In March, Sunny Delight Beverages Co. launched Fruit Simple, a 100 percent all-natural fruit smoothie with no added sugar in key upstate New York markets. Each 8 oz. glass provides two servings of fruit. This product is available in a variety of flavors, including Pomegranate Blueberry, Strawberry Banana, Orange Mango, and Mixed Berry, and is packaged in 12 oz., 32 oz., and 40 oz. PET bottles in upstate-NY Walmart supercenters, convenience stores and grocery stores. For more information, call Sunny Delight at (212) 679-2233.
First Juice, Inc. has introduced two new flavors featuring purple carrots. New blueberry+purple carrot and peach+purple carrot. Purple carrots contain anthocyanins, which act as powerful antioxidants. First Juice is sold in an 8 oz. reusable and recyclable, spill-proof, BPA-Free sippy-top container that is convenient for parents on-the-go, while the First Juice 32 oz. bottle is for use at home, and for refills. First Juice can also be purchased in a Playgroup Pack containing 12 shelf-stable 8 oz. bottles. MSRP is $1.99-$2.79 for the 8 oz. and $3.49-$4.49 for the 32 oz. bottle. First Juice is available nationally at Whole Foods Market, Babies”R”Us and Toys”R”Us, and online at www.diapers.com, and on www.firstjuice.com. For more information, call (646) 277-8720.
Tropicana Products, a division of PepsiCo, Inc. has launched Trop50, a category innovation delivering orange juice with 50 percent less sugar and calories. It is naturally sweetened from the stevia plant along with juice squeezed from fresh oranges. At 50 calories, each 8 oz. glass of the Trop50 orange juice beverage squeezes in a full day’s supply of vitamin C and is a good source of potassium. It also provides 10 percent of the daily recommended intake of antioxidant vitamins A and E. Tropicana has tapped actress Kyra Sedgwick to be the face of Trop50. Trop50 is available in three varieties – Trop50 Pulp Free; Trop50 Some Pulp; and Trop50 Pulp Free Calcium & Vitamin D. All varieties are packaged in 59 oz. cartons, which are available for a suggested retail price of $3.59, and Trop50 Pulp Free Calcium & Vitamin D is also available in 12 oz. bottles, which are available for a suggested retail price of $1.69. Trop50 is currently rolling out nationwide and available wherever Tropicana Pure Premium products are sold. For more information, call Tropicana at (312) 831-2017.
The Currant Company has launched five additional black currant-based nectars: CurrantC Black Currant Boysenberry Nectar, CurrantC Black Currant Strawberry/Kiwi Nectar, CurrantC Black Currant Clementine Nectar, CurrantC Black Currant Passion Fruit Nectar, and CurrantC Black Currant Blueberry Nectar. These products are refrigerated and can be found in supermarkets and grocery stores throughout the United States and Canada in environmentally friendly, recyclable packaging. CurrantC black currant nectars retail for between $2.99 – $3.49. For more information, call the Currant Company at (310) 740-7456.
PepsiCo has launched Sierra Mist Ruby Splash, a new ruby grapefruit-flavored line extension of the company’s lemon-lime soft drink portfolio. Currently available in retail stores nationwide, this marks the first new flavor from Sierra Mist that will be available year round. Sierra Mist Ruby Splash is offered in regular and diet versions of 20 oz. bottles, 2 L bottles and 12-packs of 12 oz. cans. It will be supported by a full slate of TV, radio and digital advertising, highlighted by the tagline, “It’s Liquid Sunshine.” It will be line-priced with other Pepsi CSDs. For more information, call PepsiCo at (914) 253-2950.
Dr Pepper Snapple has launched a new line extension for its 7UP brand, Cherry 7UP Antioxidant. The beverage combines the flavor of 7UP with a hint of cherry flavor and the bonus of antioxidant Vitamin E. The new Cherry 7UP Antioxidant includes 10 percent of the recommended daily intake of Vitamin E per 8 oz. serving. Cherry 7UP Antioxidant is available now in both regular and diet versions. The nationwide launch of Cherry 7UP Antioxidant will be supported by an integrated marketing campaign featuring TV and print advertisements. Consumers can also visit www.7UP.com and download a coupon for $1 off a 12-pack of Cherry 7UP Antioxidant. This product is available nationwide everywhere 7UP products are sold. For more information, call Dr Pepper Snapple at (800) 696-5891.
Dr Pepper Snapple Group has also launched Dr Pepper Cherry. The new blend combines the taste of Dr Pepper with cherry flavor. The brand is being supported by a series of pop culture “Docs,” including Gene Simmons, Julius Erving and Kelsey Grammer. Dr Pepper Cherry will also hit the streets this summer, sampling more than one million cans. Dr Pepper Cherry is now available nationwide in both regular and diet, line priced with regular Dr Pepper offerings. For more information, call Dr Pepper Snapple at (800) 696-5891.
glaceau has launched stevia-sweetened vitaminwater10 in four varieties: xxx (acai-blueberry-pomegranate), essential (orange-orange), energy (tropical citrus) and multi-v (lemonade). vitaminwater10 is available in 20 oz. bottles at a suggested retail price of $1.49. The 20 oz. bottles are also available in 20-packs, at a suggested retail price of $18.99, which include xxx (acai-blueberry-pomegranate), energy (tropical citrus) and multi-v (lemonade). additionally, vitaminwater10 is available in 16 oz. 4-packs of xxx (acai-blueberry-pomegranate) and essential (orange-orange), at a suggested retail price of $4.99. For more information, call glaceau at (718) 746-0087.
Fruit2O is introducing Fruit2O Essentials, a fortified water that brings the nutrients and refreshment of real fruit to crisp, clear water. Fruit2O Essentials offers six flavors: Cranberry Raspberry, Strawberry Kiwi, Peach Mango, Citrus, Blueberry Pomegranate, and Cherry Acai. Each bottle provides vitamins and minerals in amounts found in two servings of fruit, and even one gram of fiber. The May launch of Essentials will be supported by a national cable TV and online marketing campaign, sampling events, public relations, a cause marketing program and promotions. This product will be available in many US markets beginning this month. Single 18 oz. bottles will be sold in grocery stores for a recommended retail price of $1.29-$1.49, and in 15 and 20-packs at Club stores for a recommended retail price of $9.99 to $12.99. For more information, call Fruit2O at (800) 395-5849.
Function Drinks has expanded two of its popular Functional platforms, adding a Strawberry Guava flavored Function: Alternative Energy and Peach Mango flavored Function: Light Weight to its lineup. Function: Alternative Energy, Strawberry Guava, is an all-natural, non-carbonated, time-release energy drink that works to support the body for 6-8 hours. The proprietary blend of catuaba, yerba mate, guarana, and muira puma as well as B complex vitamins, vitamin C, and zinc deliver a smooth and sustained energy boost. Function: Light Weight, Peach Mango employs a formula of resveratrol and the green tea extract, EGCG to rev up and support the body’s natural calorie burning abilities, as well as gymnema extract, which supports the body in naturally curbing sugar cravings and helps maintain normal carbohydrate metabolism and control. In addition to Peach Mango, three other flavors of the Light Weight platform are currently on the market. These products will be available in 16 oz. PET bottles and will be line priced with other Function products. For more information, call Function at (310) 550-7776.
The newest addition to BACARDI Flavored Rums portfolio is BACARDI Dragon Berry. Dragon Berry offers the light, fruity flavor of strawberry, infused with the crisp, fresh flavor of dragon fruit. BACARDI Dragon Berry packaging features a distinctive label design that emphasizes the unique look and taste of this tropical fruit. With a suggested retail price of $13.99 for a 750 ml bottle, the 35 percent alcohol-by-volume rum also comes in 200 ml., 375 ml., 1 L and 1.75 L sizes. This rum is designed for mixability and will be available nationwide beginning in May 2009. For more information, please visit www.BACARDI.com. For more information, call (305) 573-8600.
Kindred Spirits of North America, Inc. has announced that Xanté has premiered at the shores of New York and Miami. Xanté combines the sweetness of virgin pears with a touch of the finest French Cognac matured for four years in French Limousine Oak barreled with hints of vanilla. The final is produced in the finest Swedish distilleries in a category all its own. Distributed by Kindred Spirits of North America, Inc., Xanté retails at approximately $40 for a 750 ml bottle. For more information on Xanté please call Fox Greenberg Public Relations at (212) 334-1212.
Beam Global Spirits & Wine, Inc. and Sauza Tequila have launched of Sauza Margarita-in-a-Box. Made from a refreshing blend of lime juice, Sauza Blanco Tequila, triple sec and margarita mix, consumers now need only to add ice to make the perfect margarita. The compact Margarita-in-a-Box fits easily into a refrigerator, keeping it fresh for up to six weeks after opening. Its lightweight packaging makes it great for barbecues, picnics and tailgating events. Beginning in May 2009, Sauza Margarita-in-a-Box will be available in a 1.75 L box size in the traditional margarita flavor. The 19.9-proof Margarita-in-a-Box has a suggested retail price of $17.99, which will vary by market. The new product launch will be supported with shelf talkers, case cards and displays like the La Vida Margarita Trolley. For more information, call Beam Global Spirits at (202) 496-1000.
Beginning this June, Red Bull will expand its energy options in the U.S. with Red Bull Energy Shot and Red Bull Sugarfree Shot. The new products come in re-sealable 2 oz. bottles that don’t need to be refrigerated. Red Bull Energy Shots are concentrated, non-carbonated versions of Red Bull in packaging that mirrors the parent product. Each shot has 25 calories and the sugarfree shots have 2 calories. Each contains 80mg of caffeine. Red Bull Energy Shot will be available nationwide in single-serve (MSRP $2.79 in c-stores, $2.49 in grocery) and 2-packs (MSRP $4.99).
BDI Marketing, marketers of the Mini Thin family of energy products, has announced the retail debut of a new mango flavored triple strength 2 oz. energy drink shot, Xtreme Energy Rush. Three times stronger than a single cup of coffee, Xtreme Energy Rush shots are sugar-free and contain no carbohydrates. Triple Strength Xtreme Energy Rush ingredients include mega doses of Caffeine, L-Taurine, Vitamins B6 and B12 and Niacin. This product is available at retail stores nationwide now at the manufacturer’s suggested retail price of $2.99 each. All Mini Thin 2 oz. liquid shot products are available in 12 unit display boxes and 144 unit cases consisting of 12 display boxes per case. For more information contact BDI Marketing at (212) 465-1290.
Jones GABA, Jones Soda Co.’s highly anticipated tea-juice blend with the amino acid, GABA, will be available in stores across the country this spring. Jones GABA is the only beverage in the U.S. with natural PharmaGABA, which studies have shown to improve mental focus, balance and clarity, while reducing stress. Its benefits extend to a wide array of consumer groups. PharmaGABA is the natural form of GABA, a key neurotransmitter in the regulation of proper brain functionality. In Japan, sales of GABA-infused food and beverages increased more than five-fold between 2004 and 2006, with 2006 sales reaching approximately $122 million. Jones GABA is available nationally beginning early spring in four refreshing flavors: Fuji Apple, Lemon Honey, Nectarine and Grapefruit. Single serve 12 oz. cans contain 150 mg of PharmaGABA and retail for $2.99. Jones GABA is 100 percent natural and ranges from 80 to 90 calories, depending on the flavor. Visit www.jonesgaba.com for more information.
Borojo Beverages, LLC has launched Borojo Energy, the first line of USDA-certified organic energy drinks to be powered by a newcomer South American superfruit, borojo. Non-carbonated and free of artificial ingredients, Borojo Energy opens a new category in the competitive space of energy drinks and functional beverages as an energy hybrid toting an exotic superfruit. With its unique array of energizing properties, the “borojo boost” will change the functional beverage landscape. Borojo Energy launches with three drink flavors: Strawberry Melon Kiwi, Pomegranate Açai Blueberry and Guava Passion fruit. The 16.9 oz. bottles are slated to land on grocer’s shelves spring, 2009 nationwide. Weighing in at 50 calories per serving, borojo is rich in vitamins, minerals, amino acids and protein. This product is currently seeking distribution. For more information call (212) 253-0474.
Pacifico Beer, an authentic beer imported from Mexico, is adding a new package with the introduction of the Pacifico 7 oz. bottle in a 6-pack and 4/6-pack case. The new packages launced in early April in primarily West coast markets, where the beer was first discovered by surfers bringing it back from surf trips in Baja California, Mexico. Launch markets include California, Nevada, Oregon, Idaho, Washington, Texas and Louisiana.To further support the launch of the Pacifico 7 oz. package and to generate local media coverage, Crown will execute a World’s “Smallest” Toast event in the seven roll out markets in April. Pacifico fans will celebrate the introduction of the new package by raising the 7 oz. bottle to toast the launch. For more information, call Crown Imports at (312) 873-9279.
Anheuser-Busch has launched Budweiser & Clamato Chelada and Bud Light & Clamato Chelada in a 6-pack, 12 oz. can configuration. Chelada is also available in 16 oz. and 24 oz. cans. By offering the new 12 oz. can, Anheuser-Busch aims to increase both on- and off-premise distribution of this popular brand. The new size is appealing to on-premise consumers, including adult females, and is ideal for serving and enjoying at events like golf outings, tailgating and brunches. Price ranges for this product will be from $7.99 to $9.99. For more information, call (314) 577-9667.