New Products


Project 7, a consumer goods company passionate about social change, has announced the launch of its first product, Project 7 Purified Water, available for purchase online at Fifty percent of profits from Project 7 Purified Water will benefit seven areas of need: Build the Future, Feed the Hungry, Heal the Sick, Help Those in Need, Hope for Peace, House the Homeless, and Save the Earth. This product will retail with an SRP of $1.19 to $1.29 per bottle, and is currently seeking retail distribution. For more information, call (817) 488-9777.

Evian Natural Spring Water is splashing into children’s lunch boxes with Evian Les Petits. Starting this fall, 6-packs of the Evian Les Petits bottles will debut in stores across the US. Evian has created fun graphics to complement the new bottles and packaging. The new artwork features graphics of trendy, urban mothers with their children, as well as images of colorful sea creatures. A 330 ml Evian Les Petits bottle will fit neatly into a child’s lunch bag. Evian Les Petits will be available in stores across the country, such as Target and Safeway, as well as at regional outlets such as Fresh Direct in New York City, Publix in Florida, Ralphs in California, Winn-Dixie in Florida and Louisiana, Jewel in Chicago and Schnucks and Dierbergs in St. Louis with a suggested retail price of $5.49. For more information, call (212) 999-5585.


Muscle Milk Light has gotten even lighter with 100-Calorie Shakes in a new sugar-free, lower-in-fat formula than original Muscle Milk Light. Lactose-Free, Muscle Milk Light 100-Calorie shakes are available in Chocolate, Chocolate Mint, Mocha Latte, Strawberries ‘n Crème, and Vanilla Crème flavors, and retail for $7.99 per 4-pack at grocery and specialty retailers nationwide. For more information call (310) 277-0437.


Organic Juice USA is introducing three new flavors as part of its “Antioxidant Team:” Pomegranate-Acai-Tart Cherry, Pomegranate-Acai-Black Mulberry, and Pomegranate-Green Tea. All three blends are rich in antioxidants. The Pomegranate-Acai-Black Mulberry is available in a 16 oz. bottle. The Pomegranate-Acai-Tart Cherry and Pomegranate-Green Tea are available in both 16 and 32 oz. bottles. These flavors are USDA approved, 100 percent certified organic, OU Kosher, not-from-concentrate, and contain no added sugar, preservatives, colorants, genetically modified ingredients or hormones. The juices are cold pressed directly from fruit and filtered with the pulp. Retail prices on these new products range from $4.99-$5.99 for 16 oz., $8.49-$9.99 for 32 oz. For freshness, the juices are flash pasteurized to keep the nutrients and flavors. For more information, call (631) 567-3487.

Honest Tea has debuted the newest addition to its line of Honest Ade organic thirst quenchers — Superfruit Punch with Yumberry and Goji Berry. Yumberry is now being touted as the next “powerhouse berry,” while goji berry continues to gain recognition among US consumers for its sweet taste and health benefits. Honest Ade Superfruit Punch combines these berries with organic strawberry and pear juice. This product is available in a 16.9 fl. oz., fully-?recyclable PET 1 bottle with a suggested retail price of $1.59. For more ?information, call (301) 760-4824.

From NBI JuiceWorks comes Drenchers new product, Power, an orange-crème all-natural super juice that packs protein, vitamins, nutrients and amino acids to increase energy and enhance strength. Each 8 oz. serving of Power has 210 calories and contains two servings of fruit. Available in shelf stable 12 oz. and 64 oz. sizes, Drenchers Power contains Bodyguard, a fortification package of vitamins, nutrients, amino acids, electrolytes and herbs, including: L-Arginine , Creatine and Glutamine. For more information, call (312) 768-7376.

Leading Brands Inc. has launched PureBlue SuperJuice. This product is a 100 percent juice blend of wild blueberries, varietal grapes and black currants. Each 10 oz. (300mL) bottle of PureBlue contains 750 mgs of polyphenols. PureBlue is an extension of the company’s TrueBlue franchise of premium wild blueberry juice blends. ?The company will initially roll out PureBlue in the health channel where it will retail for less than most other similarly sized options. For more information, contact Leading Brands at (604) 685-5200.


Nui has debuted three new beverage flavors as well as new eco-friendly beverage packaging. The Nui EcoPak bottle uses 75 percent less plastic and 75 percent less energy to produce. It is fully recyclable and has a re-closable sport top. A cross between water, juice, sports drinks and caffeine-free green tea, Nui is packed with vitamins, fiber and calcium. New beverage flavors include Solid Gold (lemon-pineapple), Sublime Green (lemon-lime) and Booyah! Blue (blueberry-pomegranate). Existing beverage flavors include Raging Red (cherry), Outrageous Orange (orange) and Purple Power ?(grape). For more information, please call (612) 372-6464.

Coca-Cola North America has launched Minute Maid Kids+ 100% Apple Juice to its line of nutritious and great-tasting 100 percent juices for children. The chilled juice will be available in supermarkets and other retailers nationwide beginning late January 2009. The product contains no added sugar, artificial flavors or colors and provides children with a source of essential nutrients. Every serving of Minute Maid Kids+ 100% Apple Juice contains calcium and antioxidant vitamins A, C and E. Available in chilled 64 oz. cartons, Minute Maid Kids+ 100% Apple Juice will join Minute Maid Kids+ 100% Orange Juice in the chilled section of retailers nationwide. The launch of Minute Maid Kids+ 100% Apple Juice will be supported with a marketing program that includes in-store and out-of-store trial and awareness tactics. MSRP is $2.89-$3.09. For more information call (919) 277-1158.


Malava Relax is an “anti-energy” drink made with certified organic kava, an herb used for its calming effect in the islands of the South Pacific for more than three thousand years. Malava natural juice cocktails are made with all-natural ingredients and fortified with essential vitamins. Flavors include Orange Mango, Pink Lemonade, and caffeine-free Brewed Black Tea. Low calorie Malava Relax Lite comes in Cranberry Grapefruit, Pomegranate Blueberry, and Sangria flavors. These products are sold at health food stores, grocery stores, farmers markets, and convenience stores nationwide. For more information, call (949) 258-4346.BEER

Peak Organic Brewing, is collaborating with like-minded small businesses and non-profits to create Espresso Amber Ale. The Espresso Amber Ale is brewed with Maine-roasted, organic fair trade espresso in collaboration with Coffee By Design. Peak Organic Espresso Amber Ale is the first Fair Trade Certified beer brewed in the United States. The Espresso Amber Ale is a flavorful, robust ale with toasty notes from the espresso in the front palate that delicately compliment the sweeter notes from the malts in the ?back palate. For more information, call (781) 648-7157.

Corona Light is extending its package line with the addition of the new Corona Light 12 oz. Tall Can. The new package will roll-out in Arizona, California, Colorado, Florida, New Mexico, Nevada and Texas in December, with remaining U.S. markets to follow in early 2009. The rollout will be supported with point-of-sale materials, including shelf strips, display cards and static stickers. For more information call Crown imports at (312) 873-9279.

Shipyard Brewing Company has released two products in its new Pugsley’s Signature Series line. Barley Wine Style Ale and Imperial Porter will be available in November. These two beers will be exclusively in 22 oz. bottles. Barley Wine Style Ale is a big beer made with six different malts and balanced with a very full hop charge of Summit, Challenger and Fuggles hops. Imperial Porter is a full bodied, very dark, malty beer with a good roasted character coming from the Crystal, Chocolate and Black Patent Malts used in the mash. MSRP for these products is $8.99 per bottle. For more information, call Shipyard at (207) 761-0807.


Adina for Life, Inc., has launched a new certified Fair Trade, all-natural coffee energy drink. Adina Natural Highs coffee drinks deliver the antioxidant equivalent of four servings of fruit per container. Available in five flavors, Caramel Kick, Hazelnut Hookup, Vanilla Nutcase, Mocha Madness and Double Xxpresso (which provides an extra 50 milligrams of caffeine), Natural Highs is sold in 8 oz. single-serving cans and has a suggested retail price of $1.99. Natural Highs will also be available in four-packs. For more information call (415) 986-7212.


JETT is a super premium vodka infused with Caffeine, Guarana and Ginseng. Bottled and produced in France, JETT Vodka retails for $29.99 in locations throughout Los Angeles with national distribution planned for the near future. For more information, call (310) 402-3921.

Beam Global Spirits & Wine, Inc. has expanded its whiskey portfolio with the introduction of (ri)1 Whiskey, the company’s first ultra-premium rye whiskey. Bottled at 92 proof, (ri)1 is packaged in a distinctive glass bottle with a single label. (ri)1 is priced at $46-48 per 750 ml bottle. Future variants, including (ri)2 and (ri)3, are planned to create a complete product line. For more information, call (847) 948-8888.


Inko’s LLC has launched 64 oz. multi-serve versions of three of its most popular flavors: White Peach, Blueberry and Unsweetened Mint. Available for immediate nationwide distribution prior to the end of 2008, each carries an MSRP of $3.99. The two lightly sweetened Inko’s brews contain only 28 calories per serving, while its unsweetened mint flavor contains zero calories. All of Inko’s White Teas contain less than three milligrams of caffeine per serving. For more information, call (917) 273-7594.

Tizane is the nation’s first line of premium botanical drinks. Bottled in 12 oz. glass bottles, each infusion is hand crafted in small batches. This product comes in the following flavors: Jasmine, Hibiscus, and Lemongrass. With only 60-80 calories per 12 oz. bottle, Tizane’s light sweetness comes from the blue agave plant. These products retail for a suggested price of $2.99. It has launched in the mid-Atlantic region and continues its roll- out in the northeast this fall. For more information call (781) 648-7157.

Sayan Chaga, available in original, raspberry and peach varieties, consists of wild, hand-picked herbs and berries. The Chaga beverage is made from a rare herb that is hand-picked in the birch tree forests. Chaga is believed to improve health and slow the aging process. Sayan Chaga is available at Whole Foods Markets and at health food markets, and retails for $2.99 per bottle. For more information, call (512) 514-6046.


Cougar Energy Drink for Women is a new energy shot engineered to provide natural energy and offer antioxidants, detoxifiers, and ingredients for healthier hair, skin and nails; accomplished with zero calories, carbohydrates and sugar. Pomegranate, Noni and Aloe Vera are just a few key ingredients that have been added to Cougar to offer women the results they want from energy drinks. This product is seeking distribution. For more information call (817) 692-6317


DRY Soda Co. has unveiled two new flavors: Juniper Berry and Vanilla Bean. The new sodas will join DRY’s original offerings – kumquat, lavender, lemongrass and rhubarb – on store shelves this November.At 60 calories per 12 oz. bottle, Vanilla Bean DRY is aromatic, lightly sweet and delicate without being cream-soda like. Juniper Berry DRY has only 55 calories, and is crisp with a pine essence and high acidity. The two new flavors are all-natural, made with fruit or herb extracts and sweetened with 14-19 grams of pure cane sugar. They will be available in single bottles, four-packs and 12-bottle shippers (online only). In the United States and Canada, DRY can be found at select Whole Foods Markets, and in natural and specialty food retail stores, fine hotels and resorts. ?For more information on pricing, call DRY at (206) 652-2345.


Ravenswood Winery has released a new 2006 Vintners Blend Petite Sirah. The new entry, the sixth in the collection, is derived predominantly from vineyards in Sonoma County and Lodi and results in an intensely-flavored, robust Petite Sirah. Line priced at $10, the new Vintners Blend 2006 Petite Sirah began shipping in early September, with anticipated widespread on-shelf distribution by mid-October, 2008. The new wine will be the first in the Vintners Blend collection to sport a new, updated package that better underscores the brand’s heritage and the quality of this tier in the Ravenswood portfolio. For more information, call (415) 912-3786.

Bodega Septima has just introduced their highest end wine: 2005 Bodega Septima Gran Reserva. Owned by the Codorníu Group, Bodega Septima is situated in the Luján de Cuyo area of Mendoza, a high-altitude wine district planted in the shadow of the Andes Mountains. A blend of 55 percent Malbec, 34 percent Cabernet Sauvignon and 11 percent Tannat, Bodega Septima Gran Reserva is the inspiration of winemaker Rubén Calvo. Bottled in December 2006, it is ready to drink now. The suggested retail price is $25. For more information, call (718) 403-0097.