7UP Creates Flight Buzz

Famed astronaut Buzz Aldrin announced today that the next time you reach UP for a can of Diet 7UP, newly reformulated with SPLENDA(R) Brand Sweetener, you could be reaching for the stars. In partnership with the X PRIZE Foundation, creators of the $10 million ANSARI X PRIZE, the Diet 7UP Free Ticket to Space sweepstakes takes off this week.

The sweepstakes will run through August 31, 2005, and will award one lucky consumer the chance to fly to the edge of suborbital space on an FAA-approved commercial space flight.

The sweepstakes is supported by a groundbreaking national TV ad campaign filmed in an authentic zero-gravity environment, aboard G-Force One(TM) — a plane that simulates the unique experience of weightlessness. The ad, created by Young & Rubicam, will debut on June 13th to introduce the light and refreshing taste of Diet 7UP sweetened with SPLENDA Brand Sweetener — a taste that won’t weigh you down.
“Ever since Neil Armstrong and I first landed on the moon more than thirty years ago, everyday Americans have dreamed of going up into space,” said Aldrin, who next week will come out with his first illustrated book, Reaching for the Moon, a story chronicling his lifelong dream of space travel. “Through the Free Ticket to Space sweepstakes, Diet 7UP and the X PRIZE Foundation will make one person’s dream come true, while spreading the word to everyone that personal space flight is not light-years away.”

The X PRIZE Foundation changed the way the world looked at space travel by introducing the ANSARI X PRIZE. Following in the footsteps of more than 100 aviation prizes offered between 1905 and 1935 that led to the development of today’s multibillion dollar commercial aviation industry, the ANSARI X PRIZE awarded the Mojave Aerospace Ventures team $10 million in October 2004 for SpaceShipOne — the first private spaceship to successfully fly into suborbital space on two consecutive flights within two weeks.

“The personal spaceflight industry took a giant leap forward thanks to the ANSARI X PRIZE and the support of private enterprise,” said Peter H. Diamandis, Chairman and Founder of the X PRIZE Foundation. “Partnerships with companies such as Diet 7UP help us to continue making radical breakthroughs in space and other technologies.”

“Sixty percent of Americans have said, if given the chance, they would be interested in going UP into space,” said Randy Gier, Chief Marketing Officer, Cadbury Schweppes Americas Beverages. “At 7 UP, we’re excited to be on the forefront of making dreams come true.”

Consumers interested in experiencing one of the first suborbital space flights can enter for a chance to win the Diet 7UP Free Ticket to Space sweepstakes by logging onto www.7UP.com, clicking on the “First Free Ticket to Space” banner, and entering the code found on specially marked packages of Diet 7UP. The Grand Prize winner will be announced in October and the space flight is expected to take place on or before December 31, 2009.

No purchase necessary. For more information, free game piece, and a complete set of rules for the Diet 7UP Free Ticket to Space sweepstakes, visit www.7UP.com.