The growth of liquid refreshment beverages in the U.S. fell
to half the rate it charted in 2006, according to Beverage Digest.
The newsletter’s survey found that all-channel LRG volume
grew by 2 percent in 2007, down from 4.1 percent in 2006, and the worst may not
statements by PepsiCo Americas Beverages chief Massimo D’Amore who said he
expected growth between 1 percent and 1.5 percent over the long term. Morgan
Stanley Analyst Bill Pecoriello forecasted flat growth for 2008, and 2 percent
per year beyond that.
Carbonated soft drinks suffered the worst, according to BD. The cooler-case staples still
account for 63.7 percent of the market, but their volumes are declining at increasing
rates. Excluding energy drinks, CSDs fell by 2.9 percent last year, while
non-carbonated drinks and water continue to grow.