Channel Check



SOURCE: IRI, a Chicago-based market research firm (@iriworldwide)

52 Weeks through 3/19/17

A lot of trends are mixing together in this category; full calorie energy, as represented by Kickstart, is being undermined a bit by natural products like Bai and Guayaki; meanwhile old line value-priced brands like Hawaiian Punch and AriZona are down, and more gourmet drinks like San Pellegrino are showing gains. Ethnic brands like Goya, Foco, and Jumex are all on the march as well – as we saw in the final season of “Girls,” the hipsters love that stuff as much as they do their LaCroix.