tart and tropical flavor of the popular passion fruit and the crisp, sweet and smooth flavor of white grape. Smirnoff Passion Fruit and White Grape join the already existing 11-product Smirnoff flavored vodka collection. All are available in 50mL, 200mL, 375mL, 750mL, 1L and 1.75L sizes. The 750mL bottle carries a suggested retail price of $14.99.