Evian’s Amazing Babies
Danone Waters of America and Evian launched its new, amazing babies-themed Evian Live Young campaign July 3rd. The brand focused its efforts on the internet and social media, releasing two viral “teaser” videos that were viewed more than 500,000 times, and a new website – http://www.evianliveyoung.com. The company also employed bloggers, an ad on YouTube’s homepage, and ads on more than 300 other websites throughout the summer
Guinness Celebrates 250 Years, Offers Experiences
Guinness announced the launch of GUINNESS EXPERIENCES, offering fans a chance to win one of three experiences. These experiences consist of: a trip into space aboard Sir Richard Branson’s Virgin Galactic Spaceship; a journey to the depths of the sea in the world’s first GUINNESS deep sea bar; an exclusive gig in an intimate studio setting with The Black Eyed Peas. Guinness is also announcing the launch of a global advertising campaign celebrating the brand’s 250th anniversary. The campaign centers on toasting the visionary founder Arthur Guinness and brings the proposition of ‘Inspiring the truly remarkable’ to life. The television commercial focuses on a toast to Arthur Guinness.
Gatorade Launches Jordan Series
To commemorate Michael Jordan’s induction into the Naismith Memorial Basketball Hall of Fame this fall, Gatorade unveiled the Limited Edition Jordan Series of Gatorade. These new offerings, available from early July until supplies last, celebrate several of Jordan’s legendary “G” moments. The Jordan Series features three new flavors formulated to represent Jordan’s career. Each tells the story of Jordan’s career through pictures and words.
Championship Blue (Berry Cherry Blend): Two labels celebrate Jordan’s early rise to stardom.
Championship Gold (Citrus Orange Blend): Based on Jordan’s favorite Gatorade flavor, the citrus orange blend of Championship Gold turns the spotlight on Jordan’s enduring business acumen.
Championship Red (Berry Blend): Two labels honor Jordan’s enduring legacy including his career accomplishments (six NBA championships and a host of individual records).
Go Epic with Pacifico
Pacifico beer is asking its fans to upload photos of their adventures for the chance to win an “Epic Adventure.” The contest, which launched July 8 on www.MexicoViaPacifico.com, enables consumers to submit photos for the opportunity to win a surf trip for four to the Moana Resort on Waikiki with professional surfer Joel Tudor, along with other prizes. Five first prize winners will receive their choice of a shortboard, longboard or stand-up paddle board from Surftech. Fifty second prize winners will receive a one-year subscription to Surfer Magazine. To enter, consumers can submit up to three photos of their own epic adventure on www.MexicoViaPacifico.com from July 8 to September 15, 2009. Upon completion of the submission period, the photos will be judged by a panel of experts including a Pacifico representative, professional surfer Joel Tudor and Grant Ellis, photo editor of Surfer Magazine. Photos will be judged on aesthetics as well as the degree of epic-ness of adventure.
Get Your Fruit On with Tropicana
To help narrow the fruit gap for kids in need and encourage Americans to increase their fruit consumption, Tropicana Products, Inc. is rallying people to “Get Your Fruit On!” with Tropicana Pure Premium orange juice. Tropicana’s “Get Your Fruit On!” campaign is donating up to a quarter million fruit servings of Tropicana Pure Premium 100 percent orange juice to the USDA, starting with its national Summer Food Service Program for kids and continuing on with its School Breakfast Program. The campaign also gave 5,000 people who visited Tropicana.com and pledged to increase their fruit intake a coupon for a free 64 oz. carton of Tropicana Pure Premium.
Beefeater Offers Gin Education
Pernod Ricard USA recently hosted full-day gin symposiums in New York City and San Francisco. The events, presented by Beefeater, and featuring experts on gin and mixology, provided trade and media guests with an in-depth journey into the world of gin. The symposium included a Photographic Essay – presented by Master of Ceremonies and Master Mixologist, Gary Reagan, The History of Gin & The History of the Martini – presented by Historians Anistatia Miller and Jarod Brown and styles of Gin and Comparative Gin Tasting presented by Beefeater Master Distiller, Desmond Payne. In addition to the comprehensive curriculum on gin, Pernod Ricardi launched new Beefeater 24, a gin crafted by Payne to represent the brand in the super premium gin category.
1800 Offers to Help Build your “ManCave”
1800 Select Silver Tequila is offering customers the opportunity to win the “Ultimate ManCave.” Customers can enter daily at www.1800tequila.com/mancave, to win $10,000 towards home entertainment systems, seating and a supply of 1800 Silver Select Tequila.