Coke, Red Bull Win Restaurant Awards

Cheers magazine’s yearly list of top restaurant beverage vendors included two convenience store staples: Red Bull and Coca-Cola.

Cheers gave Coca-Cola the nod as the top large non-alcohol and mix company, while Red Bull earned runner up status in the same category, according to a press release.

Cheers said Coca-Cola won the award for their outstanding customer service, research and development, and ability to develop recipes.

The magazine credited Monin Gourmet Flavorings, an international flavor company, with innovative products and high-quality personnel for their win in the small non-alcohol and mix company category; Island Oasis, a frozen drink mixer company, received an honorable mention.

Other award recipients follow:

    Large Beer Company

    Honorable Mention: Coors Brewing Co.

    Winner: Anheuser-Busch, Inc.

    Anheuser-Busch, Inc. was lauded for its ability to bring new, innovative

    ideas to its restaurant partners, working with its partners to develop and

    train their front-line employees and providing stellar field support.


    Small Beer Company

    Honorable Mention: Heineken/Star Brand Imports

    Winner: The Boston Beer Company

    Among the attributes that earned The Boston Beer Company the award were

    its continuous innovation, high level of service and outstanding programs

    that support their brands in the restaurant environment.


    Large Wine Company

    Honorable Mention: Constellation Brands

    Winner: E&J Gallo Winery

    E&J Gallo Winery was commended as a leader in providing consumer insights,

    new product introductions and service, and for constantly bringing new

    ideas to its partners, as well as its ability to communicate well and

    provide follow-up.


    Small Wine Company

    Honorable Mention: Beringer/Foster’s Wine Estates Americas, Majestic Fine

    Wines, Trinchero Family Estates

    Winner: Ste. Michelle Wine Estates

    Supporting restaurant concepts with solid, strategy-driven plans, cutting-

    edge beverage development and effective training initiatives were among

    the attributes that won Ste. Michelle Wine Estates this honor.


    Large Spirits Company

    Honorable Mention: Diageo, Bacardi USA, Inc.

    Winner: Brown-Forman Corporation

    Brown-Forman was applauded for partnering with restaurant companies on

    strategic planning, supporting their brands in the on-premise market and

    building strong relationships.


    Small Spirits Company

    Honorable Mention: Moet Hennessy USA, Remy-Cointreau USA

    Winner: SKYY Spirits LLC

    Commended as a strong partner that helps drive incremental sales with

    great merchandising ideas and a proactive sales team, SKYY Spirits was

    also cited as being nimble and responsive.


    Allied Company

    Honorable Mention: iMi Agency, MarkeTeam, Fishbowl Marketing

    Winner: Patrick Henry Creative Promotions

    Patrick Henry Creative Solutions won the award for its stellar customer

    service, the ability to execute against objectives and continuous

    generation of new ideas.