March 20, 2008 – Miami, FL – Introducing BAWLS Guarana G33K B33R – the first-ever high-caffeine root beer, inspired by root beer fans everywhere who want to let out their inner geek!


@@img1 Yesterday’s geeks have the last laugh in today’s world, running the nation’s most successful companies, starring in blockbuster films like “Superbad” and racking up six-figure salaries as professional video gamers. Geeks have even claimed their own culture, complete with nerd-core music, geek-centered retailers and even drinks!


150%; font-family: ‘Futura Std Book’;”>Founded by then college student Hoby Buppert as a class project, BAWLS Guarana is an eleven year-old soda company known for its line of high-caffeine drinks named for the “bounce” they give you. Enjoying a cult-like following among techies and students, BAWLS Guarana’s refreshing, caffeine-packed sodas are a staple at video gaming events – the company sponsors more than 1000 of them each year.


A rarity in the root beer world, G33K B33R packs a caffeine kick equal to a cup of coffee and nearly three times that of traditional sodas. Written in “Leet Speak,” a language popular among techies where letters are substituted with numbers, G33K B33R’s refreshing, root beer flavor is spiked with guarana to deliver a natural caffeine kick perfect for anyone in need of a “bounce.” 


Release your inner G33K with BAWLS Guarana G33K B33R, in stores April 1st!


BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC, who named the beverage for the caffeinated “bounce” the drink packs. Widely distributed to local supermarkets, convenience stores (7-Eleven, Speedway/SuperAmerica), Target, Microcenter stores and gaming venues; BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow among caffeine-deprived, refreshment-seeking techies, students, professionals and athletes in need of a Bounce. For more information, visit