2007 Fancy Foods West Show Recap

Show coverage sponsored by Metro Mint

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@@img1As the first national beverage tradeshow of the year, the Fancy Foods West Show is a great place to spot new beverage launches and line extensions, and they were in full flower under an unseasonably warm San Francisco sun.

The show is the first in a series of three Fancy Foods shows scheduled for 2007. Along with Chicago in May and New York in July, the shows are the industry standard for bring together food and beverage manufacturers with specialty food retailers.

In the hot flavored water category, several new products were in view, including two new products from Metromint, Orange and Lemon Mint.

Energy teas are also a hot category. Steaz debuted its maté and green tea powered Green Tea Energy. Inkos was also busy serving samples of its recently launched White Tea Energy Drink. Tempest Tea, the makers of Green U energy tea, introduced a 5 oz, green tea-powered chugger called Tea’d Up.

The Fancy Foods shows are also known for the depth of their international product offerings. The show included beverages from Australia to France and all stops in between. Nestle Water was sampling its Contrex calcium water, the second best-selling water in France, which is now available in the US.

Açaí continued to flood into the North American beverage market. O.N.E. (One Natural Experience) World Enterprises debuted its O.N.E. Amazon Açaí, the second product offering in the company’s line of healthy, natural beverages from Brazil. Meanwhile, other so-called “superfoods” are propping themselves up as the “next big thing,” including Yumberry, a newly commercialized berry from China.

Given Napa Valley’s proximity to San Francisco, the show was a convenient spot for the debut of Vignette Wine Country Soda. San Francisco-based Hiball introduced a grapefruit flavor to its caffeinated sparkling water line-up. Nutrisoda was also busy sampling its recently introduced Renew, which contains a gram of fiber in each can.

Sun, drinks, and a gram of fiber. What more could one want?

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