WheyUP Expands Distribution in AZ

Gilbert, Ariz. – May 11, 2009 – WheyUP, the Original Protein Drink with Energy, continued its aggressive distribution campaign by signing a deal with SPIKE Beverage, LLC. Under this arrangement, WheyUP will be sold at select accounts in Arizona serviced by SPIKE Beverage, including Quick Trip, Bashas, and other convenience stores, grocery stores and retail outlets.

WheyUP represents a breakthrough in the fitness drink industry. It combines 20 grams of whey protein with an energy formula in a sugar-free, non-carbonated beverage. WheyUP is sold in ready-to-drink 16-ounce plastic bottles and 12 packs in three flavors: Grape Punch, Wild Berry and Tropical Citrus.

“Arizona is our home turf, so SPIKE Beverage is a great fit,” said WheyUP’s inventor and co-founder Erik Rothchild. “This deal will allow us to expand our footprint throughout Arizona.”

SPIKE Beverage is a full-service direct store delivery distributor of premium non-alcohol beverages throughout the State of Arizona. The company services large and small retail channels. SPIKE Beverage has six offices throughout the state and is headquartered in Tucson. For more information about SPIKE Beverage, visit www.spikebeverage.com.

“We are excited to be working with a revolutionary new beverage like WheyUP,” said Kimberly Clements, Managing Partner for SPIKE Beverage. “WheyUP stands out for its uniqueness, functionality and great taste. The brand continues to gain momentum.”

WheyUP is targeted toward health-conscience individuals and fitness enthusiasts. It is ideal for fat-loss programs, exercise programs, weight-training programs, athletic activities, and as part of a healthy, active lifestyle.

“With 20 grams of protein, zero fat and only 1 gram of carbs, WheyUP is the perfect drink for people on carb-conscience diets,” Rothchild said. “It is great for people who want to build lean muscle, burn fat, or both . depending on your fitness goals. With WheyUP, it is easy to add protein to your diet and energy to your day.”

For more information, visit www.wheyup.com.