O, O, O!
Three Olives (Three-O) vodka announced the launch of its “What’s Your O-Face?” Contest.
As part of a new multi-million dollar advertising campaign, www.ThreeOlives.com now invites users to upload a photo of their best “O-face.” At the conclusion of the campaign on May 31, 2009, five finalists will be chosen, flown to New York City, and given the VIP treatment – including a photo shoot. One grand prize winner will be Three-O’s next “O-Face,” awarded $10,000, and featured in a national ad campaign.
The campaign is supported with print media, out of home media, publicity and a targeted online media campaign that includes custom placements on sites like PerezHilton.com, and Maxim.com. In addition, the contest site employs a voting gallery, Facebook Connect implementation and a widget that entrants can embed on a blog or social network.
ABSOLUT VODKA is paying tribute to four decades of gay pride with a limited-edition bottle marking the 40th anniversary of the Stonewall Riots. The special bottle features the rainbow design that has become symbolic of gay pride and honors the men and women who stepped out of the bars and fought back on the streets of New York City’s West Village during the summer of 1969.
The limited-edition 750 ml ABSOLUT Pride bottle is available in select markets. For more information and cocktail recipes celebrating the colors of Pride, log on to ABSOLUT.COM/COLORS.
HINT Essence Water signed on as the Official Water of Women’s Professional Soccer for the inaugural season, which began Sunday, March 29. The deal makes Hint available to players on and off the field and includes branding opportunities, a sponsored award at the end of the season, and on-site and off-site activation.
BAWLS IN BAGHDAD
BAWLS Guarana is teaming up with local schools to show support to men and women serving in the armed forces through a letter writing campaign. Hundreds of Miami-based, elementary-age students are writing letters of gratitude for inclusion in outgoing BAWLS Military Packs, which also contain 12 BAWLS Guarana drinks and ship only to military addresses.
The BAWLS Military Pack Program was first created in 2005 in response to written requests from service men and women overseas. The team at BAWLS responded by creating an ordering web site, expanding their shipping department and launching the BAWLS Military Pack Program.
WHO’S HONORING ME NOW?
St. Pauli Girl Beer has developed a special edition poster to honor Stephen Colbert, the host of the award-winning “Colbert Report” on Comedy Central. St. Pauli Girl spokesmodel Katarina Van Derham wore a “Colbert Nation” “WristStrong” bracelet for the photo, and the brand is planning to make a charitable donation to the Yellow Ribbon Fund – which benefits injured U.S. soldiers and their families – based on the number of posters downloaded. The 2009 poster will be available April 1 through May 13 at www.stpauligirl.com.
Cheerwine launched a new advertising campaign with a new Web site and print, broadcast, outdoor and online advertisements – including visibility on Facebook, MySpace and other social networking sites.
Cheerwine’s new site – itsasoftdrink.com – launched April 14 with games, videos, music and more. Visitors can create their own songs by clicking a musical alien’s tentacles; push an animated boss’ anger to the breaking point; upload Cheerwine-inspired art; and watch original online videos.
To drive traffic to the new site, Cheerwine is rolling out banner advertisements and video content on Hulu.com, AdultSwim.com and through Tremor Media’s ad network. The brand will also unveil its first animated television spots to be broadcast on MTV, VH-1, Comedy Central and Cartoon Network.
Advertising agency Hauser Group will also roll out a “Chilled Out Tour” for Cheerwine, which will visit events in select markets, as well as an ambassador program in late 2009.