Powdered beverage mixes aren’t new technology. Tang has been around long enough to have been used during NASA’s Gemini program in the 1960s, and, early on, Gatorade sold in canisters as often as it sold in bottles. But modern marketers have taken a new twist on powdered drinks. New powdered beverages come in single-shot sleeves, called “sticks,” that can go everywhere that bottled water can.
Energy drink margins are still the envy of the business.
Magic Hat aligns itself with the West Coast's Pyramid Breweries
V8 recently turned to an ally to try to pump some life into the brand: fruit.
8-packs, beverage colors and wellness claims.
While these times are tough right now, they too shall pass.
Reduced-calorie is growing in lockstep with zero calorie.
There are enough new “healthy soda” products to comprise their own group.
Trucking energy drinks, BPA is back and bottled water labels.
When all else fails, post a photo of a cat enjoying your product.
$4 12 oz. juices might not be so appealing to coupon-clipping consumers.