Muhtar Kent steps in as Coke CEO

The Coca-Cola Company today completed its executive leadership
transition as Muhtar Kent officially became the Company’s new chief
executive officer.

Kent, 55, follows Neville Isdell, 65, who
will remain chairman of the Board through the Company’s Annual Meeting
of Shareowners in April 2009. Kent remains president of the Company.

Speaking for the Coca-Cola
Board of Directors, Presiding Director James D. Robinson III thanked
Isdell for his years of service, applauded the orderly transition and
expressed enthusiasm for Kent’s appointment.

Board recognizes Neville’s significant achievements and we look forward
to working with him as our chairman through April 2009. Neville and the
rest of the Board now look to Muhtar to take The Coca-Cola
Company to the next level of success,” said Robinson. “This has been a
very smooth and transparent leadership transition, which speaks well
for the health and future of The Coca-Cola Company. Neville has done an outstanding job bringing The Coca-Cola
Company back to fighting form. We have full confidence in Muhtar as CEO
and in his intense focus on continuing to win in the marketplace. His
blend of operational excellence, vision and dynamic leadership are
exactly what our Company needs.”

The Coca-Cola
Company is the world’s largest beverage company, refreshing consumers
with more than 450 sparkling and still brands. Along with Coca-Cola®,
recognized as the world’s most valuable brand, the Company’s portfolio
includes 12 other billion dollar brands, including Diet Coke®, Fanta®,
Sprite®, Coca-Cola
Zero®, vitaminwater®, PowerAde®, Minute Maid® and Georgia Coffee®.
Globally, we are the No. 1 provider of sparkling beverages, juices and
juice drinks and ready-to-drink teas and coffees. Through the world’s
largest beverage distribution system, consumers in more than 200
countries enjoy the Company’s beverages at a rate of 1.5 billion
servings a day. With an enduring commitment to building sustainable
communities, our Company is focused on initiatives that protect the
environment, conserve resources and enhance the economic development of
the communities where we operate. For more information about our
Company, please visit our website