BevNET Magazine
March 2007

Cover Story

Managing the Water category

With an increasing number of consumers hitting the bottle in favor of drinking from the tap, bottled water brands are bubbling to the surface by, well, by the truckload.

Features

Columns

Testing Badly

Pop Quiz I: what widely consumed high-calorie, high-sugar beverage,

Embracing Flavor-ization

Remember “Snapple-ization”? For a while in the 1990s it was the pejorative du jour...