BevNET IBQ becomes BevNET Innovation

@@img1 January 28, 2008 Cambridge, MA – Today’s beverage industry is driven by ideas, and BevNET Innovation is a key resource for over 10,000 beverage developers and marketers as they design, build and sell their brands. BevNET Innovation is written by the same experts who publish and Beverage Spectrum magazine (the voice of beverage retailing).
Following it’s successful launch in 2007 as a quarterly publication  and overwhelmingly positive feedback from readers, in 2008 BevNET Innovation is moving to a bi-monthly schedule, providing even more critical information to the beverage industry.
“Very pertinant to our business. (Kerry Group)
“Read every page. Most magazines are not that riveting but yours was.”(Kraft Foods)
BevNET Innovation reaches beverage executives and product developers as they answer questions such as:
  • What flavors will we use?
  • What ingredients are hot?
  • Who will design my product?
  • How do we take our brand to market?

….and more

BevNET Innovation’s is read by executives and product developers from over 500 beverage manufacturers in the US and reaches a total Circulation of more than 17,000.
  • Manufacturers – 10,000
  • Distributors – 5,000
  • Suppliers – 2,000
  • Total circulation = 17,000
The first 2008 issue of BevNET Innovation will be published in February and the contents will include:
Column: What’s in a name?
Inside the Starbucks Innovation Pipeline
Gut Health – the function of the year?
Jolt-ed – how C.J. Rapp brought the first twist off energy drink to market… for Monster.
Find Your: Premix company
Advertising booking deadline: February 1st
Materials deadline: February 4th
If your company is a beverage manufacturer, you should subscribe to BevNET Innovation. To download a copy of the last issue, click here and to subscribe, click here.If your company supplies or services the beverage industry, BevNET Innovation is your direct route to the market and should be part of your promotional activities. Reach the ideal target audience for your products and services in print or online.
Full media information available upon request. To advertise, please contact David Ricketts or John McKenna.
David Ricketts
Tel: +1-617-715-9685
John McKenna
Tel: +1-617-715-9677
Fax: +1 888-213-0264