New Products


Neuro Brands, LLC has introduced Neuro, a line of nutritional and low-calorie beverages that promote health and well-being. According to the manufacturer, Neuro contains essential vitamins, minerals, amino acids and botanicals that enhance and support the demanding 24/7 lifestyles of consumers. The line launched with six formulations: Neuro Gasm (passion enhancer), Neuro Sonic (mental alertness), Neuro Bliss (happiness enhancer), Neuro Sporti (replenishes & hydrates), Neuro Trim (supports healthy weight loss) and Neuro Sleep (promotes restful sleep). Individual bottles of Neuro carry an MSRP of $2.99. Neuro’s 14.5 oz. bottles are custom-made to exhibit an exclusive glamorous branding style and are 100 percent recyclable PET. For more information, call Neuro at (909) 486-0459.


Void of added sugars or artificial ingredients, ME is a sparkling juice line packaged in sleek, vibrant, 10.5 oz. slim cans, sold individually and in four-pack carriers. ME beverages are hitting the shelves of grocery stores nationwide now through September at the suggested retail price of $3.99 per four-pack. There are four initial ME varieties: Vivacious (tangerine pineapple), Curious (blueberry lime), Uninhibited (pink grapefruit) and Unavailable (dragonfruit blackberry). For more information, call (303) 449 – 2108.


Kava-enhanced Mary Jane’s Relaxing Soda is now available online and also in parts of California, Colorado, Oregon and Kansas. The soda is made with cane sugar, passionflower extracts, and water, and is intended not as an energy drink but a calming and euphoric beverage. A 12-pack of 12 oz. bottles is expected to cost $29.99; a 24-pack, $55.99. For more information, call (720) 529-4850.


Pledging continued support to the smiles of children worldwide, Arizona Beverages has introduced the new AriZona Kidz teas. For every 6-pack purchased of the 10 oz. version of the company’s lemon iced tea the company will donate five percent of net sales to Operation Smile, a non-profit organization that works globally to help children born with facial deformities. The AriZona Kidz will be available in the northeast this summer and rolled out nationally thereafter. The suggested retail value is $2.99 per 6-pack. In order to protect the natural antioxidants and flavor of the tea from light and oxygen deterioration, each individual beverage is packaged in an amber PET plastic bottle with an oxygen barrier. For more information, call AriZona at (516) 812-0292.


The Samuel Adams Harvest Collection Variety Pack will be available nationwide beginning in August, for a suggested retail price of $13.99-$15.99. The six full-flavored craft beers in the 12-pack collection are: Samuel Adams Boston Lager; Samuel Adams Dunkelweizen, Samuel Adams OctoberFest; Samuel Adams Cherry Wheat Samuel Adams Brown Ale and Samuel Adams Irish Red Ale. For more information, call (212) 891-0435.

Lhasa Beer, an all-malt European style lager imported from Tibet, will launch U.S. sales in Texas this August through specialty food retailers and on-premise establishments. It will soon be available at other retail locations across the U.S. Lhasa will donate 10 percent of its annual profits to non-profit groups supporting education, health care, cultural preservation and other socially responsible initiatives in Tibet. Lhasa 12 oz. bottles come in 6-packs and 24-bottle cases, with a bright, colorful label. A variety of logo items and point-of-sale materials are available, including: wearables, in-store displays, bar signs, neons, back bar displays, sandwich and menu boards. Suggested retail price is $8.99 per 6-pack. For more information on Lhasa Beer go to or call 1-877-GO-TIBET.

Tecate and Tecate Light are re-introducing its new primary and secondary packaging with designs intended to reflect the brand’s boldness and masculinity. The new designs, which are available nationwide, completely align with the packaging currently found in Mexico, establishing a visual identity among Mexican consumers in the U.S. The newly designed Tecate packaging features a deeper red tone, which has characterized the brand throughout its history, while the iconic black eagle is outlined in silver for a more modern feel. For Tecate Light, blue and silver are still the predominant colors, with the blue eagle outlined in silver. The last time the Mexican cerveza redesigned its entire packaging line was in 2005. For more information on Tecate’s redesigned packaging, please call (212) 219-0321.


With a unique bottle design that serves as an homage to one of the city’s most iconic monuments and local sports fanaticism, ABSOLUT BOSTON is now available at bars, restaurants, nightclubs and retailers nationwide. Made with black tea and elderflower, the limited-edition vodka bottle has a design that reflects the Fenway Park “Green Monster.” Sales of the bottle will support a $50,000 donation to the Charles River Conservancy. ABSOLUT BOSTON is available in 1L ($24.99 SRP). For more information, call Pernod Ricard at (917) 848-4816.

The Hiram Walker line of all-natural premium liqueurs, schnapps, brandies, and triple sec, has announced the return of its limited release seasonal flavors—Pumpkin Spice and Gingerbread Liqueur. Hiram Walker Gingerbread and Pumpkin Spice will hit retail stores and on-premise establishments October 1. Both allocated products will be available for a limited time, just as Americans turn their minds to planning for holiday festivities. The re-launch will be supported with a full array of on- and off-premise point of sale materials including dual recipe neckers/tear pads, case talkers, 4-bottle counter units, table tents, posters, and a bartender recipe guide. Gingerbread and Pumpkin Spice will be available in both a 750ml and 1L size. The 750ml Pumpkin Spice will return in its unique case shipper, while the 1L and both Gingerbread sizes will sport the new Hiram Walker shipper—perfect for cross merchandising with Absolut Vodka and Kahlúa Coffee Liqueur. The suggested retail price will be $8.99-11.99 for the 750ml size. For more information, call Hiram Walker at (203) 254- 8225.

Van Gogh Vodka has launched a new “ultra-premium” selection to complement its current portfolio: Triple Wheat Van Gogh Blue Vodka, the first ultra-premium vodka made from three international wheat sources. The wheat for Van Gogh Blue is sourced from central France, southern Germany and Zeeland in Holland. It is triple distilled in the Royal Dirkzwager distillery in Schiedam, Holland by Master Distiller, Tim Vos for an exceptionally polished taste with a smooth, neutral flavor full of subtle nuances from the three European grains. Triple Wheat Van Gogh Blue is currently being introduced to select markets across the U.S. in 1L (SRP $34.99) and 750mL ($29.00). For more information, call (212) 675-5525.

ÍS VODKA, pronounced “ice,” is a new entry to the super-premium vodka category blending naturally pure Icelandic water and non-genetically modified wheat. It is distilled seven times to ensure an unparalleled taste experience, and carries an MSRP of $39.99. For more information, please call (323) 337-9042.

INFINIUM Spirits is distributing new Trinidadian Zaya Rum in California, New York, New Jersey and Florida and plans to expand to surrounding markets throughout 2009. The suggested retail price for the 80 proof, 750 ml bottle is approximately $34.99. For more information, go to or contact Entertainment Fusion Group (EFG) at (310) 432-0020.


Crispin Cider has launched Honey Crisp Artisanal Reserve Cloudy Hard Cider. Already known for their blue line of ciders crafted after the classic European beverage, Crispin’s new Artisanal Reserve Cider is made as a cloudy hard cider with a unique cloudy filtration system which leaves residual natural apple wine sediment in the bottle, ensuring an earthy, full-bodied flavor and an authentic cidery aroma. Honey Crisp is naturally fermented, using a premium apple blend with no added malt, spirit or grape alcohol, and is vinted to a 6.5 percent ABV. This product is available in a 22 oz. glass bottle with an MSRP of $4.49 per bottle. Planned distribution includes Minnesota, Wisconsin, Illinois, Washington State, Oregon, California, Colorado, Arizona and Nevada by late fall. For more information, call (612) 677-1717.