vitaminwater10 quenches consumers’ thirst for more


here’s the skinny:

in response to consumers’ thirst for more great-tasting, low-calorie hydration, glacéau vitaminwater10 will introduce four brand-new varieties on august 17, 2009. currently available in nyc and southern california, the low-calorie game-changer will flood stores nationwide next month.

first, consumers said they wanted a drink that is not only low calorie, but tastes great and is naturally sweetened, so we answered their pleas with vitaminwater10 – the first 10 calorie per serving drink to actually taste good and made with only natural sweeteners. then, we heard that they wanted more varieties (they’re getting pretty demanding these days), so we put our hydrology experts back to work and came out with four, brand-new, great-tasting, low-cal varieties!

cheers, to the four new vitaminwater10 varieties (you’re going to want to facebook us after trying these bad-boys): go-go (mixed berry), mega-c (grape raspberry), revitalize (green tea) and recoup (peach-mandarin).

vitaminwater10 go-go (mixed berry): contains 250 milligrams of ribose, 100% vitamin c, 25% vitamin e and four b vitamins per bottle, because we know that every day is a marathon. we’ve formulated go-go to give you a little sumthin’ sumthin’ to help you reach your daily finish line.

vitaminwater10 mega-c (grape raspberry): formulated with 250% vitamin c, 25% zinc, plus four b vitamins per bottle, to help keep your immune system fighting the good fight to stay healthy.

vitaminwater10 revitalize (green tea): it can’t give you back your childhood, but it can load you up with 140 milligrams of protective antioxidants like vitamin c, egcg and green tea polyphenols per bottle. protective antioxidants can help to support your metabolism and immune system so you can fight those “aging” free radicals.

vitaminwater10 recoup (peach-mandarin): armed with 100% vitamin b3, b5, b6 and b12, per bottle, plus 100% vitamin c, because recoup was created to help you cope with whatever life throws at you.

now, there are eight varieties of these delicious, nutritious, functional beverages (a.k.a. vitaminwater10). it’s available in 20-ounce (srp $1.49), in the following eight varieties: xxx (acai-blueberry-pomegranate), essential (orange-orange), energy (tropical citrus), multi-v (lemonade), go-go (mixed berry), mega-c (grape raspberry), revitalize (green tea) and recoup (peach-mandarin). vitaminwater10 can also be found in 20-ounce variety-packs in mass/club channels (srp $15.99), and in two convenient 16-ounce 4-packs (srp $4.99).