ADDISON, Texas, June 3 /PRNewswire-FirstCall/ — Boo Koo Holdings, Inc. (OTC Bulletin Board: BOKO) an innovative beverage company, announced today that its revolutionary new beverage BooKoo Burner+ will launch with Coca-Cola Bottling Co. Consolidated “Coke Consolidated” (Nasdaq: COKE), the nation’s second largest Coca-Cola bottler.
Coke Consolidated will distribute BooKoo Burner+ to over 2,000 of its current convenience store customers throughout Nashville, Tennessee; Mobile, Alabama; Panama City, Florida and other surrounding markets.
BooKoo Burner+ is a major innovation in the energy drink category as it is the first to add protein with the typical energy drink ingredients such as taurine, ginseng, caffeine, b vitamins. It is a non-carbonated energy drink with 20 grams of whey protein. This new drink contains no sugar and only two carbohydrates. It provides the desired energy with the necessary protein.
“The launch of BooKoo Burner through one of the largest bottlers represents a significant opportunity to rapidly penetrate the energy beverage market,” said Steve Solomon, Chairman of Boo Koo. “BooKoo Burner + is a revolutionary development for the energy drink category. In the past, some people drank an energy drink as well as a not so good tasting protein drink. BooKoo has mastered the formula to provide both energy and protein in a great tasting beverage.”
BooKoo Burner+ will offer three great tasting flavors; Dangerine, a great tasting raspberry flavor with a blend of tangerine; Pummelgranite, Pomegranate one of the most successful flavors blended with blackberry; and Main Lime, a smooth refreshing lime flavor that is a pure balance of sweetness and tartness. All flavors will be available in 16 oz cans.
“We believe BooKoo Burner represents an exciting addition to the energy beverage market, and look forward to using our broad distribution network to provide consumers with the opportunity to enjoy the product,” said Mel Landis, Sr. Vice President – Chief Marketing & Customer Officer.
The new brand will be supported with media and sampling in the Consolidated markets. More information is available on http://www.BooKooBurner.com
About Boo Koo
Boo Koo develops, produces, markets and distributes alternative beverage drinks under the Boo Koo(R) and Gazzu(TM) brand names. Boo Koo currently sells and distributes its products in parts of the United States and Canada through its network of regional bottlers and other direct store delivery distributors, including independent Coca-Cola, Cadbury Schweppes and other wholesale distributors. Gazzu(TM) is sold exclusively to Circle K. Boo Koo’s products are sold primarily to mainstream convenience and grocery store chains, drug stores, gas stations and other retail outlets.
Coca-Cola Consolidated produces, markets, and distributes a broad portfolio of non-alcoholic beverages, which include some of the most recognized and popular beverage brands in the world. Coca-Cola Consolidated is the second largest Coca-Cola bottler in the United States, operating in eleven states, primarily in the southeast.