MillerCoors has launched Cusqueña, the best-selling premium beer in Peru, in Rhode Island, with the expectation that there will be a larger U.S. rollout. An all-malt lager, Cusqueña is made using Saaz hops and glacier water from a source in the Andes Mountains. The result is a full-flavored European-style lager with Latin American flair. The product is available wherever beer is sold in Rhode Island and comes in 6-packs of 11.2-oz. bottles. Cusqueña has 130 calories per 11.2-ounce serving and 4.8 percent alcohol by volume. Cusqueña’s bottle is tear drop-shaped and features an embossed depiction of the 12-angle stone, an example of Inca masonry. Pricing is at parity with other premium Latin beers. A portion of the proceeds from the sale of Cusqueña will benefit the World Monuments Fund, a private, nonprofit organization dedicated to the preservation of endangered architectural and cultural sites around the world. For more information, call MillerCoors at (312) 377-4137.
Widmer’s newest beer is Drifter Pale Ale. This product is brewed with Summit hops, a new variety known for intense and abundant citrus aroma and flavors. Drifter’s light bittering hops give the brew a crisp, clean and refreshing finish ideal for those longing for lazy days adrift on the lake. Drifter was a Silver Medal winner in the Pale Ale category at the 2006 Great American Beer Festival (GABF); the beer sails in at an ABV of 5.7 percent.The beer will launch nationwide in mid-April and will be offered year-round. A Drifter 6-pack retails for approximately $8.99. For more information about Widmer Brothers Brewing, call (503) 231-3086.
Reed’s, Inc. has introduced 12-packs of its 12 oz. longneck bottles sporting high impact graphics for Reed’s Extra Ginger Brew and Virgil’s Root Beer. The 12-pack will be available nationwide to mainstream grocery, natural food, gourmet and specialty, club and convenience stores. For more information, call 800-99-REEDS.
Innovative Beverage Products launched Immunity Enhanced Beverage, a product designed to enhance the body’s immune defense. The product is a is a ready-to-drink supplement that can strengthen immune defense while also reducing the symptoms of the common cold or flu. The 4 oz. shot is infused with a proprietary blend of ingredients, including many antioxidants. The natural ingredients used in the Immunity Enhanced Beverage include extracts of green tea, grape seed, grape skin, mushroom, Vitamin C, Vitamin B12, Vitamin B6, Folate, Zinc and Sodium. The shot is berry flavored, carries an MSRP of $2.99 per bottle, and is available at Kroger, Kroger Marketplace, Dillons, Fry’s Food Stores, Fry’s Marketplace, King Soopers, Smith’s Food and Drug Store and Smith’s Marketplace. For more information, call Innovative Beverage Products at (800) 530-8916.
Marketing an energy shot to the computer gamer crowd, Harcos’ new Health Energy Potion is intended to restore gamers’ energy levels so they can storm back onto the battlefield and conquer adversaries once more. Health Energy Potion is now available for gamers everywhere in need of 5-8 hours of energy in a 1.69 oz. bottle. Health Energy Potion possesses an apple-cinnamon flavor and packs helpful natural herbs, such as elderberry and ginseng, and the vitamins biotin and folic acid – with no sugar added. With a suggested MSRP of $3.45 per shot, Health Energy Potion is available for immediate order at www.manapotions.com, and will soon be available at retailers Fry’s Electronics, Hot Topic, Micro Center and ThinkGeek.com, among others. For more information, call Harcos at (310) 477-2871.
Naked Juice is making the goal of living a healthy 2009 easier by announcing new products that pack an antioxidant one-two punch. Joining the Naked Juice line-up are Açai Machine juice smoothie and Pomegranate juice, both antioxidant rich and all-natural, 100 percent juice containing no added sugar or preservatives.The latest addition to the line of “Machine” smoothies, Açai Machine includes 178 açai berries in every 15.2 oz. bottle. Açai Machine also includes added antioxidant benefits of vitamin A, C, and E, as well as elderberry, beet, black currant, and grape seed extracts. With four California pomegranates in each 15.2 oz. bottle, Naked Juice Pomegranate is an antioxidant attack against free radicals. Both products will be available nationwide later this month for suggested retail prices of $3.79 (Açai Machine) and $4.49 (Pomegranate) per 15.2 oz. bottle. For more information call Naked at (310) 248-6113.
Tropicana Products, Inc. is launching an integrated marketing and advertising campaign for its Tropicana Pure Premium Orange Juice, which includes a package redesign. Tropicana Pure Premium Orange Juice will be branded “100% Orange,” which will be featured as a new graphic on all packaging to remind shoppers and consumers that Tropicana Pure Premium is squeezed from fresh oranges and has no added sugar or preservatives. In addition to the new branding, the new package will include a proprietary fresh cap shaped like a half-orange. The new packaging design focuses on the quality of the contents and the health benefits of orange juice. The main image is a glass filled with orange juice – emblematic of the 8 oz. nutrition package Tropicana provides – communicating the nutritional value, trust and taste people expect from the Tropicana brand. Tropicana will also soon introduce a new product: Trop50, a light orange juice beverage with 50 percent less sugar and calories, using PureVia, a Stevia-based, all-natural, zero-calorie sweetener. Scheduled to hit stores in March 2009, Trop50 provides the taste and nutrition that consumers have grown to expect from Tropicana, but with half the sugar and calories. For more information, call (312) 821-2017.
To start 2009, the team at High Country Kombucha has launched a new herbal line, which comes in five flavors: Chai Spice (with herbal ingredients Cardamom, Chicory Root, Carob, Clove, Nutmeg, Ginger Root and Cinnamon); Elderberry Hibiscus (With herbal ingredients Elderberry, Hibiscus, Chamomile, Orange Peel and Vanilla Bean); Lemon Myrtle (with herbal ingredients Lemon Myrtle, Hibiscus, Hyssop, Chamomile and Meadow Sweet Flower); Passion Flower (with herbal ingredients Passion Flower, Bilberry, Chrysanthemum, Privet, Garcinia, Hibiscus and Schizandra Berries) and Honey Suckle (with herbal ingredients Honeysuckle, Garcina, Hibiscus, Red Clover, Forsythia and Vanilla Bean). The new line retails for between $2.99 and $3.79, depending on the retail outlet. It is available in Whole Foods’ NW, SW, RM, and MW regions initially for 2009, with more to come. For more information, call High Country Kombucha at (970) 274-3215.
A. Hardy USA, Ltd., in partnership with Agave Loco, LLC, has announced the release of a new tequila, Agave Loco. This pepper-cured tequila is made with 100 percent agave reposada tequila from Tequila, Jalisco, Mexico and is slowly aged in vintage bourbon barrels for up to six months. It is infused with oils from six varieties of peppers including Serrano and Jalapeno, providing a sweet and spicy pepper “bite”. The combination of peppers is a proprietary blend chosen for their sweetness, flavor and heat. Agave Loco tequila is 71.1 proof and is offered in a 750 ml bottle. With an average retail price of $29.99. Agave Loco is available through any liquor retailer in Illinois and Michigan, at Goody-Goody in Texas, and online. For more information call A. Hardy USA at (847) 298-2358.
Wingard is introducing T2- tequila, R2 – rum, and V2-Fresh Mint, made with natural fresh mint flavor. All are of super-premium caliber and expertly infused with taurine and caffeine. New York and New Jersey are the first states to receive Wingard’s freshest line of caffeine-infused spirits. For more information, call (310) 854-8170.
NBI Juiceworks’ Sun Shower brand has added iced coffees, teas and lattes to its lineup of Super Blends. Each flavor contains Lifeguard Protection, a fortification package with powerful antioxidant vitamins A, E and Zinc and has half the calories of the leading brands. The line is comprised of four flavors: Iced Coffee, Mocha Cappuccino, Chai Tea Latte and Chocolate Raspberry Frappe. Each 9.5 oz. bottle has 70 calories and carries an MSRP of $1.99. Sun Shower products can be found in the produce and chilled dairy/juice section of major retailers. For more information, call (312) 768-7376.
The North American Coffee Partnership (NACP), a joint venture between Starbucks Coffee Company and PepsiCo, Inc. have announced the launch of Starbucks Doubleshot Energy+Coffee in a new flavor: Cinnamon Dulce. Created by NACP culinary experts, food scientists and product designers, Cinnamon Dulce combines the subtly spicy taste of cinnamon and vanilla with a supercharged blend of Starbucks coffee, B-vitamins, guarana and ginseng. Cinnamon Dulce will begin rolling into grocery and convenience channels alongside existing Coffee, Mocha and Vanilla flavors in early February 2009. Starbucks Doubleshot Energy+Coffee is available in a 15 oz. can for $2.59 (SRP) at convenience, grocery, mass and drug stores nationwide. Convenient 12-pack cases are offered at some grocery and club store locations. For more information call (206) 318-5866.