Hint Inc. joins Women’s Professional Soccer as founding water sponsor

San Francisco, CA (March 2009) – HINT Essence Water has signed on as the Official Water of Women’s Professional Soccer for the inaugural season, which began this past Sunday, March 29th in Los Angeles. The deal makes Hint’s unsweetened essence water available to players on and off the field and includes a variety of television-view branding opportunities, a sponsored award at the end of the season, and on-site and off-site activation.

“Partnering with Women’s Professional Soccer represents a major expansion of our Drink Water, Not Sugar educational campaign.” said Hint’s founder and CEO Kara Goldin. “Hint water fits easily into the healthy lifestyle that WPS athletes lead and to which young people across America aspire.”

Women’s Professional Soccer is the premier women’s soccer league in the world, consisting of seven teams across the country and many of the world’s top players from the U.S. National team to international stars.

“Partnering with HINT, a leading brand in the beverage industry, as the official water sponsor of Women’s Professional Soccer is a great addition to our league,” said Commissioner Tonya Antonucci. “We are proud to have such a healthy brand on board to offer our players and fans who can enjoy HINT on the field, and off the field, as well.”

Selected as best flavored water by Health magazine, HINT is pure water, infused with all-natural essences and extracts. The subtle, well-rounded flavors deliver on the promise of HINT’s outstanding packaging – refreshing great taste without all the junk.

About Hint

Hint, whose mantra is Drink Water, Not Sugar® is the brainchild of Kara Goldin, a San Francisco mother of four who was seeking a refreshing, unsweetened and no calorie beverage to give her family. Her simple solution – Hint Essence Water. Launched in 2005, she developed Hint in response to the growing wall of sugary juices and sodas. HINT is at the heart of a healthy lifestyle™, and is available in 13 delicious flavors including the newest flavors, Hibiscus Vanilla, Watermelon, Honeydew Hibiscus and Blackberry, as well as Mango-Grapefruit, Pomegranate-Tangerine, Lime, Raspberry-Lime, Peppermint, Pear, Tropical Punch, Cucumber and Strawberry Kiwi. Each 16 ounce bottle is $1.79 and can be found in fine grocery stores and retailers all over the United States. www.drinkhint.com.

About Women’s Professional Soccer (WPS)

The mission of Women’s Professional Soccer (WPS) is to be the premier women’s soccer league in the world and the global standard by which women’s professional sports are measured. Play kicks off on March 29, 2009, with WPS teams based in the Bay Area, Boston, Chicago, Los Angeles, New Jersey/New York, St. Louis, and Washington, D.C. The league’s eighth franchise, Philadelphia, will begin play next season with Atlanta expected to join as the ninth team in 2010, as well. For more information, visit www.womensprosoccer.com.