Honest Tea Scores a Hat Trick with Breakthrough PET Bottle

Three Different Awards Recognize Innovative Package

Bethesda, MD – January 20, 2005 – Honest Tea recently won three new product awards for its innovative PET-1 plastic bottle introduced in 2004, a sleek, eye-catching bottle, which doesn’t have any expansion panels.

The three publications that applauded Honest Tea’s introduction of a hot-fill polyethylene terephthalate (PET) recyclable bottle are:

. Food & Drug Packaging, (http://www.fdp.com/library.php, page 52) in its December 2004 issue, selected Honest Tea for its “Package of the Year” in the beverage category. “Maintaining a clean brand image was especially important to Honest Tea,” says the magazine. “The bottles have the functional and aesthetic advantage of allowing labels to lie flat on the smooth bottle walls,” the magazine continues.

. www.bevNET.com, http://www.bevnet.com/news/2004/12-30-2004-best_of_2004.asp, the authoritative website for the beverage industry, chose Honest Tea’s PET as one of its “Best New Products of 2004” list. “Honest Tea brings organic tea to the mainstream market with its new PET packaging, available in four of their best ‘tad sweet’ flavors,” says BevNET.com.

. Stagnito’s New Products Magazine, (http://mag1.olivesoftware.com/am/welcome/stg/STG-2004-12.asp, page 38) December 2004, Honest Tea’s PET line was chosen as one of the magazine’s “Best New Products of 2004” and the recipient of the Merwyn Bronze Medal, praising Honest Tea for “A technical packaging concept that offers a meaningful point of difference.” The magazine utilized Merwyn’s Concept Accelerator, an artificial intelligence computer system that forecasts the probability of success for new ideas and provides quantitative benchmarking on key diagnostics as well as expert coaching on how to increase the odds of success, to help determine the winners.

“We’re thrilled with the response to our new bottle, not just from the beverage industry but from our customers as well,” said Seth Goldman, President & Tea-EO of Honest Tea. “This new package allows our tea to reach new shelves and new customers,” says Goldman, adding “And because the bottles are fully recyclable it maintains our commitment to minimizing our environmental footprint.”

This month 4-packs of three different Honest Tea flavors, Lori’s Lemon, Black Forest Berry and Peach Oo-La-Long, will start appearing on Target shelves across the country this month.

“We get gallons of emails from customers trying to find our products,” says Barry Nalebuff, co-founder of Honest Tea. “Having a national presence in Target stores will make it easier for everyone to find us,” says Nalebuff.

Four popular varieties of USDA organic teas are offered in the PET bottles: Green Dragon Tea, Lori’s Lemon Tea, Peach Oo-La-Long and Black Forest Berry. Peach Oo-la-long is the first Fair Trade certified bottled iced tea on the market. Honest Tea will continue to sell its line of bottled teas in glass, which commands more than 50 percent of the organic bottled tea market.

Honest Tea is the nation’s best-selling and fastest-growing organic bottled tea company whose mission is to make great-tasting, truly healthy organic beverages-real tea, real taste and lightly sweetened with only 1/3 or less of the sugar and calories of most bottled teas. The company was ranked two years in a row in Inc. magazine’s annual list for 2003 and 2004 of the 500 Fastest Growing Companies in the United States. Honest Tea’s products include large leaf tea bags and bottled tea in 12 varieties. For more information about the company and its products, visit www.honesttea.com