BevNET Magazine
January-February 2008

Cover Story

Domestic Beer Bounces Back

In 2005, Americans turned to wine as their alcoholic beverage of choice, so beer companies turned to advertising. It worked. Craft brewers and import beers flourished under the "Here's to Beer" campaign spearheaded by Anheuser-Busch, but a shifting economy could send more money toward Bud, Miller and Coors.