Channel Check

SPOTLIGHT CATEGORY

FLAVORED MALT BEVERAGES

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide)

52 Weeks through 1/22/17

FMBs give a great look at the way trends run up and down when

you’re constantly pursuing something new. Redd’s and Small Town (i.e. Not Your Father’s) are losing ground already, while smaller, more craft-focused cider brands (not included here) and newer boozy soda brands Best Damn and Henry’s are still growing. Meanwhile, established brands are pretty much staying strong, with Bud Light Lime, Mike’s, Smirnoff Ice, twisted and Four Loko hanging tough. But there’s a lot of share still being traded.