(Prank) Calling All Captains
Captain Morgan is launching a customizable voicemail tool that will allow consumers to prank call their friends.
Adult consumers 21 and over can visit www.callingallcaptains.com to choose from three possible voicemail scenarios and customize the voicemail with options such as what they were wearing on the night out, which venue they were at and defining characteristics of their friend. Once the “Mad Libs” style form is filled out, consumers can preview their voicemail and send it to their unsuspecting friend. The message will either go directly to voicemail or ring once and go to voicemail, depending on the recipient’s phone carrier.
This voicemail application is part of the overall marketing support for the “Calling All Captains” campaign, which launched in May. The new campaign includes multiple television spots that will be seen across the cable network spectrum including ESPN, Spike TV, Comedy Central, FX, TBS and Discovery.
Additional marketing support for the “Calling All Captains” campaign includes online and outdoor advertising, on and off-premise activations and key promotions across the country at major events throughout the year.
Malibu announced its newest global advertising campaign, Radio Maliboom Boom, as part of its ongoing “Get Your Island On” campaign. The Radio Maliboom Boom campaign brings the spirit of Malibu to life with music and DJ personalities spreading their island vibe around the world.
The campaign debuted in the United States on Aug. 3, supported through television and online advertisements in addition to a public relations campaign. The television spots will run nationally. The online executions will be featured on Evite, Pandora, Hulu and USWeekly, among other Web sites.
The advertising campaign features four thirty second spots, including “Maliboom Boom,” “Sunshine,” “Shake it” and “Social Responsibility.” The spots also invite consumers to continue the party by tuning in to Radio Maliboom Boom at http://radiomaliboomboom.com.
The campaign also includes an online radio station with 24/7 upbeat music and humorous conversations between DJ Bernhard and MC Wonder Full. Consumers will have access to a streaming music player featuring top Universal music artists, videos featuring the DJs and downloads of e-cards, ringtones and other digital applications. The site will be continually refreshed with new content.
CORZO Personalizes the Holidays
This holiday season, CORZO Tequila is offering complimentary personalized labels for their bottles. Made of pure metal, the labels can accommodate a message of up to 3 lines of text with 18 characters per line. The labels are complimentary and can be ordered exclusively at www.corzo.com/labels/. Once ordered, the custom label is delivered in approximately 4-6 days. Next day orders can be placed via telephone by calling the CORZO Label Program directly at (972) 422-9420 M-F, 9am – 5pm CT. Express shipping charges will apply.
Interesting Man, Interesting Tricks
Dos Equis, playing off it’s Most Interesting Man campaign, announced the brand’s Most Interesting Tricks Halloween program.
Beginning Oct. 1, consumers will have the opportunity to cash in on special offers from Dos Equis at liquor, grocery or c-stores. Most Interesting Tricks displays and display enhancers including a Dos Equis branded steamer trunk, framed portraits of the Most Interesting Man and Dos Equis Most Sacred Magician Tricks along with pole toppers, price cards, basewrap and cooler decals.
Pepsi and CBS in Video – in Print
CBS and PepsiCo last month rolled out the first-ever use of video in a print advertisement. The VIP (Video-in-Print) technology was packaged in a print ad spread in the Fall TV preview issue of Entertainment Weekly, as the centerpiece of a partnership between CBS and PepsiCo designed to launch the Network’s Monday night comedy lineup and new dramas – and to promote Pepsi Max.
The ad allowed readers to watch video content straight from the printed page via a paper-thin interactive video player – featuring five channels of CBS and Pepsi Max content.
Keep on Walking
Johnnie Walker Black Label is celebrating its 100th anniversary in 2009 with its 100 Years of Progress campaign. The program tells the story of Black Label’s achievements in quality, innovation and authenticity over the past century.
The campaign includes 100 anniversary events and in-store promotions held across the country over 100 days in 2009. The program kicked off on Aug. 9 to honor the date on which the the British Royal Commission on Whisky and Other Potable Spirits officially declared that blends could carry the distinction of Scotch whisky.
Anchoring the 100 Years of Progress program is the Johnnie Walker Black Label Limited Edition Centenary Pack. Delivered in a sleek, masculine, black glass bottle embellished with real gold, the limited edition pack includes a historic timeline of the brand.
The story of 100 years of Johnnie Walker Black Label will be activated through advertising and public relations and online at www.johnniewalker.com. In addition to the Limited Edition Centenary Pack, video displays and other visual elements have been created for various store formats. Consumers are also invited to join in the anniversary celebration at home with a mail-in offering of etched anniversary ‘Striding Man’ glassware.