New Products


This fall, Miller Lite is introducing a new, 16 oz. aluminum pint bottle that enhances the Miller Lite taste experience. The pint’s wider opening provides a smoother flow to enhance the Miller Lite taste experience; the aluminum cools like a can; and the resealable closure helps lock in freshness. The Miller Lite aluminum pint will be tested throughout much of the Midwest and South through the end of the year. The Miller Lite aluminum pint, designed by Broomfield, Colo.-based Ball Corporation, is intended for off-premise retailers, with a focus on convenience stores. The package will be sold as part of a 9-pack. MillerCoors will support the debut of the Miller Lite aluminum pint with television, radio, out-of-home and online advertising, as well as a variety of retail point-of-sale and merchandising materials. For more information, call (414) 931-3848.

MillerCoors is also relaunching Foster’s Special Bitter as Foster’s Premium Ale.The beer remains the same. But the packaging is getting tweaked along with the name. The Foster’s Premium Ale oil can contains more gold coloring and the logo is cleaner and more closely resembles the Foster’s Lager. Oil cans and 12-packs hit retail in August. For more information, call (414) 931-3848.

Michelob Dunkel Weisse and Michelob Pale Ale are joining Michelob, Michelob Light, Michelob AmberBock, Michelob Honey Lager and Michelob Porter as beers available year-round to adults nationwide. Dunkel Weisse is an unfiltered dark wheat ale brewed with a special Bavarian yeast strain combined with wheat, caramel and chocolate malts. Pale Ale, previously only available on a select seasonal basis in the annual Michelob Specialty Sampler Pack, can now satisfy beer drinkers throughout the year with its delicious floral and citrus notes. These Michelob Brewing Co. beers are also getting a fresh, consistent look. Each will be packaged in the brand’s signature embossed bottle with its raised ridge around the neck displaying a subtly arched label trimmed in muted gold. New 6-pack carriers will show detailed information on the side panel about the ingredients, taste and color of each beer style. They will be line-priced with other Michelob products. For more information, call (314) 577-9105.

After debuting on draught, Budweiser American Ale launched in 12 oz. 6-packs and 22 oz. singles at select on- and off-premise retail accounts. Robust and well-rounded, Budweiser American Ale’s rich amber color and bright, hoppy finish is the ideal counterpart to Budweiser’s signature golden, crisp flavor. Budweiser American Ale is an all-malt, top-fermented ale that is dry hopped with Cascade hops from the Pacific Northwest. Budweiser American Ale is 5.3 percent alcohol by volume (ABV). It will be supported in the marketplace by a targeted media plan consisting of television, print, outdoor and Internet, along with exclusive sampling events and on-premise merchandising. For more information, call (314) 577-9671.


Go Fast Sports and Beverage Company, creator of Go Fast Energy Drinks, announced that this fall, Go Fast Energy Drinks will now be available in a 16 oz. can. Also launching in the new 16 oz. cans will be new, revolutionary formulas; Z-17, Light and GFTea. Z17 was created by Go Fast to provide you with the most unique flavor blend. Z17 still provides that Go Fast “kick” but with the flavor, additional energy and benefits of Green Tea. GFTea includes a one of a kind taste with an exclusive blend of White, Green and Black teas. Go Fast Light has the benefits of Z17 but in a light formula with little aftertaste and no “diet” flavor. Hitting store shelves this fall, Go Fast Sports and Beverage Company will also be premiering the new line of flavors and 16 oz. cans at this year’s NACS. MSRP is $2.59 per can. For more information, call (303) 893-1222.


Portland, Maine based Oakhurst Dairy has announced that they will be introducing Oakhurst Super Premium Chocolate Milk to consumers across Northern New England. New Oakhurst Super Premium Chocolate Milk will be made with Oakhurst’s high quality fresh whole milk produced with no artificial growth hormone. Oakhurst has had an overwhelmingly positive response from retailers to the Super Premium Chocolate Milk which will be available in both convenient on-the-go pints and in quarts. The new product will be supported by in-store merchandising, including shelf strips and fridge clings, and with trade advertising. For more information, call (207) 772-7468.


NESTLE, the world’s largest food and beverage company, has introduced GLOWELLE, a daily beauty drink dietary supplement that protects and hydrates the inner and outer layers of the skin. GLOWELLE is formulated with a proprietary blend of high antioxidant vitamins, phtyo-nutrients, botanical and fruit extracts to help fight the signs of aging by nourishing the consumer’s skin. GLOWELLE is available in beautiful ready-to-drink glass bottles as well as convenient seven (7) or 30 day powder pack kits. Made with real tea, fruit and botanical extracts, GLOWELLE offers two flavors, Natural Raspberry Jasmine Flavor and Natural Pomegranate Lychee Flavor. GLOWELLE is available exclusively at Neiman Marcus stores nationwide and Bergdorf Goodman. Glowelle’s MSRP is $7 per bottle, and the powder is $40 for 7 day and $112 for 30 day. It can also be found online at For more information, call (212) 598-4400.


Sterling Vineyards, the landmark Napa winery, has announced a new line of organic wines from Mendocino County, Sterling Vineyards Made With Organic Grapes 2007 Sauvignon Blanc and Chardonnay. Additionally, a Cabernet Sauvignon made from organic fruit is scheduled for release in April 2009. The wines have been certified by the California Certified Organic Farmers (CCOF) organization, whose emblem appears on the back label. The SRP for both the Sterling Vineyards Made with Organic Grapes Chardonnay and Sauvignon Blanc is $13. For more information, call (707) 299-2618.

Sutter Home has taken a contemporary twist on tradition and broadened the definition of ‘red blend’ for more to enjoy. The Napa Valley-based winery’s latest offering, simply called ‘Red,’ offers consumers a chance to further their wine tastes. A blend of predominantly Merlot and Zinfandel, Sutter Home pushed the envelope and mingled in a touch of Moscato, a varietal that has enjoyed wild success among Sutter Home fans for years. Also widening the appeal is how the wine can be served – at room temperature as one would serve a red wine, or chilled as with a white wine. Red began hitting stores around the country in mid-August, with a suggested retail price of $5.99.For more information, call (707) 963-3104.

Diageo Chateau & Estate Wines has announced the launch of The Monterey Vineyard, an ultra-premium Burgundian brand from two of Monterey’s most respected sub-appellations, Arroyo Seco and Santa Lucia Highlands. The Monterey Vineyard Pinot Noir and Chardonnay wines are a reflection of the region’s unique terroir and represent the very best Monterey has to offer. The small production Monterey Vineyard Pinot Noir has a suggested retail price of $25.99. The Monterey Vineyard Chardonnay has a suggested retail price of $22.99. Both wines will be available nationally with the 2007 vintage. For more information, call (707) 299-2626.RTD TEA

The Healthy Beverage Company, makers of Steaz Sparkling Green Tea and Steaz Energy, has introduced its newest organic tea innovation – Steaz Organic Iced Teaz. Steaz Organic Iced Teaz is the first full line of fair trade certified, ready to drink iced teas. Flavors include four green tea varieties (Peach, Blueberry/ Pomegranate/Acai, Mint, and Unsweetened with Lemon), black tea with lemon and white tea with lime and pomegranate. They are available in 16 oz. fully recyclable aluminum cans. At 40 calories per serving, the teas are lightly sweetened with 10g of pure cane sugar and contain only all-natural flavors. The Unsweetened with Lemon flavor contains no sugar and has zero calories. Recommended retail pricing is $1.79 per can. For more information, call (215) 321-8330.

ITO EN has debuted the Oolong Shot, a premium unsweetened ready-to-drink tea brewed from whole loose oolong tea leaves. The drink, which contains more oolong tea leaves brewed per serving than any other ready-to-drink oolong tea on the market delivers a whopping 171 milligrams of oolong tea polyphenols in a convenient 6.4 fluid ounce steel can. Oolong, also known as Wu-long and traditionally called blue tea, is a dynamic balance between green tea and black tea. Full bodied with a smooth finish, research shows that an unidentified compound in oolong may promote weight loss. The tea is gaining popularity in the United States among the health and weight conscious. The Oolong Shot retails for $1.79 and will be available at natural and mainstream markets nationwide. For more information, please call (707) 327-6413.

This fall, it’s all about what’s new for High Country Kombucha, which is introducing a brand-new herbal-infused Kombucha line, a new presence in the national market and a new face at this year’s Natural Products Expo East trade show. The new herbal line has five different flavors: Elderberry Hibiscus, Lemon Myrtle, Tibetan Chai, Herbal Passion and Herbal Lite. Pricing has not yet been released for these products. For more information, call (720) 352-7144.


Code Blue, which calls itself “the world’s first complete recovery drink,” is available for purchase at Designed by beverage scientists to revive your body, Code Blue is intended to combat dehydration, replenish vital nutrients and remove harmful toxins. Code Blue was created for people who enjoy going out at night but need to wake up feeling refreshed the next morning. Code Blue can be consumed before, during and after a night out to speed the recovery process and bring the body back into balance. Code Blue is the first ready-to-drink beverage to include Reduced Glutathione, one of the most powerful antioxidants available. The drink is sweetened with natural agave nectar. Code Blue is packaged in a fully recyclable 12 oz. PET opaque blue bottle. Its cutting edge design utilizes “LiquidMetal” technology to replicate a polished metal look, and a 3D Holographic Ink label which provides a strong shelf presence. This product is searching for national distribution with an expected MSRP of $2.99 per bottle. For more information call (212) 584-4274.


Heaven Hill Distilleries, Inc., the nation’s largest independent family-owned spirits supplier, has announced a licensing agreement with McIlhenny Company of Avery Island, Louisiana, creator of Tabasco brand Pepper Sauce, to produce Tabasco Spicy Tequila. Created from premium tequila flavored with the authentic and iconic Tabasco brand Pepper Sauce, Tabasco brand Spicy Tequila is a unique and perfectly balanced marriage of the highest quality tequila with the hot, spicy and bold Tabasco kick.Tabasco brand Spicy Tequila will be available in a striking proprietary 750ml package that features the highly recognizable Tabasco “Diamond” logotype graphic on the face label, with red and gold foil flames rising behind to the edges of the rectangular border. Offered at a suggested retail price of $21.99 for the 750ml bottle, Tabasco brand Spicy Tequila began selling in September in Dallas, Houston, Georgia, Indiana and North Carolina. The brand will be supported by a full range of on- and off-premise point-of-sale material, including a branded website, all utilizing the “Heat Up the Night” tagline and graphics. For more information call Heaven Hill at (502) 413-0220.


The American Beverage Corporation proudly introduced two proprietary new, kid-friendly drink alternatives this September – Wall E Ice Bop juice slushies and High School Musical fruit drinks. Both products are all-naturally flavored, use no preservatives, are under 110 calories, and are rich in antioxidants appealing to consumers looking for healthier drink alternatives for their children.Wall E Ice Bops – licensed with the robot character of the movie with the same name – are an innovative product that offers the excitement of frozen fruit slushies at home, at a picnic, beach or the park without the hassle of a blender. They come in a convenient pouch and are made with 50% juice, are all naturally flavored, naturally low in calories, high in antioxidants and contain no preservatives. Wall E Ice Bops are available in four flavors: Space Station Strawberry, Tropical Sunshower, Meteor Mixed Berry and Lunar Lemonade.The new High School Musical fruit drink is a line of single-serve, naturally flavored fruit drinks in an 8 oz. proprietary Disney ears PET bottle. This fruit drink line carries the widely popular Disney High School Musical branding and will be available in three flavors – Reach for Melon Peach, Big Game Lemon Berry, and East High Fruit Punch. Wall E Ice Bops will retail for a suggested price of $3.49 for a four-pack. Twist ‘n’ Chill will retail for a suggested price of $3.79 per six pack.


POM Wonderful has launched POMx Iced Coffee, available exclusively in New York City and Whole Foods Markets in the Northeast and North Atlantic States. With a potent dose of caffeine and healthy antioxidants, POMx Iced Coffee is a sophisticated energy drink for consumers who seek an energy boost but who typically avoid the excess sugar and artificial ingredients associated with carbonated sodas, coffee beverages and energy drinks. POMx Iced Coffee does not include or taste like pomegranate juice, but comes in two creamy and delicious flavors: Cafe au Lait and Chocolate. Each bottle of POMx Iced Coffee contains a Healthy Buzz — a stimulating 175mg dose of caffeine and enough POMx to equal the antioxidant power of an 8 oz. daily dose of POM Wonderful 100% Pomegranate Juice. Sold in a 10.5 oz. single-serving bottle, POMx Iced Coffee has a suggested retail price of $2.99. For more information, call (310) 966-5858.