July 30th, 2007 – The Coca-Cola Co. announced the appointment of Joseph V. Tripodi to the position of chief marketing and commercial officer, reporting to President and Chief Operating Officer Muhtar Kent. Most recently, Tripodi was the senior vice president and chief marketing officer for Allstate Insurance Co., where he was responsible for the structure, strategy and execution of all of their marketing efforts.
In his role, Tripodi will lead a new function consisting of the combination of the company’s global marketing and commercial organizations. In addition to overseeing all aspects of marketing, he will be responsible for coordinating and leading the company’s strategic direction in commercial leadership.
"Joe brings 25 years of diverse global marketing and business experience and leadership to The Coca-Cola Co., much of it spent working for some well-known consumer brands in regions all over the world," said Muhtar Kent, in a prepared statement. "In his new role, he will help us integrate two important functions — marketing and commercial leadership — that, once aligned, can help move the business the quickest and furthest.
"We believe that enhancing the focus of our global marketing team and processes on our customers — who are the direct pipeline to consumers, all the way to point of purchase — will strengthen our entire business."
Tripodi said, "I’ve always greatly admired The Coca-Cola Co. and its brands and, like many others, have watched from the sidelines as they embarked on a transformational program to revitalize their business. It’s a great honor for me to partner with such a strong and creative management team and to help contribute to future growth through successful alignment of the marketing and commercial leadership functions."