Big Earth Brands, Ltd. has launched new all-natural Vital Action Performance Water (VAPW), available to US consumers in late summer 2008 and targeted at action sports athletes. The brand plans to be the leader in the niche market of performance waters with its innovative use of a new 100 percent all-natural sweetening system called Fruit Up Premium. The new all-natural and innovative Vital Action Performance Water is equipped with supplements to specifically target the four stages of performance: energy, stamina, immunity, and recovery. VAPW is offered in 7 bold colors with corresponding flavors for a unique visual flavor profile. Available colors include Red, Orange, Purple, Green, White, Pink, and Yellow for flavors Cherry, Orange, Grape, Lime, Lemonade, Strawberry, and Tropical. Distribution is in the South East, California, and New York so far, with an MSRP of $1.99 per bottle. For more information, call (310) 432-0020.
The newest product from Rose’s is Rose’s Mojito Cocktail Mixer. With a hint of lime and mint, Rose’s Mojito Cocktail Mixers are the perfect beach blend party starters and backyard barbecue go-to’s. They come in three flavors: Traditional, Mango, and Passion Fruit, which are all infused with natural mint extracts to give that freshly crushed mint, Mojito experience. The suggested retail price for Rose’s Mojito Cocktail Mixers is $6.49 for a 21 oz. bottle, and it can be found at grocery, liquor, Target and Walmart stores nationwide. For more information, call (310) 878-4128.
GoodBelly Multi and GoodBelly Probiotic Fruit Drink are a pair of new, organic fruit-based “super-juice” products outfitted with powerful probiotics. GoodBelly is a new product line created by Steve Demos, the natural foods pioneer who created Silk soymilk – the largest organic brand in the world. GoodBelly Probiotic fruit drink in 32 oz. quart size. GoodBelly comes in three refreshing flavors – Black Currant, Cranberry Watermelon and Mango – and is available at Whole Foods Market nationwide with a Suggested Retail Price of $3.99. GoodBelly Multi is a 4-pack of 2.7oz. single serving fruit drinks featuring a concentrated dose of 20 billion live and active probiotic cultures, vital minerals and 100 percent daily value of 9 essential vitamins designed to strengthen and promote digestive regularity and immunity functions GoodBelly Multi comes in three flavors – Blueberry Acai, Strawberry Rosehips and Peach Mango – and is available at Whole Foods Market nationwide and select natural products and grocery chains across the country with a SRP of $4.49 for a package of four. For more information, call (212) 488-6548.
From Cytosport comes Muscle Milk Light Nutritional Shake, serving up a new, 160 calorie, 14 oz. variety. Compared to its original version, which packs 270 calories, the new Muscle Milk Light Nutritional Shake is the fitness industry’s premier multi-functional beverage. Available in Chocolate, Vanilla Crème and Strawberries ‘n Creme flavors, Muscle Milk Light Nutritional Shakes were developed to address the active individual’s nutritional requirements. Containing isolates that slow digestion of amino acids to stave off hunger, Muscle Milk Light yields a complete daily dosage of “healthy fats,” protein, and carbohydrates in just one drink. In addition to its new size, this formula also features new ergonomically designed packaging with sleek labeling that clearly identifies the drink’s health and nutrition benefits.SPIRITS
Siembra Azul is a small-batch, artisan Tequila which has been available to limited distribution for the past three years. This month, the boutique brand is unveiling their highly anticipated Anejo, and the entire portfolio will be available in most markets by the end of the year. Now joining the Siembra Azul family of Blanco and Reposado, the Siembra Azul Añejo retails for $45 for a 750 ml bottle and is available in select U.S. markets, including New York, New Jersey, Connecticut, Rhode Island, Pennsylvania and DC. For more information, call (917) 657-1264.
BDI Marketing, distributors of Mini Thin Rush energy products, has announced the addition of two new citrus flavors, orange and lemon-lime, to its popular line of 2 oz. Mini Thin Rush liquid energy shots. All Mini Thin Rush liquid energy drink shot flavors are sugar-free and contain less than one carb per serving. These products will be available at retail stores nationwide beginning September 15th at the manufacturer’s suggested retail price of $2.99 each. Mini Thin Rush 2 ounce liquid shots are available in 12 unit display boxes and 144 unit cases consisting of 12 display boxes per case. For more information, call (212) 465-1290.
Who’s Your Daddy, Inc. has finalized its new Sport Energy Shot formula and will begin its production for release in mid-September. The Pomegranate flavored energy shot contains zero calories, zero carbohydrates and is sugar-free. The Company expects to sell directly to large regional and national retail chains in areas where the Company does not currently have distributors. For more information, call (760) 438-5470.
Noble Juice is introducing two varieties to their line of super premium juices: Blood Orange and Tangerine Cranberry. These juices are packaged in the Noble Juice E-Bottle which is made from 100% plant-based materials. It is compostable, recyclable, and can be incinerated without releasing toxins into the atmosphere. Noble retails for $3.29-3.99 in grocery chains like Kroger, Stop and Shop, and Wal-Mart. They’re found in the produce section. For more information, call (651) 789-1274.
Corona Beer has added a new package to the Corona Brand Family—the Coronita Light 7-oz. bottle 24-pack. This package is an extension of the existing Coronita Extra 7-oz. bottle, and is being introduced to broaden exposure for Coronita, the number one beer in the 7-oz. segment. The new Coronita Light package began shipping from Mexico in July for a national roll-out at retail in August.The new package rollout will be supported with an array of point-of-sale materials. It will carry a MSRP of $19.99. For more information, call (312) 873-9279.
Black Box Wines, the award-winning, best selling 3-liter premium box wine on the market, has just changed vintages of its popular Italy Pinot Grigio and Monterey County Chardonnay and released a new Central Coast Cabernet Sauvignon. At about $22 per 3-liter box (the equivalent of four bottles of wine at $5.50 each). it would be hard to find wines of this quality – at this price – in a bottle. For more information, call (559) 972-4877.