@@img1Fort Worth, TX – Entities related to or advised by the Investment Management firm, Luther King Capital Management, through Beverage Acquisition Company, have purchased the assets of The Switch Beverage Company, Richmond, VA and have named Mr. Brian Boyd and Mr. James Owens, respectively as the Chief Executive Officer and the Chief Operating Officer. The Switch is the beverage industry’s leading provider of carbonated 100% blended fruit juice alternative beverages.
“Mr. Boyd and Mr. Owens have a strong track record working as a team, building value in portfolio companies ranging from early stage ventures to mature businesses that were expanded through merger and acquisition strategies. We are pleased to have them at the helm of our newly acquired beverage company. In our projects with this management team, they have proven their entrepreneurial skills and the long-term vision which will enable The Switch Beverage Company to realize its potential as a cornerstone for a family of successful businesses in the beverage industry,” said Todd Truitt, Luther King Capital Management.
Mr. Truitt further went on to say, “we have been successfully investing in the beverage and natural foods space for a long period of time. We look forward to working with the management of Switch as they continue to build a strong company in the beverage industry.”
Mr. Boyd also serves on the Board of Directors of Check Tech Financial Corporation, Dakota Arms, Inc., BTWW Retail, Inc. and Boyd Holdings.
New CEO Brian Boyd said, “The Beverage Acquisition Company was organized by LKCM in late 2005 to acquire emerging and established specialty niche beverage and food companies in the Natural Food & Beverage markets. We are currently looking at several other acquisitions in this space today and are excited about the opportunities that exist.”
Founded in 2001, Switch Beverage produces, markets and distributes “The Switch” brand, an alternative beverage. The Switch is a unique and original beverage – a slightly carbonated 100% juice beverage that contains no preservatives or additives.
As the industry’s leading provider of carbonated 100% blended fruit juice through our “The Switch” brand, “we have generated broad appeal from consumers seeking a healthy alternative to traditional sweetened carbonated soft drinks” said Richard Beswick, National Sales Manager, The Switch Beverage Company.
The Switch product line includes 11 flavors that combine the refreshing effervescence of carbonation with the health and nutritional benefits of 100% of the daily Vitamin C requirements. The product is sold through a national independent distributor network in the Mid Atlantic, Northeast, Southwest, Central and Northwest regions of the U.S.