BevNET Magazine
September 2009

Cover Story

How Much Is There In Less?

INSURRECTION IS MOUNTING in the beverage cooler. The once meek and mild low-calorie health beverages, until recently relegated to the odd-ball health-nut niche, have grown rebellious. Premium bottled teas, lightly sweetened sodas, and electrolyte-enhanced waters are staking a larger claim to shelf space as a healthful alternative to sugar laden drinks. Consumers are reaching for them more as they look for beverages with… less.

Features

Big Shots

As the category grows, big firms struggle with small packages

Columns

Celsius Rising

How Celsius survived - and thrived - even after a challenge from Coke