ATLANTA, Oct 24, 2008 (BUSINESS WIRE) — Coca-Cola North America today announced it plans to place calories-per-serving and servings-per-container information on the front of all packages for its entire U.S. beverage portfolio. Research shows that calorie information is an important tool to help people make informed decisions about the calorie contribution of foods and beverages to their total dietary intake, and thus is important information in helping them achieve and/or maintain their healthy weight. In 2003, the Food and Drug Administration’s (FDA) Obesity Working Group (OWG) concluded that “Calories Count” and more prominence to calories on the food label should be given. This action is designed to help consumers make dietary selections that enable them to stay within their total daily calorie allotment. The new label, which will begin appearing on packages next year, will highlight both calories per serving and number of servings per container.
“We view our label as a powerful tool for education, an opportunity to communicate with consumers every time they choose one of our products at the store or have a Coca-Cola beverage on their table,” said Celeste Bottorff, Vice President of Living Well. “We listen to what consumers tell us they want, respond creatively and encourage everyone to make informed decisions about what they drink, choices that reflect a sense of balance and moderation. It’s part of our Live Positively philosophy.”
Coca-Cola has been at the forefront of labeling initiatives for nearly 20 years, leading the way in adding per-package nutrition information on labels, in addition to the per-serving information that is required by regulation. Last year, the Company began including caffeine-content information on the labels of products with added caffeine. The new front-of-package labeling includes information that was always located in the Nutrition Facts panel of Coca-Cola products, but it is now easier for consumers to see this important information at-a-glance.
This voluntary action is the latest example of Coca-Cola’s commitment to Live Positively, an operating philosophy that guides the Company’s service to its customers, consumers and communities. This guiding philosophy is the basis for the Company’s consumer-focused programs, products and packaging and efforts to help the environment. To learn more about Live Positively and Coca-Cola’s efforts to support balanced, positive living, visit the new Web site www.livepositively.com.
About The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola(R), recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke(R), Fanta(R), Sprite(R), Coca-Cola Zero(R), vitaminwater, POWERade(R), Minute Maid(R) and Georgia(R) Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca colacompany.com.