Bravo Brands Downsizes — CEO Roy Warren Out

Bravo Brands, Inc., who develops and markets RTD dairy drinks under several licensed brands through CCE, has undergone a drastic downsizing from 62 to 28 employees. This includes CEO Roy Warren and CMO Stan Harris.

According to sources, the main reasons behind the downsizing are the relationship with Coca-Cola Enterprises, which is performing much more poorly than expected, and difficulties with the RTD milk category in general.