CHARLOTTE, NC-BAZZA High-Energy Tea-created by world-famous tea and herb master Barry W. Cooper-has joined the BYB Brands family of refreshing beverages.
“BAZZA is high-energy ready-to-drink tea that creates the perfect bridge between two of the fastest growing beverage categories,” BYB Brands President Norm George said. “BAZZA is the real deal, personally created by one of the world’s most preeminent tea experts, B. W. Cooper.”
Charlotte-based BYB Brands, Inc. has purchased the BAZZA High-Energy Tea trademark and related intellectual properties from Cooper Tea Company for the North American, Mexican, Canadian and Caribbean markets. BYB Brands, Inc. will also have licensing rights to Barry W. Cooper’s image and authentic African life experiences, tea experience and knowledge.
BAZZA was personally developed by Cooper Tea Company CEO, Barry W. Cooper. Cooper is the last remaining classically-trained tea and herb master still active in the field. His more than 40 years of experience in these dual areas gave him the vision for a smarter energy beverage, using natural ingredients to achieve high-energy stimulation.
“We are very excited about this move,” Cooper said. “We believe BYB is the perfect company to bring BAZZA to a wider audience. They have the same entrepreneurial spirit and passion for innovation that we do. We know BAZZA is in good hands. I look forward to working with the BYB team in making BAZZA a household name.”
“We are very excited about the opportunity BYB has with BAZZA. Barry knows tea better than anyone on the planet and BAZZA carries his signature. Ready-to-drink tea and high-energy drinks are some of today’s fastest growing beverage categories-BAZZA is a unique offering in both categories.” says BYB’s George. “At BYB we are proud to specialize in representing cutting edge beverage brands like BAZZA. BYB is committed to developing innovative brands that are relevant to current and future consumers-and BAZZA is that kind of brand.”
About BYB Brands:
Beverages and Beyond Brands, Incorporated (BYB Brands, Inc.) is a full-service brand creation company, specializing in new and alternative beverages as well as other consumable products. BYB is committed to developing new and profitable brands that people want! BYB Brands is a subsidiary of Charlotte, NC based Coca-Cola Bottling Co. Consolidated. Visit www.bybbrands.com for more information.
About Cooper Tea Company:
Cooper Tea Company crafts unique, specialty teas and sells them through its distribution networks across the United States. Based in Boulder County, Colorado, Cooper Tea is known for its break-through real brewed tea concentrates, including the food service line of B.W. Cooper’s Iced Brew Teas. Visit www.coopertea.com for more information.