Rosa’s Original Horchata Now Available at Select Walgreens Stores Coast to Coast; Also Now at on Shelves at Texas H-E-B Stores

May 30, 2006 Hot-selling Rosa’s Original Horchata is the world’s first and only bottled and ready-to-drink version of the popular traditional Mexican rice-water beverage horchata (“or-CHAH-tah”) – and now the in-demand beverage sensation is available nationally at select Walgreens, America’s largest pharmacy chain. Cool, creamy Rosa’s Original Horchata beverages can be purchased coast to coast in 35 of the 45 states in which Walgreens pharmacies are found.

“We’re thrilled at this latest giant step forward by Rosa’s Original Horchata,” says Marvin Berger, co-founder (with partner Edward Noeh) of Rosa’s Original LLC. “Since its introduction, our product has been flying off the shelves at supermarkets, independent grocery stores and bodegas across the country. Now, with Rosa’s Original Horchata being offered at the #1 drugstore chain in the U.S., our intrepid beverage will be cultivating hundreds of thousands of new fans.”

Rosa’s Original Horchata beverages are currently offered at approximately 700 Walgreens stores in the following states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Indiana, Kansas, Louisiana, Massachusetts, Michigan, Minnesota, Missouri, North Carolina, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Washington, Wisconsin and Wyoming. Walgreens carries all three flavors – original, strawberry and melon – in a 15-oz. resealable glass bottles emblazoned with a full-color portrait of the beverage’s namesake.

Walgreen Co. is the nation’s largest drugstore chain with fiscal 2005 sales of $42.2 billion. This drugstore chain is leading the way in the beverage space by introducing Rosa’s Original Horchatas – traditional Mexican beverages with ready to drink convenience.

Additionally in a separate agreement, the in-demand product can now be purchased at local H-E-B stores, a leading grocery chain in Texas and Mexico, which is headquartered in San Antonio, Texas.

“We’re delighted that Rosa’s Original Horchata has achieved such significant penetration in markets in the heart of horchata country,” says Edward Noeh, co-founder (with partner Marvin Berger) of Rosa’s Original LLC. “Ever since its debut, Rosa’s Original Horchata has proven to be a hot-selling item with cross-cultural appeal at supermarkets, independent grocery stores and bodegas all across America. Now, it’s great to see our product receiving even greater support in a part of the U.S. with a strong Mexican heritage, considered by many to be the horchata’s homeland.”

H-E-B opened its doors in 1905 as a single family-owned grocery store in Kerrville, in the Texas Hill Country. Today, San Antonio-based H-E-B is a 300-plus-unit, multibillion-dollar chain serving millions of customers in over 150 communities throughout Texas and Mexico. H.E.B. is an innovative retailer renowned for its fresh food, high-quality products and customer-first service.

Rosa’s Original Horchatas are delicious, authentic-tasting, grab and drink beverages that are as close as your local pharmacy or food store – and they don’t require refrigeration until you open it. Premium products in every respect, Rosa’s Horchatas are sweetened only with pure granulated sugar, rather than less expensive and inferior high-fructose corn syrup. Rosa’s Horchatas are also a good source of calcium. The original flavor is cinnamon with a hint of vanilla; the melon version blends the delicate notes of cantaloupe and honeydew, while the strawberry horchata tastes like fresh strawberries in a bottle.

For more information about Rosa’s Horchatas or to find the nearest store offering this new beverage, please visit or call 847.329.0500.