Leading European food and drinks industry consultancy Zenith International is to open an office in the United States. "North America is the world’s biggest market for many food and drink products and home to a large number of our major clients," commented Zenith Chairman Richard Hall.
Zenith has appointed Colombian market analyst Andres Padilla as Vice President – Americas and he will move to the offices of the BevNET Inc media company in Boston in September. "BevNET has established a formidable reputation for having its finger on the pulse of innovation and market change in North America," added Andres Padilla. 
"We believe the two businesses should complement each other well, with Zenith bringing an important extra international dimension," concluded BevNET President John Craven.
Zenith already has a busy schedule ahead for its launch programme:
¨         6 – 8 September           Presentation at ABINAM Congress in Fortaleza, Brazil
¨         12 – 14 September       Fourth Global Bottled Water Congress in Mexico City
¨         23 October                  International Beverage Market Briefings in New York
¨         25 October                  Presentation at Worldwide Food Expo, Chicago
For further information, please contact:
Richard Hall or Andres Padilla, Zenith International Ltd
7 Kingsmead Square w Bath BA1 2AB w United Kingdom
t +44 (0)1225 327900 w f +44 (0)1225 327901
John Craven, BevNET Inc
One Mifflin Place w 3rd Floor w Cambridge MA 02138 w United States
t +1 617 7159675  w f +1 617 812 7740