BevNET Magazine
July-August 2008

Cover Story

Top Of The Tea

The tea segment has nearly doubled in the last three years as consumers found a new interest in lower calorie and healthier beverages, making tea a pop-culture touch-stone. Those shifting trends first benefitted cutting edge startups like Honest Tea and Sweet Leaf, and the big tea brands – Nestea, AriZona, Snapple and Lipton – have all seen fit to re-jigger themselves in the face of a changing market.



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